In this post, you'll learn what SEO is, how it works, and why it's an important digital marketing process for the success of online businesses.
What Is SEO?
SEO stands for Search engine optimization. It is a set of rules for optimizing your website to achieve higher rankings in search engine's organic results. With SEO, you increase the visibility of your website for searches related to your content.
The most important SEO tasks involve creating helpful content that will make users happy, promoting your website to gain search engines' trust, and offering a great user experience.
Why Is SEO Important?
SEO is important because it can help you get free targeted traffic from search engines. Search engines serve billions of users per day and if you want to get a portion of the traffic, your website should appear in the top positions for related searches.
According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).
Besides improving search rankings and getting more traffic, SEO is important because:
Enhance User Experience (UX) - SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
Build Credibility With Users - Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust.
SEO Is Good For The Social Promotion of Your Website - People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO Is Important For The Smooth Running of a Big Website - Websites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is increased organic traffic, and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO Can Put You Ahead of The Competition - If two websites are selling the same thing, the SEO optimized website is more likely to have more customers and make more sales.
SEO Vs. PPC
One of the concepts beginners to SEO tend to confuse is the relationship between SEO, PPC, and SEM.
SEM or search engine marketing is the process of getting traffic from search engines either organically (i.e., without paying) or paid. SEM has two types, SEO and PPC.
PPC or Pay-Per-Click Advertising is the process of getting paid traffic from search engines. In the case of Google, if you want to appear on the SERPs for specific searches, you can use Google Ads to position your brand on top of the results.
SEO will help your website rank higher in organic results.
As you can see in the diagram above, paid results have the "Sponsored" label to differentiate them from organic results. To learn more, read our guide on the difference between SEO and PPC.
How Do Search Engines Work?
Before starting with SEO, it is important to understand how search engines work. Your goal with SEO is to influence search engines to ‘trust’ your website, and knowing how they actually rank websites will help you make better decisions.
In a nutshell, search engines follow a three-step process to present organic results to a searcher:
- Crawling - Using special programs (called crawlers or bots), they find publicly available pages on the Internet.
- Indexing - They extract part of the page data and store it in their search index.
- Ranking - Using sophisticated ranking algorithms, they present users with the most relevant and useful results.
With SEO, you can optimize your website for all stages so that it will appear high in the results for related queries.
Types of SEO
SEO has many rules and processes, and for simplicity, they can be grouped into 3 main types: technical SEO, on-page SEO, and off-page SEO.
Technical SEO
The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has to do with optimizing the technical aspects of a website. These are settings to make the job of search engine crawlers easier.
Technical SEO is important because if you have problems with crawling and indexing, it can negatively impact your rankings. Usually, once you get your technical SEO correct, you may not have to deal with it again.
The most common technical SEO tasks are:
- Creating fast websites that offer a great user experience on mobile and desktop.
- Optimizing your website structure and navigation.
- Using elements like structured data to help search engines understand your content better.
- Using canonical tags to guide search engines on which pages to index.
- Using robots and noindex tags to stop search engine crawlers from indexing specific pages of your website.
- Optimizing and submitting XML sitemaps
- Using Google Search Console to find and fix technical SEO errors.
To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options).
On-Page SEO
On-page SEO involves optimizing the content and other elements within your website's boundaries.
Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content.
Remember that search engines don't read a page like a human, so they look for signals to determine what a page is about.
The most critical on-page SEO factors are:
- Publishing helpful content written for people, not search engines (people-first content).
- Optimizing your URLs, page titles, descriptions, and headings.
- Use keywords in your content to make it more relevant to users.
- Optimizing images and other media elements.
- Adding internal and external links to the content.
There are many SEO certifications to help you become an expert on on-page SEO, including The Complete SEO Course by Reliablesoft Academy.
Off-Page SEO
The third SEO type is Off-Page SEO. Besides the changes you can make to your website (on-site SEO) to rank higher in the SERPs, the other way to influence your website’s ranking position is by using off-site SEO factors.
The most effective off-page SEO techniques are:
- Building high-quality backlinks
- Creating content for attracting natural links
- Building brand awareness through social media and influencer marketing
Besides the main SEO types, there are also subsets of SEO for specific website types.
- eCommerce SEO - a subset of SEO for increasing the visibility of online stores on search engines.
