Do you want to start an SEO career? I’ve been working in the SEO industry since 2002, and in this post, I will help you decide if SEO is a career choice for you.
Search Engine Optimization, or SEO, is not something new. It’s been around for almost two decades, but it’s only in the last few years that it started gaining ground as a real profession.
Today, Universities worldwide offer SEO classes, and there are plenty of online options to get training and become SEO certified. If you want to break into a career in SEO, there are a number of factors to consider besides getting the right training.
The job role of an SEO professional is not merely to apply in practice the theories learned through a course, but it is much more than that. So, if it’s not only a matter of getting the proper training, what other skills should an SEO expert have?
The short answer is a diverse set of skills that includes analytical, communication, and development skills (you don’t have to be a developer, but you need to understand basic HTML code).
10 Steps to Start SEO Career
The path to get a job and start a successful career in SEO can be summarized in these 10 steps.
- Build up your SEO skills
- Improve your writing skills
- Acquire basic development skills
- Build up your analytical skills
- Learn how to use SEO tools
- Become an expert in Google Search Essentials
- Get practical, build your SEO experience
- Become Google Ads certified
- Get your first client
- Prepare for the SEO interview
1. Build up your SEO skills
Before even considering applying for any SEO-related job, you must have the necessary SEO knowledge.
Spend some time familiarizing yourself with how search engines work. After all, this is what SEO is all about optimizing a website for search engines to rank higher in the search results.
Get to know the different components that make up the SEO process, like technical SEO, On-Page SEO, and Off-Page SEO.
Ensure you understand the terminology of SEO, including key phrases like keyword research, link building, backlinks, white hat SEO, black hat SEO, and any other terms you read in SEO-related topics.
One of the best and fastest ways to master the theory is to follow a good SEO course. A well-structured course will give you all the info in one place without having to spend endless hours searching for this information on Google.
2. Improve your writing skills
One of the most common SEO tasks you'll have to perform regularly is writing page titles and meta descriptions, improving page headings, and optimizing the content of a page. You cannot do this successfully if your writing skills are not good.
If you plan to work with US or UK customers and English is not your first language, you must take an SEO copywriting course or find other ways to improve your English writing skills.
It may sound like an optional step for now, but as soon as you start doing SEO copywriting work, you will realize its importance.
3. Acquire basic development skills
You don’t have to be a developer to become an SEO, but you need basic development skills. You should be able to read and understand HTML code, know how a website is structured, and understand the role of JavaScript in the web development process.
You need to be able to work with popular CMS like WordPress to edit the page titles and descriptions as well as other SEO-related settings (permalinks, comment settings, sitemaps, etc.).
Part of your job responsibilities will be to guide developers in making SEO changes to a website, so you need to know what to ask for.
4. Build up your analytical skills
For any SEO work you do, you will have to prepare reports for the client or your boss. A good SEO report combines information from different sources like Google Search Console, Google Analytics, and Semrush.
You must have the necessary skills to read, interpret, and present this information meaningfully. Knowing how to use tools like Excel and Google Sheets is a must.
5. Learn how to use SEO tools
The right SEO tools can make your life easier, provided that you know how to use them correctly.
Besides being familiar with the absolute essentials (Google search console and Google analytics), you also need to learn how to use and configure other SEO tools like:
Yoast SEO – The most popular SEO plugin in the market. Knowing how to use Yoast SEO does not make you a professional SEO, but you cannot be a pro if you don’t know the ins and outs of Yoast SEO.
Semrush– This is by far my recommended SEO tool. It’s a tool I use daily for many tasks, including keyword research, link building, PPC campaigns, competitor analysis, and many more.
Chrome Developer Tools – A set of developer tools built into Chrome. You can use them to inspect the HTML code of a page.
Other SEO Tools provided by Google include Page Speed Insights and Lighthouse.
6. Become an expert in Google Search Essentials
Google has a set of rules known as the Google Search Essentials (previously Google Webmaster Guidelines). In this document, they explain everything there is to know about their quality standards and rules.
SEO can sometimes be tricky, and if you are not familiar with Google guidelines, you may do something that can penalize your website (or worse, the client’s website), which means loss of rankings and traffic.
This is also something that you may be asked in an interview, so spend some time reading and understanding the guidelines.
