How to Start an Online Business From Home (With No Money)

How do you start an online business from home with no money? Is this even possible? The short answer is yes. Thousands of successful online businesses started with no money, and today, they are making thousands of dollars in revenue.

In fact, many of them have no physical presence but are operated from home with remote teams. I started my first online business 18 years ago without knowing anything about entrepreneurship or how to operate an Internet business.

Over the years I’ve had successes and failures but most importantly I created a framework that beginners can follow and increase their chances of establishing a successful online business on the first go.

How to Start an Online Business From Home

1. Brainstorm business ideas
2. Find your niche
3. Evaluate your idea
4. Analyze your potential competitors
5. Identify your target audience
6. Decide on your brand name
7. Setup a website for your business
8. Learn what digital marketing is all about
9. Create a digital marketing plan
10. Optimize your website for Search Engines
11. Create a content marketing plan
12. Establish your social media presence
13. Grow your email list
14. Optimize your website for conversions
15. Get professional help

1. Brainstorm business ideas

The first thing to decide is what kind of online business to start. As you’ll see below, there are many ideas, and depending on the type you choose, you’ll have different ways to monetize your business and make money online.

The most popular types of online businesses are:

• eCommerce stores selling physical products (Amazon, Etsy, etc)
• Websites selling digital products (ebooks, online courses, etc.)
• Consulting / Coaching (Personal development coach, fitness coach, etc.)
• Selling Services (digital marketing agencies, software development, web design, etc)
• (Saas) Software as a Service (online tools, subscription-based model)
• Online News Publications (HuffPost, etc)
• Niche Blogs (travel blogs, clothing and fashion blogs, etc)

The most popular methods of making money from your online business are:

Selling your own products (physical or digital) - Selling products directly to consumers on your own hosted website or through an online store on a third-party marketplace like eBay, Amazon, Etsy, Udemy, Flippa, etc.

Advertising Revenue - Making money by selling ad space on your website either directly to advertisers or through an online platform like Google AdSense.

Drop-Shipping - Selling physical products in your own store, but shipping and handling are done by the product manufacturer or B2B provider. You get a commission every time a product is sold.

Affiliate marketing - You refer clients to the seller’s website (for either physical or digital products), and when a product is sold, you get a commission.

Revenue from consulting services - You get paid for consulting services online (by email, skype, or other means).

Subscription-based model - You make money from people subscribing to your monthly services (for example, hosting, online tools, etc.)

2. Find your niche

Now that you have an idea of the different types of online businesses, the next step is to find your niche. In other words, to come up with an idea that can be transformed into an online business.

From experience, this is the most difficult step because it has a lot of uncertainty. Nobody can tell you in advance if your idea is good or not, and no one can guarantee that your business will succeed or fail.

It’s a risk that all business owners have to take but this should not hold you back. The only way to find out if your idea is good is to try it and even if you fail, there are so many things to learn from failures that bring you closer to success.

How to find your niche?

You should understand from the beginning that you don’t have to come up with a unique idea in order to succeed online. If you can do it, then this will give you an advantage but uniqueness is not a requirement for setting up an online business.

You can take an existing idea and improve it or create something (a product, blog, service) that is better than what is already available on the Internet.

Some guidelines to help you out:

Find what you are truly passionate about

Being passionate about a topic, activity, hobby, or product will help you create a good product or great content that others will find valuable and useful.

Take a few moments to think about what you like doing for fun and how you would like to spend your time if money weren’t an issue.

Find what you are good at

Do you have any skills that you can use to help others accomplish a task, learn something, or solve a problem?

Maybe you like teaching people how to fix things, or you like to write good stories to educate people on different subjects.

Find what you are really good at and think of ways you can utilize your skills to create a product for which people will be willing to pay money.

Are you an expert?

Is there an area in which you have the right training, qualifications, and experience to be considered an expert? If so, you should explore it further and find out if you can build a business around it.

The Internet is full of ‘so-called experts’, so if you are a ‘true expert’ on a topic, you will have an advantage over others.

Can you spot any gaps in the marketplace?

Are you looking for a solution to a problem and cannot find a good product or online resource to solve your problem? Can you spot any gaps in any industry that you can fill with a new product? Do you find online content about a topic incomplete or something you can improve?