- Local SEO - specific SEO rules applicable to businesses with a local presence.
- Mobile SEO - additional guidelines on how to improve the user experience on mobile devices.
How Does SEO Work?
When a user types a search query, search engine algorithms look into their index and find the best pages to satisfy the user's intent. Pages most likely to satisfy the user appear in the first positions of the organic results.
Ranking algorithms use many factors, and no one knows exactly what these factors are. It's Google's secret sauce that has been kept private for years. What has been known to influence rankings are the following:
- Content Relevancy
- Content Quality
- Page Experience
- Domain Authority
- E-E-A-T
- User Interaction Signals
Content Relevancy
The relevancy of the content to what the user is searching for is the number one SEO factor. By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query.
In general, search queries can be categorized into:
- Navigational (e.g., “YouTube”)
- Informational (e.g., “calories in black coffee”)
- Commercial (e.g., “best laser printers”)
- Transactional (e.g., “book a table”)
For example, someone searching for "best laser printers" is looking for a list of the best printers to buy.
They don't want a page on how laser printers work but want to read reviews and get guidance to make a purchase decision.
To create relevant content, you should follow these tips:
Perform keyword research: you can find what keywords and questions people have for a particular topic by doing thorough keyword research. You can use the outcome of your research to find ideas for creating content and optimizing your existing posts to match the user intent.
Analyze the content of the top-ranking pages: Examine the content of the pages appearing on the top positions of Google for your target keywords. Identify gaps in their content and areas where you can provide more detailed, comprehensive, or up-to-date information, thus making your content more relevant and helpful to users.
Get user feedback - one of the most effective but less used methods to create content that users find useful is to ask them for comments and use their feedback to update your content to directly address these interests and concerns.
Content Quality
Besides relevant content, search engines are trained to reward high-quality content. In terms of SEO, high-quality content meets the following criteria:
- Unique and original - content is created exclusively for your website and not a similar or an exact copy of already published content.
- Well researched - information and data presented in the content are accurate and the result of careful research and analysis.
- Unbiased - content is not biased towards a single idea but presents the different sides of a story.
- A complete description of a topic - if your content does not fully answer a user's query and they have to go back to the search results and continue searching, this signals that the user is unsatisfied, which will negatively impact your rankings.
- Better than the existing search results - your content doesn't have to be perfect, but it has to be better than the existing search results.
Page Experience
SEO best practices indicate providing the best possible experience to users. When ranking pages in the SERPs, Google is looking for the following UX factors (known as Page Experience):
- Core web vitals score - these are metrics related to how fast a page loads.
- Mobile-friendly - content should be optimized for users on mobile devices.
- HTTPS - content should be served over SSL.
- Ads - the position and amount of ads on a page should not distract users from finding the main content of a page.
- Intrusive interstitials and dialogs - websites should not use popups or other elements on mobile that cover the whole page.
Domain Authority
The authority of a domain is a significant ranking factor. The domain authority is calculated by the number and type of incoming links (backlinks) a website has. A backlink is generated when a website links to another site.
In SEO, this is considered a 'vote of trust' and one of the top SEO ranking factors determining a webpage's position in the search results.
Your ranking will be positively affected if the links come from well-known and trusted sites. If they are paid links or a result of a link exchange, your ranking will be negatively affected.
The best way to increase domain authority is getting more backlinks, and the most efficient ways to do this are:
- Publish link-worthy content - like case studies, statistics, and original research.
- Contribute content on other high-authority and related websites.
- Find and replicate your competitor links.
E-E-A-T
EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Google wants to show in the results websites that exhibit high levels of E-E-A-T. In practice, this means.
- Experience -You should demonstrate your experience with a topic in your content. For example, if you're reviewing a product, you should add original images, tests, and other data to prove that you have real experience with the product.
- Expertise -Enhance credibility by including author bios and credentials, showcasing the authors' qualifications and expertise in the subject matter.
- Authority - This mainly relates to increasing trust by getting backlinks from other websites.
- Trust - You can gain user trust by constantly producing high-quality content, offering a great UX experience, and following transparent practices.
User Interaction Signals
User interaction signals refer to how users interact with your website in search results. These signals include key metrics like click-through rate, time spent on a page, and bounce rate. While you cannot directly control these, you can optimize your site to influence them positively. This involves:
- Improving Click-Through Rate (CTR) - Craft compelling titles and meta descriptions to entice users to click on your listing in the search results.
