This quiz is designed to challenge your knowledge on everything from campaign setup and optimization to advanced audience targeting and ad performance metrics.
Whether you’re a professional marketer or preparing for Meta Blueprint Certifications, this is the perfect way to test your expertise and identify areas to improve.
Test Your Facebook Ads Skills
The quiz contains 20 multiple-choice questions. You’ll get the correct answer immediately after each question, helping you learn as you go. There is no time limit. At the end, you can view a list of questions with your answers.
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Question 1 of 20
1. Question
What is the primary purpose of the Facebook Pixel?
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Question 2 of 20
2. Question
Which of the following is NOT a Facebook Ads campaign objective?
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Question 3 of 20
3. Question
What is the role of the “Audience Insights” tool in Facebook Ads Manager?
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Question 4 of 20
4. Question
What is the advantage of using Dynamic Ads on Facebook?
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Question 5 of 20
5. Question
What is Facebook retargeting primarily used for?
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Question 6 of 20
6. Question
Which audience type allows you to target users who are similar to your existing customers?
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Question 7 of 20
7. Question
When creating a Lookalike Audience, which of the following factors can you control?
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Question 8 of 20
8. Question
What does the term “Frequency” indicate in Facebook Ads reporting?
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Question 9 of 20
9. Question
How can adjusting your “Ad Relevance Score” improve campaign performance?
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Question 10 of 20
10. Question
If your ads have a low “Conversion Rate,” which of the following could be a potential issue?
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Question 11 of 20
11. Question
Which report in Facebook Ads Manager helps you identify where your budget is performing best across placements?
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Question 12 of 20
12. Question
What does the “Delivery” column in Ads Manager indicate?
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Question 13 of 20
13. Question
If your ad set is marked as “Learning Limited,” what does it mean?
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Question 14 of 20
14. Question
What does the “Cost Per Result” metric indicate in Facebook Ads?
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Question 15 of 20
15. Question
Which of the following can help improve the performance of your ads in the learning phase?
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Question 16 of 20
16. Question
What is the maximum number of ads you can include in a single Facebook carousel ad?
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Question 17 of 20
17. Question
Which factor is NOT considered when Facebook’s algorithm determines ad delivery?
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Question 18 of 20
18. Question
What happens if two ad sets in the same account target overlapping audiences?
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Question 19 of 20
19. Question
What is the purpose of setting a “Bid Cap” in Facebook Ads?
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Question 20 of 20
20. Question
What is a potential downside of overly narrow audience targeting in Facebook Ads?
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Learn More About Facebook Ads
To take your Facebook Ads knowledge to the next level, explore the following resources:
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