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Most people turn to ChatGPT for content creation, but there are other AI writing assistants designed specifically for content marketers and SEOs.
One of the best alternatives I’ve found is ContentShake AI. Built by Semrush, it’s tailored for bloggers, freelancers, and marketers who want to create high-quality content fast and with SEO insights baked in.
In this post, I’ll explain five reasons why ContentShake AI is a better choice than ChatGPT for content creation.
1. You Can Do Topic Research Within The Tool And Find Ideas For Blog Posts
One of the biggest advantages ContentShake AI has over ChatGPT is its built-in "Topic Finder" feature.
Unlike ChatGPT, which relies on general knowledge, ContentShake gives you data-driven topic ideas tailored to your niche.
When you enter a broad theme or keyword related to your business, ContentShake instantly suggests topic ideas based on SEO data relevant to your target audience.
Here is an example for the keyword "digital marketing course".
The suggested topics are specific and relevant to my main theme. More importantly, they are topics people actually search for on Google and that your brand can realistically rank for.
In addition, you get important insights into each topic, including search volume, keyword difficulty, search intent, and more.
If you ask ChatGPT for blog post ideas on the topic "digital marketing course," it will give you many suggestions, but most have low to zero search volume.
From experience, ChatGPT (or other AI platforms) is not the best tool for performing keyword research or finding ideas for SEO content.
It's great for social media content but not for creating content that can potentially rank high on Google and other search engines.
2. You Can Write Long-Form Articles Without Prompts
Writing long-form SEO content with ChatGPT can be time-consuming. Even though tools like Canva or custom GPTs have made things easier, you still need to give multiple follow-up prompts to get the structure, tone, and depth right.
You often end up going back and forth, tweaking sections, and manually guiding the AI through every part of the article.
ContentShake AI simplifies this process. Instead of relying on a series of prompts, you just enter your blog idea, and the tool takes over. It automatically suggests a clear, SEO-optimized title and a list of target keywords pulled from Semrush data.
In addition, before hitting the 'Create Article' button, you can set a target word count, choose your brand voice and tone, adjust the readability level to fit your audience, use competitor data to ensure your article is in line with what’s already ranking, and even include visuals!
In my experience, this saves a huge amount of time and removes the guesswork. ChatGPT is powerful, but it was built as a general-purpose tool. ContentShake, on the other hand, was built specifically for content creators. It’s designed to turn your idea into a complete, SEO-ready article with minimal input and without prompt engineering.
Here is an example. I've asked ContentShake AI to write a post on "Essential Skills for Online Marketing Success". The whole process took 4 minutes (from start to finish), and the result was a decent article ready for human review.
Click on the images below to enlarge.
3. Can Publish Articles Directly On WordPress
One of the most practical features of ContentShake AI is its direct integration with WordPress. Once your article is ready, you can publish it straight to your WordPress site without having to copy/paste or reformat your article.
Here’s how it works: after you finish writing and editing your article inside ContentShake, you simply connect your WordPress account.
From there, you can publish the article immediately or schedule it to publish later, just like you would inside WordPress. The tool preserves your formatting, headings, links, and images, so everything on your site looks exactly the way you expect it to.
This is a huge time-saver, especially if you publish content regularly.
4. Has a Free Chrome Extension To Use On Any Platform
One of the coolest things about ContentShake AI is its free Chrome extension. You can use it on any platform, whether you’re writing a blog post in WordPress, crafting a LinkedIn update, or even replying to emails. It’s like having your personal writing assistant right in your browser.
The extension helps you clean up your grammar and spelling on the fly, so you don’t need tools like Grammarly anymore. But it goes beyond just corrections. You can actually use it to write content from scratch directly on the platform you’re working on.
This flexibility makes a huge difference, as you don't have to copy/paste between different apps, saving time and becoming more efficient at your work.
5. It Is Fully Integrated With Semrush Data
In point #1, we already saw how ContentShake AI’s built-in topic finder gives you access to real keyword data, but that’s just part of what Semrush integration really offers.
One of the biggest problems with most generative AI tools, including ChatGPT, is that they’re not connected to real-time SEO data.
Sure, they can generate content ideas, outlines, and even full articles, but all of that is based on general knowledge, not actual insights.
Gen AI tools don’t know what keywords are trending, what your competitors are ranking for, or what people are actually searching for right now. And that’s a huge problem if your goal is to create content that ranks on Google and drives traffic.
ContentShake AI, on the other hand, is built directly on top of Semrush’s massive SEO database. Every suggestion, from blog post ideas to keywords, headings, and content outline, is backed by real data from actual searches.
Also, with ContentShake AI, you get a clear picture of the competitive landscape before you even start writing. You can see which websites are already ranking for your chosen topic, how long their articles are, what kind of structure they use, and what keywords they target.
This allows you to create content that’s not only original but also more useful and more complete than what’s currently available. You can identify gaps in your competitors’ content, find missing important subtopics, and give your readers a better experience.
Finally, ContentShake is integrated into other Semrush products. For example, when doing keyword research, you can create a brief or content for your chosen keywords with a click of a button.