- Reducing Bounce Rate - Ensure your landing pages are relevant to the search queries and offer valuable content to keep visitors engaged and on your website for longer.
- Encouraging User Engagement - Include clear calls-to-action and other elements to avoid users returning to the search results.
How To Get Started With SEO
The best way to learn SEO is to practice SEO. Besides learning the different concepts and theories, the only way to find out what works is to apply the various SEO techniques on a website and monitor your rankings.
If your rankings and organic traffic increase, you are probably in the right direction. If not, you must revise your SEO strategy and action plan.
Here is an example of what an SEO strategy looks like:
- Set Clear Objectives - Define what you want to achieve with SEO. Analyze your audience needs and specify which keywords you want to achieve high rankings.
- Start With Keyword Research - Identify the keywords and phrases most relevant to your goals.
- Perform a Competitor Analysis - Study what content ranks on Google for your target keywords and find ways to create better content and user experience.
- Create Helpful Content For People - Focus on producing original, valuable content that addresses your audience's needs and questions.
- Monitor and Analyze Performance - Regularly track your SEO performance using tools like Google Analytics and Google Search Console.
- Stay Updated on SEO Best Practices - Keep learning about the latest SEO trends and algorithm updates to refine and improve your SEO strategy.
Resources to learn more
- The Complete SEO Course - A complete SEO Course covering all aspects of SEO with step-by-step examples and case studies.
- How to Become an SEO Expert - A guide with a list of resources to stay informed about new developments in the SEO industry.
- SEO Checklist - A handy checklist to ensure you have optimized all elements.
- SEO Certifications - a list of the best SEO courses to learn SEO and get certified.
- Google SEO Courses - a list of courses specifically on Google SEO.
Introduction to SEO - Video Tutorial
Watch our video tutorial for a quick introduction to SEO, how it works, and why it's an important digital marketing process.
SEO And Digital Marketing
Beginners to SEO often confuse SEO with Digital Marketing. To clear up the confusion, look at the diagram below. SEO is one of the channels available in your Digital Marketing arsenal.
SEO can be part of your overall Digital Marketing strategy, which usually includes other things like social media promotion, PPC, content marketing, email marketing etc.
Conclusion
SEO can help you get "free" traffic from search engines. It's a very effective digital marketing technique, but it takes time to work.
To rank your websites on top of Google, you need to work hard to create useful content (that's on-page SEO), promote your website on the Internet to increase your domain's trust (that's off-page SEO), and optimize your website's infrastructure (that's technical SEO).
When you get all the parts right, sooner or later, your website will get noticed by search engines, rank higher in the results, and receive valuable organic traffic.
George says
Alex, I don’t understand all the jargon (on-site,off-site) SEO and I have a very simple question: Will SEO bring me more traffic? 🙂
Alex Chris says
George Hi
Certainly will bring you more traffic and will also create more happy users!
Thanks for passing by
Alex.
Etconme says
Hey George,
SEO when done appropriately can not only bring traffic but it also brings potential customers that are actually looking for your business related services and products. Thus it’s very important for an SEO to understand the target audiences and nature of business.
Basanta says
Thank you Alex, I am really impressed by your content.
Alex Chris says
Basanta Hi
Glad you find it useful
Alex.
Tolga says
Really enjoyed reading this article. Just one question.
When you say that a site should have good content, what exactly is ‘good content’?
Thanks
Rahul Bhatia says
Simply put, ‘good content’ is content that has been properly researched for accuracy, speaks about topics that are popular (trending), and utilizes keywords that your target audience is using to find you. It must be easy to read, yet informative for your target audience and make you appear to be a leader in whatever industry you operate in. Ultimately, it should be content that people also want to share!
Alex says
Very well said Rahul!
Alex
Kieran Rourke says
‘Good Content’ means your content should be unique, not a copied one. The second thing, it should be informative and revealing the exact information that reader wants.
ItsMK says
Great SEO Article… I wanted to become an seo expert, this is just awesome and very helpful in knowing so much about SEO…
Thanks mate
Jackie Wenebec says
Very well said, Alex! And when you are looking for an SEO company to work with, it is imperative that you focus not just the cost but the quality of the service you will receive and the potential return of investment.
