This quiz is designed to test your knowledge with questions similar to those found in popular digital marketing exams like the Google Digital Marketing & E-commerce Certificate, the Reliablesoft Digital Marketing Full Course, and the Fundamentals of Digital Marketing by Google.
Whether you’re preparing for a certification, brushing up on your skills, or just challenging yourself for fun, this quiz is a great way to gauge your expertise.
Are You Ready to Test Your Digital Marketing Skills?
The quiz contains 20 multiple-choice questions. You’ll get the correct answer immediately after each question, helping you learn as you go. There is no time limit. At the end, you can view a list of questions with your answers.
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Question 1 of 20
1. Question
Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?
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Question 2 of 20
2. Question
What does SEO stand for?
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Question 3 of 20
3. Question
Which platform is known for its character limit in posts?
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Question 4 of 20
4. Question
Which metric measures the percentage of visitors who leave a website without interacting further?
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Question 5 of 20
5. Question
What type of marketing involves sending promotional content to a group of people via email?
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Question 6 of 20
6. Question
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
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Question 7 of 20
7. Question
When planning your website, what is one of the key things you should consider?
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Question 8 of 20
8. Question
When looking to advertise a new business online, what is one of the major benefits of display ads?
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Question 9 of 20
9. Question
What is the term we use to describe how search engines categorise each piece of content?
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Question 10 of 20
10. Question
In Google Search, what are enhanced results with extra visual or interactive features?
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Question 11 of 20
11. Question
What are the benefits of using social media when looking to advertise your business locally?
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Question 12 of 20
12. Question
What is the primary goal of a PPC campaign?
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Question 13 of 20
13. Question
Which platform offers a feature called ‘Quality Score’ to assess the relevance of ads in PPC campaigns?
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Question 14 of 20
14. Question
What is the main advantage of using remarketing in Google Ads or Facebook Ads?
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Question 15 of 20
15. Question
What is the main purpose of affiliate marketing?
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Question 16 of 20
16. Question
Which of the following is NOT a common affiliate marketing payment model?
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Question 17 of 20
17. Question
What is ‘cookie duration’ in affiliate marketing?
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Question 18 of 20
18. Question
How can AI be used in digital marketing?
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Question 19 of 20
19. Question
Which AI technology is commonly used for SEO?
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Question 20 of 20
20. Question
What is the benefit of using AI in SEO?
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About This Quiz
An experienced digital marketer created this quiz with years of hands-on experience in SEO, PPC, social media marketing, and more. It’s designed to help you test your knowledge and understanding of key digital marketing concepts in a fun and interactive way.
Whether you’re a beginner looking to explore digital marketing or an expert seeking to validate your skills, this quiz provides valuable insights into your strengths and areas for improvement.
To take your digital marketing knowledge to the next level, explore the following resources:
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