All these questions will help you generate ideas that can possibly help you find the one idea to turn into an online business. Before getting too excited, the next step is to evaluate your ideas and decide whether they’re good.

3. Evaluate your idea

Evaluating an idea means determining whether it can be turned into an online business that will generate profit.

Follow the steps below to evaluate the potential business success of your idea:

Do a thorough Google search

Naturally, the first thing to do is go to Google and search for keywords related to your idea.

Don’t just type in keywords directly related to your niche but search for broad terms and terms that are indirectly related.

At this stage, your goal is to determine what is already available in terms of websites, content, and products.

How many websites can you find on the specific topics, what type of content do they have, do they sell their own products, or do they display ads?

Go beyond the first page of Google and look for the second page as well. Some businesses don’t pay the required attention to SEO and while they have good products and content, their search engine optimization techniques are not good enough to rank high on Google.

How would you rate the overall user experience when searching for this information? Can you offer something better to the users?

Search Facebook, YouTube, Instagram, and Pinterest

Perform the same search on Facebook, YouTube, Instagram, and Pinterest. Try to figure out what kind of content is being published on those networks. Are they high-quality videos, images, articles, or products? How many interactions (likes, comments) do the posts get?

Can you spot something that is missing or that can be improved?

Perform keyword research

The term keyword research might be unknown to you at this stage but it’s an important step to find out if there is a search demand for your idea.

Through keyword research, you can find out how many people search for particular keywords on Google (and other search engines) per month.

If your chosen topic doesn’t have a decent amount of search volume, this is a sign that people are not interested in it.

Use the resources below to learn how to perform keyword research step by step.

Get to know important Google rules

Another thing to know is that for some topics Google has strict rules on what websites they show in the search results.

This can have a big impact on the success or failure of your online business because organic traffic is by far the most important form of traffic you can get and without it, your chances of online success are minimal.

For example, if your idea is around health-related topics and this includes weight loss, fitness, nutrition, exercise, and any other advice or product that is generally suggested by doctors or other certified professionals, you might want to reconsider it.

Unless you are a certified and recognized doctor, Google will not show your website or products for health-related searches.

So, before you continue, it is good to revise the most important Google rules and make sure that what you have in mind does not violate any known Google guidelines or rules.

Do a search on Amazon

If you are considering opening up an online store selling physical products, then you need to search on Amazon and see what others are selling.

Use different keywords to search for products and also look at amazon’s best sellers to get an idea of the popular products per category.

Do a search on popular marketplaces

There are many popular marketplaces you can use to find out what products are being sold online.

Udemy - if you’re thinking of creating an online course you can search Udemy to find out how many courses there are on the chosen topic, how many students they have, their comments, ratings, content, etc.

Codecanyon - If you’re thinking of creating a software product, you can search Code Canyon to find if there are similar products and how many sales they have.

Flippa - Flippa is the most popular marketplace for buying and selling new and established online businesses. Browse through the listings and look at the provided information.

Online businesses that are set for sale must provide evidence of their sales and traffic, and this information can be very useful for you at this stage.

Who knows, maybe you can find a business to buy and grow instead of starting from scratch.

Do an affiliate marketing search

Even if you don’t plan to follow the affiliate marketing model, you can still use the different affiliate marketing sites to find out which products are being sold, their price, the number of providers, and much more useful information.

Visit the following sites and if necessary create a free account to login into their marketplace area:

• Clickbank - for digital products
• Share a Sale - for both physical, digital products and software
• Rakuten Affiliate Network - all kinds of products and known brands

4. Analyze your potential competitors

Once you have evaluated your idea using the above techniques, the next step is to analyze your potential competitors.

A potential competitor is one or two companies already selling products or services similar to what you want to sell.

For example, let’s say you decided to make an online business selling custom-made parrot cages through an online store.

You already evaluated your idea and found that there is enough user demand for it and room for a better product.

The next step is to find out more information about your potential competitors. Using different tools, you can figure out how much traffic they get, which channels they use to sell their products, and how much they spend on online advertising.

You can use the following tools:

SEMRUSH - To find out how much traffic they get and how much they spend on Google advertising.