Ethan Hawke says
Very well said Alex.. Yes in today competitive world everyone try to find the way to earn more profit in business. SEO makes it very much easy to gain the online customers directly to your business. Quality SEO services can take company to different level than expectation.
Alex says
Hi Ethan
That’s true, quality is the most success factor for SEO companies.
Thanks
Alex
zakia says
Very useful article when i read article clear the all seo issue .Thank you Alex
John Thomas says
Thanks for sharing such a good Article, its very helpful for the new comers of eCommerce business starters.
Surat says
Very nice article, without seo site is nothing.
Gloria John says
Hello, Alex!
Great article with in-depth knowledge about SEO and why it is important for websites especially websites that related with online businesses. It is a great guide for SEO beginners. Helped me a lot to understand the each and every point about SEO. SEO helps businesses to find new customers and promote their brand on top pages of search engines that make easy for users to find your brand. SEO helps to boost your revenue by increasing the number of traffic to your website and by increasing sales.
Thank you for sharing the great post Alex and keep doing a good job.
Alex says
Hi Gloria,
Glad I was able to help you understand SEO.
All the best with your SEO efforts
Alex
Santosh Kumar Gundrati says
Great SEO Post. Thank You
Giriraj Singh says
Very well define the seo role.
Thanks
Beqa Tskhadadze says
I’m new to SEO and The SEO Key book spells it out so that a high school student can learn it. I haven’t applied any of the tools yet- I just finished the book. But I feel confident in my ability to implement the tools now because of this book.
Alex says
Hi Beqa
Glad that you found our book useful.
Thanks Alex
Ben Ramedani says
Thanks for the blog it is nice source of information for SEOs and Webmasters. SEO is very important to get online business. For increasing the ranking in Search Engines and for online visibility every business should go with the quality SEO services. Hope you will continue to share interesting SEO blogs with us.
Alex says
Hi Ben
I will sure do! Make sure that you subscribe to my newsletter to get my latest blog posts.
Alex
Rob S says
Alex,
Thank you for the insightful and well-written article. As being my initial exposure to this topic, I found it easy to understand and feel I now have a solid starting point from where I can begin implementing SEO strategies with my own site.
I noticed that your page appears at #1 on the Google search results for “why is SEO important”–a pretty compelling testimonial. Would you be willing (and I would personally find it very helpful) to point out a small handful of places on this site that you revised to improve its SEO (e.g. off-site and on-site)?
Thanks again,
Rob
Alex says
Hi Rob
SEO Improvement is a non-stop task. Besides publishing new content on a regular basis, one of the things every SEO should do is to go back and improve existing content and find new link opportunities.
Thanks
Alex
Ms. Gert says
Hello Alex, Thank you for this article. I have a hard time grasping all these technicalities and terminologies around the wide web. I am an early retiree here in our country (PH) and the reason why I decided such because I want to stay home and take care of my old mother and while doing that I need to have an online job. On my search I tried applying tutorial ESL but failed, I have blogs at blogger for fun which I created few years ago just update it lately, I searched about how to become VA, and one online job want to have an experienced SEO marketer. I am a manager by profession on my regular job but dot com era enticed me and I am simply awed by people who shared ideas freely like you. Thank you for your free eBook.
Ben says
Nice. Thanks for sharing. SEO is very important for any kind of business. For visibility, brand awareness and higher ranking in search engines. Keep sharing your blog with more SEO updates.
Sadhan Pal says
How lucky I am! I’m searching new ideas containing article like this cause I’m getting failed to get a few traffic for my blog although I work every day on it and it has been going for six months. I think this article will help me to achieve my goal.
Thanks
Sadhan Pal
Sam Galloway says
Hello Alex,
Thanks for sharing this blog post with us about the SEO and its importance. 🙂
Alex says
Hi Sam
My pleasure, glad you liked it.
Thanks
Alex
james says
where is the starting point in blogging?
Alex says
Hi James
Our Blogging Guide for Beginners will give you all the details: https://www.reliablesoft.net/wordpress-blogging/
Thanks
Alex
Charles Jackson says
A helpful post on seo tips. We need more posts like this on SEO.
Thanks Alex
Morris Edwrds says
Good information for the beginners.Thanks for Sharing.Keep it up.
