Twitter (X) is the most successful microblogging platform, with more than 500 million tweets shared every day. It was founded in 2006 and acquired by Elon Musk in 2022 for $44B.
After the acquisition, the company became private and stopped releasing usage statistics besides tweets from Elon Musk and other X executives. We've gathered all relevant data and industry studies to create this list of essential Twitter statistics for 2024. The list is regularly updated to reflect the most recent facts and trends.
Top Statistics
The most important statistics you need to know about Twitter (X) are:
- Based on official statistics, Twitter (X) has 245 million daily active users.
- After Musk's acquisition, Twitter lost around 32.7 million users in two years (2023 and 2024).
- The countries with the greatest number of Twitter users are the USA, Japan, and India.
- The United States has the highest number of Twitter users, totaling 95.4 million.
- The biggest demographic on Twitter is people aged 25 to 49.
- The average user spends 30.9 minutes daily on Twitter.
Twitter Users
There is confusion about how many active users Twitter has after Musk's acquisition and how many left because of the change in ownership.
According to official reports and third-party sources, Twitter has more than 245 million active daily users with a total monthly user base of 528.3 million.
1. How Many Users Does Twitter Have?
X (Twitter) has 335.7 million users in 2024 compared to 353,9 million in 2023. The highest number of Twitter users was in 2022, with 368.4 million. (source)
Following the acquisition of Twitter by Elon Musk in 2022 and the rebranding to X, the platform's user base decreased by 14.5 million.
This is attributed to people leaving Twitter and to millions of accounts (fake or spam) being deleted.
The table below shows how many people use Twitter (2019 - 2024).
| Year | Users (Millions) |
|---|---|
| 2019 | 312.7 |
| 2020 | 347.6 |
| 2021 | 362.4 |
| 2022 | 368.4 |
| 2023 | 353.9 |
| 2024 | 335.7 |
2. How Many Users Use Twitter Daily?
According to a statement by X CEO Linda Yaccarino in 2023, Twitter (X) had 245 million daily active users compared to 254.5 million in November 2022. Following Twitter's acquisition in 2022, the company became private and no longer released user statistics. (source)
3. How Many Users Use Twitter Monthly?
According to Twitter official reports, the number of Twitter monthly active users (referred to by X as monetizable monthly active users mMAU) is 528.3 million. (source)
4. What Is The Growth Rate of Twitter Users?
According to X Business, there is a 12.5% growth of Twitter's user base yearly. The increase relates to data related to Q1 2023 vs. Q1 2022. (source)
5. How Many People Have Left Twitter?
Twitter is estimated to lose 32.7 million users in two years (2023 and 2024), according to Insider Intelligence, a company that has been tracking Twitter users since 2008. It is predicted that Twitter will lose more users in the United States than in any other country. (source)
Twitter Users By Country
Twitter is more popular in the United States and Japan. It is estimated that 95.4 million Americans use Twitter to stay informed of news, follow celebrities and share their updates.
6. What Country Uses Twitter The Most?
The country with the greatest number of Twitter users is the United States, followed by Japan and India. (source)
The table below shows the top 10 countries where Twitter is used most.
| Country | Users (Millions) |
|---|---|
| United States | 108.55 |
| Japan | 74.1 |
| India | 30.3 |
| Indonesia | 27.05 |
| United Kingdom | 24.3 |
| Brazil | 21.14 |
| Turkey | 22.75 |
| Mexico | 19.6 |
| Saudi Arabia | 17.9 |
| Thailand | 16.2 |
7. How Many People In The United States Use Twitter?
According to 2024 statistics, the United States has the highest number of Twitter users, totaling 95.4 million. This number is estimated based on several sources since X has not officially released data regarding Twitter usage. (source)
Twitter Demographics
People of all ages use Twitter, but the most prominent group is people in their mid-20s and late forties. The majority of Twitter users are males.
8. What Age Group Uses Twitter The Most?
People aged 25 to 34 are the most popular Twitter users, accounting for 38.5% of the global audience. The second most popular age group is 35 to 49 (20.7%). (source)
- 6.6% of Twitter users are in the ages of 13 to 17
- 17.1% of Twitter users are in the ages of 17 to 24
- 38.5% of Twitter users are in the ages of 25 to 34
- 20.7% of Twitter users are in the ages of 35 to 49
- 17.1% of Twitter users are more than 50+ years old
9. What Gender Uses Twitter The Most?
Twitter is used by 68.1% of males and 31.9% of females. Compared to other social media platforms, Twitter has fewer female users. For example, Facebook has 43.7% females and Instagram 48.4%. (source)
10. What Are The Biggest Demographics of Users On Twitter?
The biggest demographic on Twitter is people aged 25 to 49, who account for 59.2% of all users. The majority of the users (around 70%) are males.
11. Who Is The Target Audience of Twitter?
Twitter's target audience includes various demographics, interests, and behaviors. It's mainly people interested in current events, personal passions (like gaming, lifestyle, or sports), and opinion leaders. A report showed that 80% of the conversations on Twitter are about people’s passions, and 80% of people on Twitter consider themselves opinion leaders. (source)
Twitter Usage
The average person spends 30.9 minutes daily on Twitter, or 15.5 per month. This is lower than other social media platforms and only 1/5 of the total time users spend on all social media networks.