SEMRUSH is a paid tool but you can register for an account and get a 7-Day Free Trial.

Facebook Ads Library

You can use the Facebook Ads Library tool to check what campaigns and ads your competitors are running on Facebook and Instagram.

5. Identify your target audience

The final step before starting an online business is to identify your target audience and create buyer personas.

This step is critical because the outcome of this exercise will determine how you will approach the next steps.

What you are looking for at this stage is answers to the following questions:

• Who can potentially visit your website?
• Who can potentially buy your products?
• What is their gender and age?
• Where do they live?
• What languages do they speak?
• What is their education level?
• What is their ethnic background?
• Which social networks are the most likely to use?
• Who are the online influencers of your target audience?
• Which other websites are the most likely to visit?
• Which online forums or groups do they use?

Getting straight answers is not always easy at this stage because you don’t have any data of your own, but nevertheless, you should do this exercise before you get started and enhance it as you go along.

Don’t forget that you can use the findings from Step 4 (competitor analysis) to create a first version of who your target audience is.

At a later stage when you set up your website and start getting traffic, it will be easier to answer these questions. You can ask your customers and community directly via surveys or analyze your social media followers using various tools.

6. Decide on your brand name

Once you get to this point, it’s time for the exciting part which is no other than selecting a name for your brand and registering your domain name.

Things to consider when choosing a brand name/domain name:

• Find something catchy that people will remember
• Keep it as short as possible
• Make sure it’s easy to read, and type (examples: yahoo.com, x.ai, apple.com)
• Add a keyword that’s relevant to your niche (examples: teachable.com, healthline.com)
• Don’t use hyphens or numbers — reading it out loud will be a nightmare

You can use different tools to check if a domain name is available but before proceeding, you also need to ensure that:

No other companies use the same brand name on a different domain - Search for your ‘to be’ brand name on Google and look at the results. If other companies are using the same brand name, that could be a big issue, and it’s better to come up with something unique.

Check all social media networks to ensure that the name (handle) is available - you don’t want to register a domain name to find out later that you need to use a different name for your Facebook or Instagram page.

Check that all variations of your domain (e.g., .com, .net, .info, etc.) are available - If a company is already using the .com domain, it’s not wise to register a .net domain with the same name. This will confuse both your customers and search engines.

Avoid choosing a country-specific domain - avoid registering a country-specific domain i.e. reliablesoft.co.uk unless you plan to start a local business specific to that region. It is recommended to go with a .com or .net domain.

How to register a domain name for your business

Once you have found the perfect domain name for your business, the next step is to secure it. To do so, you need to create an account with a domain name provider.

The process is very easy, all you have to do is provide your personal details, choose your desired domain name and register it.

To get started click here to register a domain name with Bluehost (or you can choose the domain provider of your choice such as GoDaddy, Inmotion Hosting, etc).

PRO TIP: Make sure that you secure your brand's reputation by registering all the different domain extensions (.com, .net).

7. Setup a website for your business

The next step is to bring your business to life by setting up your website.

If you plan to set up an eCommerce business selling physical products, then you have two choices.

The first choice is to set up your own self-hosted website and use WordPress and WooCommerce to create your shop and the second choice is to use a website builder like Shopify or BigCommerce.

The second choice is faster, but as your business grows, you will need more flexibility and customization options, so it is highly recommended that you start with your own WordPress / WooCommerce website.

For other types of businesses, such as niche blogs, websites selling services or digital products (like this one), and Amazon affiliate websites, the best solution is to use WordPress.

WordPress is flexible and user-friendly. There are a plethora of ready-made themes you can buy for less than $100 and set up a professional-looking website in minutes.

8. Learn what digital marketing is all about

Coming up with an idea, registering a domain name, and setting up a website is one thing, promoting your business online to get traffic and make sales, it’s a totally different story.

This is where digital marketing comes to the rescue. In short, digital marketing is the process to follow to promote your business online using all available digital channels.

The most important digital marketing components are:

• Website Marketing
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Content Marketing
• Video Marketing

Why is it important to have a good understanding of digital marketing?

There are two reasons why it’s important to understand what digital marketing is all about.

First, you’ll get to know how to get traffic, and customers and grow your business.

