Technical SEO is a critical SEO process. It focuses on optimizing your website’s infrastructure to ensure search engines can crawl, index, and understand your content effectively. Mastering this skill is essential for anyone serious about SEO.
Enrolling in a good training program is the fastest and most effective way to become a technical SEO specialist.
Whether you’re looking for free options or paid programs with certifications, these courses will teach you the key aspects of technical SEO—from website structure to advanced indexing techniques.
Best Technical SEO Courses
- Technical SEO Course By Ahrefs (Free)
- Technical SEO Training By Alison (Free)
- Technical SEO Course By Semrush (Free)
- Introduction to Technical SEO By Coursera (Free)
- Technical SEO Full Course By Reliablesoft
- Technical SEO Training By Yoast
- Advanced Technical SEO Course By CXL
- The Ultimate SEO Training Course By Udemy
- Technical SEO Certification By Moz
- Advanced Technical SEO Training By Brighton SEO
1. Technical SEO Course By Ahrefs (Free)
- Best For: Beginners looking for a good free course.
- Cost: Free
- Duration: 1.5 hours
- Certification: No
The Technical SEO Course by Ahrefs is a free course that will help you learn the fundamentals of SEO and maintain your website's technical SEO.
The course includes 8 lessons covering the following areas:
- What is Technical SEO
- Technical SEO Best Practices For Beginners
- How to Perform a Technical SEO Audit
- How to Speed Up Your WordPress Website
- How to Use Internal Links
- How to Fix Technical SEO Issues
- Core Web Vitals
Why enroll in this course?
The course is free and requires no registration. All the videos are available on YouTube, and it takes 1.5 hours to view all lessons.
Ahrefs courses are helpful for beginners and loaded with actionable tips and advice. On the negative side, there are no quizzes to self-check your knowledge and no certifications to prove to employers that you've completed the training.
2. Technical SEO Training By Alison (Free)
- Best For: Getting an overview of how technical SEO works.
- Cost: Free
- Duration: 8 hours
- Certification: Yes
The Technical SEO Training by Alison is an online technical SEO course with a certification.
The course includes 3 modules and one assessment required for getting certified. The time investment to study this course is 8 hours.
The most important topics covered include:
- Introduction to Technical SEO
- How Crawling Works
- Page Experience
- Schema and Structured Data
- On-Page SEO
- Internal Linking
- Image Optimization
- Technical SEO Audit
Why enroll in this course?
It's a comprehensive guide to technical SEO covering all the steps you must take to ensure your website is technically SEO-friendly.
The course instructors are members of Blue Array, an award-winning digital marketing agency.
3. Technical SEO Course By Semrush (Free)
- Best For: Beginners to technical SEO.
- Cost: Free
- Duration: 5 hours
- Certification: Yes
The Technical SEO course with Bastian Grimm is a free course by Semrush Academy.
It includes 8 modules that will teach you:
- Internal Linking - best practices on how to use internal links.
- Crawling and Indexation: best practices for controlling web crawlers
- Advanced Crawling and Indexation - a deeper understanding of how search engine crawlers work
- HTTP Response Codes - what do the different HTTP response codes mean.
- Log files - how to deal with log files.
- International SEO - how to help search engines quickly identify your target countries and the languages you use for business.
- Web Performance - optimizing your website performance and implementing HTTPS and HTTP/2.
Why enroll in this course?
It's great for beginners and includes topics like log file analysis and international SEO that are not part of other technical courses.
Plus, you’ll receive a Technical SEO certification once you pass the final exam. This certification will raise your credibility, as Semrush is internationally well-known.
4. Introduction to Technical SEO By Coursera (Free)
- Best For: Beginners.
- Cost: Free
- Duration: 40 minutes
- Certification: No
The Introduction to Technical SEO course is taught by Rebekah May, SEO Expert and lead SEO Instructor. It's a beginner-friendly course that will help you build the foundation of your technical SEO skills.
This technical SEO training will teach you the following:
- The importance of technical SEO
- How to create an HTML and XML sitemap
- What robot.txt files are, and how to create them
- How to identify and fix website technical SEO errors
- SEO redirects
Why enroll in this course?
This course is part of Coursera's Search Engine Optimization (SEO) Specialization certification, which is offered in cooperation with the University of California, Davis.
The course is only 40 minutes long and is suitable for anyone who is new to technical SEO and wants to get an overview of the basics.
You can enroll in the course for free, but if you want to continue with the SEO course or other Coursera courses, the monthly cost is $49.