12. How Much Time Does The Average Person Spend On Twitter Per Day?
According to the latest data, the average user spends 30.9 minutes daily on Twitter. The daily time on Facebook, Instagram, and YouTube is 33 minutes, 29 minutes, and 19 minutes, respectively. (source)
13. How Many Hours A Month Does The Average Twitter User Spend On Twitter?
According to the official X statistics, the average user spends around 15.5 hours on Twitter monthly. The average time a person spends on Facebook monthly is 19.6 hours, and on all social media platforms, it is 73.5 hours. (source)
14. Average Time Spent On Twitter Per Monthy By Country
The country that uses Twitter the most is Argentina. According to studies, Argentinians spend 8 hours on average monthly on Twitter. The second country is Indonesia, which has 7 hours, and Turkey has 6.06 hours. (source)
The table below shows Twitter usage by country. The statistics refer to using the Twitter mobile app.
| Country | Average hours per month |
|---|---|
| Argentina | 8.06 |
| Indonesia | 7.06 |
| Turkey | 6.06 |
| Brazil | 6 |
| Mexico | 4.42 |
15. Why Do People Use Twitter?
People use Twitter for various reasons, including staying informed with news and current events, following and engaging with celebrities, brands, and politicians, and for entertainment purposes. (source)
Here is a breakdown of the most important reasons people use Twitter.
- 60% use Twitter to read the news and events
- 35% use Twitter to follow their favorite brands or products
- 35% use Twitter for entertainment
- 27% use Twitter to post photos or videos
- 20% use Twitter to message with friends and family
16. What Are The Most Popular Twitter Accounts?
According to the latest data (March 2024), Elon Musk's 175.1 million followers make him the most popular account on X. Barack Obama is second with 131.9 million, and Justin Bieber is third with 111.2 million.
The table below shows the top 20 most popular Twitter accounts.
| Username | Owner | Followers (millions) |
|---|---|---|
| @elonmusk | Elon Musk | 175.1 |
| @BarackObama | Barack Obama | 131.9 |
| @justinbieber | Justin Bieber | 111.2 |
| @Cristiano | Cristiano Ronaldo | 110.5 |
| @rihanna | Rihanna | 108.1 |
| @katyperry | Katy Perry | 106.7 |
| @narendramodi | Narendra Modi | 96.1 |
| @taylorswift13 | Taylor Swift | 95.1 |
| @realDonaldTrump | Donald Trump | 87.4 |
| @ladygaga | Lady Gaga | 83.1 |
| @YouTube | YouTube | 79.7 |
| @NASA | NASA | 78.7 |
| @KimKardashian | Kim Kardashian | 75.1 |
| @EllenDeGeneres | Ellen DeGeneres | 74.8 |
| @X | X | 67.4 |
| @selenagomez | Selena Gomez | 66.5 |
| @BillGates | Bill Gates | 64.4 |
| @cnnbrk | CNN Breaking News | 63.9 |
| @neymarjr | Neymar | 63.1 |
| @CNN | CNN | 62.1 |
Twitter Reach By Device
The Twitter (X) mobile app is the preferred medium for interacting with Twitter.
17. How Many Twitter Users Are On Desktop And Mobile
Only 20% of users use Twitter on a desktop device. The majority of users (80%) use the Twitter mobile app.
This number confirms the trend that most social media usage happens on mobile versus the desktop. On average, 78% use social media platforms via mobile only. (source) (source)
Twitter Advertising
Through Twitter ads, you can reach 5.8% of the global adult population. Twitter ads have a low cost per click (compared to other social networks) and a higher engagement rate.
18. How Many People Do Twitter Ads Reach On Average?
According to X Business reports, Twitter ads have the potential to reach 528 million people monthly. Other statistics suggest that you can reach 5.8% of the world population (age 13+) with Twitter ads. (source)
19. What Is The Average Click Rate (CTR) For Twitter Ads?
The average CTR rate for Twitter ads is 1 - 3%. This is considered higher than other social media platforms. The average click-through rate (CTR) for Facebook ads is 1.51%. (source)
20. What Is The Average Cost Per Click (CPC) On Twitter Ads?
According to an industry survey, the average cost per click (CPC) on Twitter ads is $0.26 – $0.50, while the average cost per follow is $1.01 – $2.00. (source)
Twitter Financials
Before 2022, Twitter's revenue constantly increased, reaching 5 billion in 2021. After rebranding to X, it dropped to 2.5 billion. In terms of personnel, Twitter currently employs 2300 people.
21. How Much Money Does Twitter Make?
According to the latest estimates, Twitter made $2.5B in 2023. That's a 50% decrease compared to $4.73B made in 2022. (source)
The table below shows Twitter's revenue for the last 10 years.
| Year | Income ($Billions) |
|---|---|
| 2014 | 1.4 |
| 2015 | 2.2 |
| 2016 | 2.5 |
| 2017 | 2.4 |
| 2018 | 3 |
| 2019 | 3.4 |
| 2020 | 3.7 |
| 2021 | 5 |
| 2022 | 4.4 |
| 2023 | 2.5 |
22. How Many Employees Does Twitter Have?
According to a recent Tweet by Elon Musk, the number of people working at Twitter in 2024 is around 2300. (source)
Before Twitter's acquisition, the number of employees in 2021 was 7,500.
The table below shows the annual employee count for Twitter since 2016.
| Year | No of Employees |
|---|---|
| 2021 | 7,500 |
| 2020 | 5,500 |
| 2019 | 4,900 |
| 2018 | 3,920 |
| 2017 | 3,372 |
| 2016 | 3,583 |