Second, even if you decide to outsource some of the activities to digital marketing agencies or freelancers, you’ll know what to ask from them, how to monitor their performance, and what to expect in terms of results.

You don’t have to become a digital marketing specialist but as the CEO you need to have some basic knowledge of what digital marketing is and how it works.

9. Create a digital marketing plan

Now that you have a better understanding of digital marketing, the next step is to develop a plan.

At this stage, you don’t have to make your plan very detailed, but it’s enough to outline which digital marketing channels you will use and in what order.

Some tips to help you out:

Start with Paid Ads

Paid advertising channels like Google Ads, Bing Ads, Facebook Ads, and Instagram Ads work faster than any other channel.

Getting targeted traffic from these channels is immediate, but you have to pay every time someone sees (pay-per-view) or clicks (pay-per-click) on one of your ads.

For these channels to be profitable, you need to sell products with a high profit margin and optimize your paid campaigns to keep customer acquisition costs as low as possible.

The best way to determine whether you can make money selling products or services through ads is to run pilot campaigns and analyze the results.

As a general rule of thumb, increase your ad spending as long as you make a profit from your campaigns. If you find that you’re spending more than you can make in profit, consider using other more cost-effective channels to find customers.

Test one channel at a time

Don’t rush into creating campaigns on all channels at once. This is not a good practice even for experienced marketers.

Start with Google Ads and then gradually add Facebook, Bing, YouTube, and Instagram to the mix.

Build brand awareness

One of your digital marketing goals should be to build brand awareness. This means spending time and money at the beginning to make your brand known to as many people as possible.

Facebook brand awareness ads are a great tool to introduce your brand to potential customers.

Build a community

When crafting your promotion plan, you should always remember that building a community around your brand is the best way to guarantee long-term success.

Having people who follow your brand on social networks, search for your brand name on Google, and sign up for your newsletter is what will generate constant growth, loyal customers, and more sales.

The tools for this are Facebook Ads (with the objective of page likes), SEO (more on this below), and email marketing.

10. Optimize your website for Search Engines

Search engine optimization, or SEO, as it is widely known, is by far the most important process for growing an online business.

SEO is suitable for all kinds of websites, all kinds of online businesses, and all platforms.

People use search engines on a daily basis to find answers, products, and ideas and the way to increase the visibility of a website on search engines is through SEO.

SEO will help you get more targeted traffic, which will lead to more sales, build a community around your brand, and establish your business as one of the leaders in your niche.

SEO is not complicated, but it takes time. It may take months to a year for a new website to show up in the top positions of Google, but you need to do it if you want to avoid being dependent on paid traffic.

The best way to get started with SEO is to follow a step-by-step approach. As you can see below, SEO has three main types: Technical SEO, On-Page SEO, and Off-Page SEO.

Each component is responsible for optimizing certain aspects of your site, but you need to work on all three for maximum results.

As I frequently explain to clients, SEO is about optimizing many small things on a site that together can make a big difference in organic search and traffic.

11. Create a content marketing plan

Take a moment and consider these two questions.

What do all marketing channels have in common? They all need content to run.

What do users want when using the Internet? Content to satisfy their needs.

Content can include product information pages, blogs, news, gossip, how-to guides, ad copy, videos, podcasts, images, infographics, or PDFs.

How do you know what type of content to create to satisfy the users' needs on any channel? The answer is through content marketing.

Content marketing is about fueling your marketing campaigns with the right type of content. It’s not a standalone channel but a helper process for all other channels.

For example, when you start working on your SEO, you’ll reach a point where your website is fully optimized for search engines.

This means that you must provide the right signals to search engine crawlers to help them understand your website's content.

So far, so good, but unless you have a publishing calendar to provide your users and search engines with new content, your rankings will not increase. On the contrary, over time, they will decline, and your traffic will drop.

It’s a tough process to follow, but this is how online marketing works. It’s a continuous race to produce high-quality content to differentiate your business from competitors and win the trust of users and search engines.

To make sure that you’ll not lose track of what you have to do, you need to create a content marketing plan.

This can be part of your overall digital marketing plan and should include what type of content to create for each channel, when to publish it, and how to measure the results.