Deepika Patel says
Your blog is indeed a comprehensive take on SEO. It is pretty obvious that SEO has become a survival tactic for any website to beat its competitors and stay at the top on search engine results.
Arvind says
Thank you so much for providing such a useful information. You have made it so easy and clear to understand about SEO.
Ana says
Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.
Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Kirti Mehra says
Hi Alex,
Great Post ,
SEO is an investment that will surely give positive result after months of hardwork. It helps to get more organic and genuine traffic to the website and increases page rank.
Frederick jones says
Very good information alex,
This will help me with my website since I’ve been struggling to grasp the basics of search engine optimization. Maybe some of these key factors is what is needed for me to get my website ranked.
Vijay says
Hi Alex,
Thank you for sharing wonderful information on search engine optimization.
I am struggling with few doubts if you can help me to clear then it will be very helpful.
1. My domain authority is dancing sometimes it crossing 15 and sometimes it backs to 10, I dont know why this happend.
2. I am still not using https for my blog, Should I switch to https?
Thank you
Levi Cin says
SEO is very helpful. As an on line marketer, I would know. It’s very much of a hassle at first but when you get it all figured out after a long time of practice, it is more beneficial than the traditional way of marketing. The return of investment is so high!
Priya Patel says
Nice.
SEO is very important for any kind of business. For visibility, brand awareness and higher ranking in search engines.
Thanks for sharing.
Brakh sheth says
Thanks for the blog it is the nice source of information for SEO and Webmasters. SEO is very important to get online business.
Alex Chris says
Hi Brakh
Thanks a lot for your nice comment, good luck with your SEO efforts.
Alex
Andrea Maria says
I got good knowledge on SEO, the importance of quality contents and guest blogging. It is a great guide for SEO beginners. Both on-page and off-page techniques help website to increase traffic and get better position in the search engine.
Guillermo says
Hi Alex, do you have official info (meaning Google’s info) about the percentage of people clicking on SEO results rather on SEM (ads).
I understand many people simply does not prefer to click on ads (although these ads appear on top results), and they just start viewing (and clicking) considering the first 5 or 6 SEO result only. Thanks!
Alex Chris says
Hi Guillermo
There are no “official stats” but many studies have shown that aprx 65% of clicks goes to the first 5 organic results.
Thanks
Alex
Ramesh Wetkoli says
Hi Alex,
A very helpful and informative post. I have followed a couple of on-page and off-page techniques to optimize my blog and certainly, the efforts have been paid off by getting a place in SERP for the desired keywords. SEO helps!
Arun Kumar says
Very impressive post. All these tips are handy for me. Im going to follow these strategies with my business blog in 2018. Thanks a lot Alex for creating this kind of beneficial contents.
Eadlyn Schreave says
Thank you, Alex! Your article really helped me a lot. I understand more about SEO, how it works, and how it is important on digital marketing.
Rose says
Impressive information in the article about how important SEO is to today’s world of digital marketing. It’s a great start for beginners & for experts to look back and have an easy look through. How do you personally think about SEO in today’s era of technology & digital marketing?
Michel says
Thanks for the info Alex about the importance of Seo.
Seo can be very boring but its all about the results that counts.
Cheers Alex
Alex Chris says
That’s true Michel. Results do matter and SEO can help you get there faster.
Thanks
Naoshad Nayeem says
Thanks, Alex. For this comprehensive SEO article. 🙂 Sometimes I wonder what will be the future of the search engines because then maybe 100s billion keywords will be there and 10 times more websites owners will be competing for the same keyword! Thanks for sharing…
Mansoor says
Thanks for the wonderful information on SEO importance. SEO is really important factor for any website. We should properly optimize websites for better indexing and website rankings. That is only way to achieve our SEO goals.
Salih Ozbay says
A set of worthy information. One thing here touched me that — a quality content always a big factor for a site’s performance in SERPs. Thanks for your amazing work!!!
Sony Kashyap says
Great topic about seo. Really this topic is very useful for seo users. Thanks for posting its advantages.
Akshat Kumar says
Very well explained SEO and its importance. informative and concise.
Really in today’s competitive market, SEO is more important than ever.
Thanks for posting this wonderful post.
Parth Desai says
Thanks for sharing this comprehensive SEO article.
Thank you,
Alex
Alex Chris says
Thanks a lot Parth.