5. Technical SEO Full Course By Reliablesoft
- Best For: Getting actionable advice to improve your technical SEO.
- Cost: $89 (part of a course bundle)
- Duration: 10 hours
- Certification: SEO Certification
One of the most recommended SEO courses to follow and learn everything there is to know about technical SEO is The Complete SEO Course by Reliablesoft Digital Marketing Academy.
It will show you how to optimize all the important technical SEO elements, including:
- What is Technical SEO
- How to Optimize Google Search Console Settings
- How to specify your preferred domain
- Crawling and Indexing
- How to optimize your robots.txt
- How to optimize your URL structure
- XML Sitemap Optimization
- How to use schema markup
- How to optimize your breadcrumb menus
- How to use canonical URLs correctly
- How to deal with International SEO and multilingual websites
- How to configure your 404 page
- How to deal with pagination in posts and pages
- How to optimize your site structure
- Technical SEO Checklist
Why enroll in this course?
The course has been around for a couple of years and is highly rated by existing students. It is updated regularly with new content and new SEO practices.
Course lessons include videos, tutorials, and detailed instructions on how to carry out all important technical SEO tasks.
The course is offered as part of The Complete SEO Course. Registering for the course gives you access to 4 in-depth SEO courses.
The course is currently on sale for $89, making it the most affordable online course. Registered students also get several exclusive deals and discounts on popular SEO tools.
Upon completing the course and passing the SEO exam, you also get an SEO Certification.
6. Technical SEO Training By Yoast
- Best For: Optimizing technical SEO with Yoast SEO plugin.
- Cost: $99
- Duration: 4 hours
- Certification: Yes
The technical SEO training by Yoast will teach you how to optimize several technical SEO settings, including:
- Configuring your webserver using best practices
- Identifying and fixing crawling and indexing errors
- Creating XML sitemaps
- Controlling which parts of your website to show in search results
Why enroll in this course?
This course suits beginners who want to become a technical SEO expert. With your registration to Yoast Academy ($99/year), you get access to the Yoast Premium plugin and all the SEO courses.
The course begins by explaining how search engines work. This is particularly useful for beginners who don’t know the technical part of the Internet. Knowing how search works can help you understand why technical SEO is critical.
Each module includes quizzes, background reading, and videos. At the end of the course, you’ll receive a technical SEO certification.
7. Advanced Technical SEO Course By CXL
- Best For: Intermediate and advanced learners.
- Cost: $299
- Duration: 2 hours 24 minutes
- Certification: Yes
The Advanced Technical SEO Course by Martijn Scheijbeler is a great way to upskill your technical SEO. However, this is not a course for beginners. Experience with SEO and knowledge of HTML and Javascript are prerequisites.
This advanced technical SEO training has 8 modules, and it will teach you:
- Technical SEO Basics
- How to optimize your URL structure and block search engines from accessing certain areas of your website.
- How to influence crawler behavior and improve crawl-ability
- How to create and optimize XML sitemaps
- How to help search engines understand your content through structured data markup and schemas.
- How to improve your page speed
- How to handle SEO for multilingual websites
- An overview of what the future of technical SEO looks like
Why enroll in this course?
This course is for those who are ready to dive deeply into technical SEO. It’s comprehensive and covers many aspects of SEO.
Upon completion of the course, you’ll have a very good idea of optimizing your website's technical infrastructure for search engines.
This course is for people who manage SEO for large, complex websites, and it’s not the best course for small business owners or bloggers. The price also reflects that.
This technical SEO training costs $299 and comes with a certification.
CXL offers a 7-day trial to test out the course material. If you decide to register, read their refund policy carefully.
8. The Ultimate SEO Training Course By Udemy
- Best For: Technical SEO for WordPress.
- Cost: $99
- Duration: 5 hours
- Certification: Yes
The Ultimate SEO Training by Joshua George, SEO Consultant, will teach you the basics of SEO and technical SEO for WordPress.
In particular, you'll learn:
- How to set up Google Analytics and Google Search Console
- How to manage site errors
- How to set up an XML sitemap
- How to measure your progress
- How to conduct keyword research
- How to create SEO-ranked content
- How to speed up your WordPress site
- How to improve User experience with SEO
- How to avoid negative SEO
- How to optimize Technical SEO
Why enroll in this course?
If you’re a WordPress user and SEO beginner, this training is for you. You’ll learn how to improve your SEO strategy with WordPress. It covers technical SEO and critical SEO processes like On-Page and Off-Page SEO.