It doesn’t have to be something complicated, an excel sheet with dates is enough to get started. What is more important at this stage is to start publishing content on a regular basis and not get stuck in planning.

In fact, from experience, this is one of the most common reasons many startups fail. They either fail to execute their plan or underestimate the cost and effort needed to provide high-quality content for all their marketing needs.

To learn more about content marketing I strongly recommend following a course (there are some great FREE courses in the list below) so as to get an idea of how to create a content marketing plan and how to correctly estimate the time and cost to run content marketing.

12. Establish your social media presence

There are many ways to utilize social media networks to grow your online business.

My recommendation is to follow these steps:

Secure your presence on ALL available social networks - You need to do this from the beginning to ensure that no other company will register your brand handle. So, make sure that you create business pages on all available networks and not just the ones you plan to use.

The most popular today are Facebook, X(Twitter), Instagram, Pinterest, LinkedIn, TikTok, YouTube, Vimeo, and Snapchat.

Update your business information on all social networks - In addition to registering on all networks, you need to ensure that your business information is accurate and up to date.

For branding purposes, use the same logo and background image (cover image) on all networks. Make sure that both the logo and images are representative of your brand.

Keep your social media pages fresh - Adding fresh content to your pages is important because potential customers are very likely to check your FB page before making a purchase.

Empty pages or pages with outdated content are signs of abandonment, which is not good for establishing user trust.

In addition, when you update your social media pages regularly, they will show up on the first page of Google when users search for your brand name. This is very important because you can control what users read when searching for a brand.

You can use tools like Buffer, HubSpot, and others to schedule your social media posts and create a social media calendar.

Use paid ads to get more followers and show your ads to potential customers - As mentioned above, one of the best ways to raise brand awareness and start making product sales is through Facebook paid ads.

You can initially use FB ads to grow your following and then run targeted campaigns to show your ads to people that match the profile of your target customer (as identified in step 5 above).

13. Grow your email list

Despite the rise of social media networks in the last decade, email is still one of the most effective sales channels.

Many online businesses make millions of sales per year on email alone, and it’s one channel you definitely need to utilize.

Email marketing is a must for any type of online business.

Through email marketing, you can communicate, educate, and inform your audience. This helps create a community around your brand, which will eventually translate to more sales.

One of the most challenging parts of email marketing is getting people to sign up for your email list.

People will not sign up for your list just to receive another email from you unless you can provide them with value.

The best ways to grow your email list are:

Offer users an incentive to sign up - One great option that worked well for us is free ebooks. Tens of people signed up for your newsletter to get our free guides.

Place the sign-up boxes above the fold and in visible places - Make sure that all your visitors can see your email sign-up boxes as soon as they visit your site on both desktop and mobile.

Use exit popups - An exit popup is shown when users try to leave your website. It does not impact their experience while browsing your site, and it is very effective for building an email list.

14. Optimize your website for conversions

One of the most common reasons many online businesses fail is the lack of conversion optimization.

Conversion optimization is the process of increasing conversion rates without increasing traffic. In business terms, this means lowering customer acquisition costs.

Consider this example:

Company A spends $20 on 10 visits. Out of those visits, 2 people buy a product for $40. The cost of acquiring a customer is $10, and the total revenue is $80.

Company B spends $20 on 10 visits. Because of conversion optimization, 5 people buy a product for $40 out of the 10 visits. The cost of acquiring a customer is $4, and the total revenue is $200.

Company B makes 3.5 times the profit with the same number of visits. This is how powerful conversion optimization is, but unfortunately, most business owners ignore it.

They only concentrate on increasing traffic to a website rather than increasing conversions and this is a HUGE mistake.

How does conversion optimization work?

There is no magic formula for increasing conversion rates. Each website is different, and many factors affect conversions, such as the price of a product, the type of product, the quality of the product, the reputation of the vendor, and many others.

This is where A/B testing comes in handy. With A/B testing, you change parts of your website and measure the effect on traffic and conversions.

It’s not easy; you have to be careful to test the right things and measure them correctly, but it’s definitely the way to go.