Alex
Kimberly Bruck says
Hey Alex! Great post, Very informative and helpful for beginers!!!
Thanks
Alex Chris says
Hi Kimberly
Thanks a lot. Welcome to SEO!
Alex
Harsumeet Singh says
Thanks for the excellent information about SEO importance. SEO is a really important factor for any website. We should properly optimize websites for better indexing and website rankings. That is the only way to accomplish the goals of your website.
Alex Chris says
Hi
Yes, that’s true, SEO is important for a website’s success. Everyone wants to rank higher in Google and those that follow solid SEO practices, will win the race (and get more traffic).
Thanks
Manish chauhan says
Thank you Alex, I am really impressed by your content.
Vinod says
Short and sweet, unlike other articles on SEO. Love it.
Himanshu says
Very easy to understand post. You really SEO made simple for beginners! Amazing article!
Tahirabbas says
Hii, Your article is very very unique and your writing style is very simple I mean easily understand. Please Keep it up and write more article.
Irsa Chaudhry says
Really great article. you clearly justifies the importance of SEO for the online business. When people search for products and services, you obviously want to appear as high in the search engine rankings as possible as when people will click on your sites you should have a valuable content which people share.
Ella Hayes says
Hi Alex, I am a regular reader of your blog. I understood some new points about the importance of SEO. I am dam sure that the presence of the web industry cannot think without SEO. Thanks for your good article.
Faraz Ahmad says
Great article, thank you very much Alex 🙂
Melisa Smith says
Hello Alex, I am very glad to read your article again. I try to read different types of marketing related article always. Today I surf to read about SEO and I found your one. I think today’s web world cannot think without SEO. Day by day the rang of SEO in becoming wide. Thank you so much for your awesome article. Keep covering this type of valuable content more.
Alex Chris says
Hi Melina
Thanks a lot! Make sure you subscribe to my newsletter to get the latest posts on your inbox.
All the best
Alex
Tonya R Allison says
Great…! Seo is most important to enhance our business, and everyone wants visibility and higher ranking in Search Engine, Thank you so much for sharing and keep it up..!
Alex Chris says
Thanks a lot Tonya!
Adam Gilbert says
Well defined. Thanks for sharing such an informative article.
Rob Dean says
Thanks for your informative SEO Post. It helps in optimizing the content of your website or blog with the keywords searched by the consumers associated with your products and services to increase your visibility.
Alex Chris says
Hi Rob
Thanks for commenting. Indeed, optimizing your website for the search intent, is the best way to go.
Thanks
Alex
Apurba murah says
Hello Alex, I am very glad to read your article again. I surf to read about SEO and I found your one best. I think today’s web world cannot think without SEO.
Enstine Muki says
This is clean guide on SEO Alex.
The industry is tough and constantly changing. So we need to always get updated to keep up with it.
Happy weekend
Alex Chris says
Hi Enstine
That’s true. SEO chances all the time and keeping yourself educated of new features it’s the only way to go.
All the best
Alex
Raju Debbarma says
I have read lots about seo and this one is also the better. The more i read the more i gain seo knowledge that will surely help me throughout my blogging career
Divya says
Great content.
Found this to be very helpful.
Thanks for sharing, it has helped me a lot
Brijesh says
Thanks for sharing such useful information with us. You are doing a great job by educating new digital marketers and bloggers about SEO and google ranking factors.
Witty Cookie says
Thanks for writing great piece of information.
Those who are not aware of SEO importance, now they can understand well how important is to getting ranking on first page.
Michael Joseph says
Really helpful article for me as i am newbie in this industry. wish me a good luck..
Regards
MJ
Alex Chris says
Hi Micheal
Good luck with your SEO efforts!
john says
Thankyou for sharing such a nice article and your knowledge with us. Every business with a Web site should make Search Engine Optimization trying to get your site as high up as possible on Google and Bing search-results pages a part of their growth strategy. At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results..
Alex Chris says
Hi John
That’s true, SEO is about finding ways to increase visibility in search engines results.
All the best
Alex
kbizsoft says
Thank you for describing such a difficult topic in such an easy manner. I learned so many things about Search Engine Optimization through your blog. Please keep posting such good content.
Alex Chris says
Hi
Glad I could help. SEO seems difficult at first but once you get to know how it works and start practicing, everything starts to make sense and the whole process becomes easier.