The course is rated 4.7/5 stars based on more than 11,000 ratings. As for the price, Udemy offers large discounts from time to time—keep an eye on those to get the lowest price available.
9. Technical SEO Certification By Moz
- Best For: Getting a Technical SEO Certification.
- Cost: $395
- Duration: 5 hours
- Certification: Technical SEO Certification
The Technical SEO Certification by Moz is a 5-series course covering all aspects of technical SEO. It includes the following topics:
- Explore the fundamentals of technical SEO
- Design for crawlability
- Build for indexation
- Prioritize accessibility and site performance
- Final exam
Why enroll in this course?
This course will allow you to explore some of the most challenging parts of technical SEO, such as canonical URLs and structured data.
The total time investment to complete the course and get certified is around 5 hours.
In general, this is a good course from a reputable vendor. The only downside is the price tag of $395, which is high for a 5-hour course.
10. Advanced Technical SEO Training By Brighton SEO
- Best For: Learning Advanced SEO concepts.
- Cost: $399
- Duration: 8 hours
- Certification: No
The Advanced Technical SEO Training by Brighton SEO provides in-depth training on technical SEO, covering topics like crawlability, server log analysis, mobile-first indexing, page speed optimization, international SEO, and Python for SEO.
The course, led by Tom Pool, is ideal for those with basic SEO knowledge who want to enhance their technical SEO skills.
The course starts with an introduction to technical SEO and continues with more advanced topics such as indexing and site speed.
The third part covers server log analysis with Python, and the fourth part looks into International SEO, schema, and HTTPS.
Why enroll in this course?
This is a good course to explore basic and advanced technical SEO concepts.
The inclusion of using Python for SEO allows learners to work with techniques that are not available in other courses.
Compare Courses (Cost, Duration, Certificate)
The table below compares the most popular technical SEO courses.
| Course | Cost | Duration | Certification |
|---|---|---|---|
| Technical SEO Course By Ahrefs | Free | 1.5 hours | No |
| Technical SEO Training By Alison | Free | 8 hours | Yes |
| Technical SEO Course By Semrush | Free | 5 hours | Yes |
| Introduction to Technical SEO By Coursera | Free | 40 minutes | No |
| Technical SEO Full Course By Reliablesoft | $89 | 10 hours | Yes |
| Technical SEO Training By Yoast | $99 | 4 hours | Yes |
| Advanced Technical SEO Course By CXL | $299 | 2.2 hours | Yes |
| The Ultimate SEO Training Course By Udemy | $99 | 5 hours | Yes |
| Technical SEO Certification By Moz | $395 | 5 hours | Yes |
| Advanced Technical SEO Training By Brighton SEO | $399 | 8 hours | No |
Who Should Follow a Technical SEO Course?
I highly recommend technical SEO training if you’re an online marketer or business owner.
As a marketer, you can learn technical SEO and offer it as a service to clients.
As a business owner, you should learn technical SEO to optimize your website and get ahead of the game.
To find the most appropriate SEO training, write down your current situation and long-term SEO goals. As you read through each SEO course above, consider which ones will help you reach your potential.
Are Technical SEO Courses Worth It?
Online courses will help you build a solid foundation in technical SEO. They're a good way to understand the fundamentals, but always keep this in mind: The best technical SEO experts practice, practice, practice.
You can learn as much as you want about SEO, but you won’t get far without applying what you've learned to real-life scenarios.
Use these technical SEO courses as a guide and apply these strategies to your own website and evaluate the results.
This is the best way to continuously learn, improve, and stay up-to-date with the latest technical SEO strategies.
Our Course Review Process
To help you find the best technical SEO course, we’ve looked at the most popular SEO training providers. The listed courses were selected based on the quality of the course content, instructor experience, cost, certification, and duration.
They all have high-quality content and will teach you the most important technical SEO strategies and how to apply them in practice.
Related Courses and Certifications
Technical SEO is an important aspect of SEO but not the only one. To become a successful SEO expert, you need to expand your skills to cover all aspects of SEO, such as on-page SEO, keyword research, content SEO, and off-page SEO.
The following courses will help you do that in the fastest possible way.
- SEO Certifications - a list of the best SEO courses to enroll in and become SEO certified.
- Best Keyword Research Courses - a list of courses to master the keyword research process.
- SEO Courses - a list of the best free SEO courses for learning SEO.
- Best Digital Marketing Courses - a list of courses to expand your skills and become a digital marketing professional.
- Google SEO Courses - a list of courses for becoming an expert on Google SEO.