You can use the resources below to learn more about A/B testing and conversion optimization, but in general, the most common areas to focus on and optimize are:

• Landing pages
• Product pages
• Cart and Checkout pages
• Website Main menu
• Website mobile pages

15. Get professional help

You cannot grow an online business alone. Even if you become an expert on entrepreneurship and digital marketing, as your company grows, you’ll eventually need the help of a dedicated team.

Depending on the size of your company and budget, you have different options:

Hire freelancers - You can find freelancers for any kind of online work on websites like UpWork, Pay Per Hour to help you with specific tasks.

Hire consultants - You can hire experienced consultants to help you create a strategy so that every activity you do works towards your overall goal. You can then decide to implement the plan yourself or hire freelancers to help you.

Hire a digital marketing agency - a full-service digital marketing agency (like ours), that can offer you all the services you need. From strategic planning to implementation, you don’t have to worry about hiring people and managing the processes.

The cost of outsourcing to a freelancer or agency can vary from a few dollars per hour to hundreds of dollars per hour, but what is more important is finding the right people who can deliver measurable results rather than promises.

Is an Online Business For You?

Now that you know what it takes to start and promote an online business, you can safely decide whether running an internet business is for you.

Some additional pointers to help you make up your mind:

Running an online business means spending most of your time in front of a computer monitor.

For some people, this is fun, but for others, it is overwhelming. If you cannot stay put for a long time and prefer to work outdoors, then this is not the right business for you.

Running an online business from home can be lonely. While it is great to be able to work from home, it’s not for everyone.

Skype sessions and virtual meetings don’t replace ‘real’ interpersonal communications, so if you need to talk and network with people face-to-face, the online business model may not be the best solution for you.

Competition is more than you can imagine. Anyone can start an online business. In real numbers, this translates to billions of people around the globe.

Of course, not everyone will do it for business purposes, but there are around 2 billion websites on the Internet today, and around 3 million are eCommerce websites.

You won’t have to compete with all of them, but you’ll definitely not be alone in your niche.

Nevertheless, running your own business is a great experience, and if you do things correctly and in order, nothing stops you from running a profitable online business.

How Much Does It Cost To Start an Online Business From Home?

The cost to start an online business can range from a few dollars to hundreds of thousands. It depends on the type of business you want to start.

Let me give you some examples:

• The cost of registering a domain name for your business is $15 per year (some hosting providers offer this for free).
• The cost of setting up a WordPress blog can be as low as $2.75 per month, including domain registration.
• A professional WordPress theme costs around $100 to get a professional and optimized theme.
• Cost of setting up a self-hosted eCommerce business (WordPress and WooCommerce) - You can get a theme for $100 or a custom-made website ($2000-$10000 depending on requirements and functionality).
• Setting up a self-hosted eCommerce business (Shopify) costs $29 - $299 per month (depending on the size of your store).

So, while you cannot start an online business with no money, the initial cost is affordable for everyone.

How Much Money Can You Make With An Online Business?

The short answer is from zero to millions of dollars per year. It depends on the type of business, business model, products, profitability, and many other factors.

Let me give you some examples for inspiration:

• On some of my sites, I use AdSense to make money.
• On this website, I make money by selling my online SEO courses and digital marketing services.
• Yoast makes money by selling WordPress Plugins and online courses.
• Syed Balkhi makes millions of dollars per year through his SaaS companies.
• Patt Flynn makes money through affiliate marketing and online courses
• Many of my clients make money by selling physical products through eCommerce Stores.

The possibilities to make money with an online business are endless.

Key Learnings

Starting an online business is not impossible, even if you know nothing about businesses and entrepreneurship.

You don’t need a college or university degree, but you must be willing to work hard to learn how to become an online entrepreneur.

The ‘recipe’ is the same for all kinds of businesses:

• Come up with an idea
• Evaluate your idea
• Decide how you will make money
• Setup a website
• Promote your website to get traffic and clients

There are many things to do to minimize your risks for each step, but nobody can tell you in advance if your idea will work.

Rather than spending your time wondering, it’s better to get your hands dirty and start testing your ideas.

Maybe you won’t succeed the first time, but that’s fine. Most people fail with their first websites, but those who win are those who try again.

It took me a couple of years to make my first dollar from online activities, but fortunately for you, you can follow the plan outlined in this guide and start a successful online business on your first try!