Thanks
Alex
Shweta rishabh jain says
Hi, Thanks.
Great SEO Article which is very innovative to improve your bussiness and to help the new beginners in this field.I wanted to become an seo expert, this is just awesome and very helpful article. Seo is most important to enhance our business, and everyone wants visibility and higher ranking in Search Engine
Alex Chris says
Hi Shweta
That’s correct. SEO is the most important process to improve the visibility of a business in search engines.
Thanks
Alex
Simarjeet Kaur says
Great Content about SEO, thanks for sharing.
Derek McDoogle says
It’s interesting how the majority of search engine users are more likely to click on one of the top 5 suggestions that first appear. My boss wants to increase sales income and he asked us for suggestions. After reading this article, I will definitely recommend him to contact an SEO professional to help us be on the top list of search engines.
Alex Chris says
Hi Derek
The majority of Google trafific is distributed to the websites appearing on the first page and especially on top of the results. It is also a fact that websites appearing on the first position get much more traffic than websites appearing on the second or third position.
Good luck explaining to your boss the benefits of SEO.
Alex.
Jonathan says
Excellent write-up Alex. All the terms are explained in a well detailed and beginner-friendly manner
Alex Chris says
Hi Jonathan
Thanks a lot. Glad I could help.
Alex
alister says
A very informative blog to us & yes SEO is very important to our website.
Thanks
Alex Chris says
Hi Alister
Thanks for your comment. All the best with your SEO efforts!
Alex
Darrel Pontejo says
Awesome article…very much informative, lots of learning related to seo including off-page and on-page seo.
Karadan says
Thanks for this valuable article.
Can we rank on Google without backlinks and just following the basic SEO process?
Chavelle Lawson says
Thanks for the share.This is the key in ranking in google. Although the it changes so much.
Ryan Byrd says
Awesome post, Thanks for taking the time to compile it, google changes the way the rank so much its important to stay current.
Alex Chris says
Hi Ryan
I agree, following SEO changes is important to stay current and to maintain your Google rankings.
Thanks for commenting
Alex
William says
SEO is the foundation of every website without SEO you can not totally depends on paid mediums.
Alex Chris says
Hi William
Yes, with SEO you can rely less on other channels, especially paid ones like Google Ads.
All the best
Alex
Chevelle Lawson says
Thanks for the information share. I think SEO is the smartest thing anyone could learn. Keep writing great info like this.
Alex Chris says
Hi Chevelle
That’s true. Learning SEO these days is more important than ever.
Thanks for your comment.
Alex
Shahporan says
This article gives the full information for the beginners who want to learn SEO.
Mohammed says
Hey, This article is very informative & useful for the beginners of SEO, I am very impressive the way of writing. Thanks for sharing.
Gaurav Khanna says
Hi, Thanks for the blog its really informative, along with that there are 200 ranking factors that need to be checked. It helps in improving the organic traffic of the website in a better and effective way.
Aswathi says
Thanks for sharing this informative blog. It is very useful for the beginners of SEO.
Nandeesh says
Hi Alex,
Nice article you have written.
And rightly you have cleared the doubts of those who believe SEO and Digital marketing are different. Thanks.
What is your opinion on Bookmarking for Off-Page SEO?
TIA
Alex Chris says
Hi Nandeesh
It does not worth it, it won’t make any difference to your SEO.
All the best
Alex
Avneesh K Gupta says
I really enjoy reading well-researched write-ups, and this without a doubt is one of the most well done I’ve found recently.
Alex Chris says
Hi Avneesh
Thanks a lot!
Alex
Dhruv says
Thanks for sharing very helpful. Well explained I learned almost A to Z about SEO.
keep sharing.
Alex Chris says
Hi Dhruv
Glad I could help you understand about the importance of SEO.
All the best
Alex
Amir Beetajian says
I really liked the post about what SEO is and why it is important. I think it’s so important that it should be a mandatory part of every website’s content. I’m really glad you shared your thoughts about what to do when it comes to SEO.
Alex Chris says
Hi Amir
That’s true, SEO is a critical process for the success of any website.
All the best
Alex
Bharat says
A must-read for anyone looking to improve their website’s SEO performance! Thanks for sharing
Alex Chris says
Hi Bharat
Thanks a lot, good luck with your SEO efforts!
Alex