7. Get practical, build your SEO experience
I have mentioned above that the job of an SEO is not limited to knowing the SEO concepts and theory; it’s mostly practical.
With or without a formal education, with or without an SEO certificate, to become a successful SEO professional, you need to practice SEO and prove to your future clients or employers that you can improve the rankings of a website in the SERPS.
A company or SEO agency will hire you not because of your qualifications but because of your SEO experience and abilities to increase their rankings and get them more organic traffic and customers.
The best way to build your SEO experience and learn SEO is to practice SEO. If you don’t have a website yet, this is your first step.
Pick a niche, do your keyword research, and start a website.
Work on your website’s SEO and get high rankings for as many keywords as possible. There will be obstacles in the way, that’s for sure. Don’t give up; learn from your mistakes, and keep working until you get some decent results (in terms of organic traffic).
This can be your passport to secure your first client or your first job as an SEO.
8. Become Google Ads certified
is not just about SEO, it’s also about Paid Search Advertising, and Google Ads is the most popular PPC platform in the market.
While your main focus is to learn SEO, knowing how Google Ads work, will help you get a better understanding of how Google works.
In a typical search results page, Google Ads are shown on top and below the organic results and it’s good to know what factors and under what conditions an ad can appear higher than the organic results for a given keyword.
SEO and Google Ads work great together and it’s also another opportunity for you to prove your expertise and offer a wide range of digital marketing services to your clients.
A Google Ads course has all the resources you need to learn Google Ads and get certified.
9. Get your first client
I mentioned in step 6 that you need to build your SEO experience by building and doing SEO work on your own website first.
Once you feel confident that you know what you are doing and already have some good results, it’s time to take it further by acquiring your first client.
Your primary goal at this stage is to test your skills in a real-life scenario and enrich your CV with hands-on experience.
Go to job portals like Upwork, Fiverr, and PeoplePerHour and register for a freelancer account.
These portals have hundreds of SEO jobs listed daily. Filter the requests and apply for SEO jobs you can execute based on your current knowledge and experience. Keep your prices low to secure a couple of contracts.
Remember, your goal at this stage is not to make a living as an SEO freelancer but to gain work experience and prepare for upcoming job interviews.
10. Prepare for the SEO interview
Once you have your SEO skills built up and some proof of your working experience, the next step is to prepare for the SEO interview.
As an SEO agency, we have gone through the process of hiring SEOs several times and are always looking for specific things.
Other agencies probably look for the same things, so follow the tips below to increase your chances of securing your first job as an SEO.
When you are asked to introduce yourself, make sure that you mention examples of SEO work you did for clients (or your own website). This is more important than anything else. Then you can mention any SEO Certifications or SEO courses you followed.
Be prepared to answer questions about Google Search Essentials and questions like:
- “Do you need links to rank a website high in the results?”
- “How would you optimize a page for a particular keyword”.
- “How long does it take for SEO to Work?”
SEO Career FAQ
Is SEO a good career?
SEO is a great career choice if you are really passionate about the Internet. If you don’t have a true passion for the Internet and digital marketing in general, then becoming an SEO is not a good career choice.
Advantages of working in the SEO industry:
- You can start your own business as a freelancer or SEO agency.
- You can set your own hours.
- You can work from home or remotely.
- It’s a great opportunity to meet people from all over the World.
- You can work as an SEO in an agency. There are many job opportunities available.
- As the Internet grows, the need for all companies to hire an SEO will become more important.
Disadvantages:
- SEO is a fast-changing industry and while for some this is good and exciting, for people that are difficult to adapt to changes, and it will be tiresome.
- Clients are impatient and sometimes their expectations exceed what can realistically be achieved for their websites.
- Sometimes not everything goes according to plan. Regardless of how well you design an SEO campaign, it does not always work as expected. Many factors outside your control can destroy your plan and results.
What’s the next step to advance your SEO Career?
Consider expanding your skills and becoming a digital marketing manager.
How much money can you make as an SEO professional?
It depends on your experience, country of residence, proven record, and a lot of other factors.
According to statistics, the average salary of junior SEO specialists is around $51K annually. For experienced SEO managers, the salary goes to $86K per year (in the US).
Here you have it. This pretty much summarizes what it takes to start a career in SEO. If you have any specific questions, let me know in the comments and I will do my best to answer them.
