What Is Content Writing?
Content writing is the process of planning, writing, and publishing web content to satisfy the needs of a specific audience. The aim is to share valuable information to earn customer trust, improve engagement, and establish credibility in your niche.
What Does a Content Writer Do?
A content writer creates written material for websites, blogs, and other digital media. They engage and inform audiences through well-researched and compelling content.
The fundamental role of a content writer starts with understanding the target audience of the company they’re writing for. The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience.
Some of the tasks a content writer may be responsible for include:
Keyword research: While some companies have separate SEO experts responsible for keyword research, good content writers should have the skills to perform keyword research and identify terms and phrases to use in the content.
Content strategy: Content writers can work solo or with content marketing specialists and assist in developing an end-to-end content strategy. This could involve determining what kind of content to create for each channel.
Content writing: Perhaps the most important role of a content writer is actually creating content. Content writers create everything from blog posts to web pages on behalf of a client.
Proofreading and editing: Some content writers do all of their proofreading and editing themselves.
Publishing: Content writers will usually be able to upload their content to various platforms. This could mean adding posts to a WordPress site and scheduling them.
How To Become a Content Writer
The key to successfully starting a job in content writing is developing your skills and gaining as much experience as possible. Here are some steps for beginners to start with content writing with no experience:
- Enroll in a course
- Practice your writing skills
- Develop complementary skills
- Find your niche
- Build your experience
1. Enroll in a course
While you don’t need a specific content writing degree to get into this industry, a content marketing certification or a digital marketing certification can be useful.
Enrolling in an online course is an excellent way to develop some of the necessary skills you’ll need to impress and attract potential clients. You can even get a copywriting certificate to add to your resume.
When looking for suitable courses, focus on the aspects of content writing you’re most interested in. For instance, if you want to get involved with content writing from an SEO perspective, look at courses covering digital marketing, SEO Courses, and writing.
You may decide to take a selection of different courses to build out the appropriate skillset.
2. Practice your writing skills
Many people aspire to be writers, particularly when they have a creative mind and a talent for language. However, only a handful of hobbyists turn their skills into a profession.
The only way to actively pursue your career in content writing is to begin practicing. It takes many hours to become the kind of writer a professional team or business would want to hire.
Begin by writing blogs for your own website, where you can advertise your skill, collect testimonials, and build a portfolio over time.
You can also get involved with online writing forums and groups to gain inspiration. You could even volunteer your writing services to publications you like. This will help to build your skills while getting your name out there.
Our Content Marketing Course will teach you everything you need to know about content writing.
3. Develop complementary skills
Writing is the most important talent you’ll need to become a professional content writer.
However, there are other skills that can come in handy and improve your chances of getting the attention of potential clients. For instance, you’ll need fantastic communication skills to interact with clients and companies you work with.
Learning how to convey your ideas effectively to a wide audience will be essential as a content writer.
You’ll also need good research skills. Ensure you know how to track down credible sources of information when developing your career as a content writer.
Other complementary skills may include:
- SEO: Most companies want their content writers to have some basic search engine optimization.
- Problem-solving: Problem-solving skills will help you to come up with unique ways of using content to address the needs of your clients.
- Adaptability: The ability to adapt, constantly grow, and develop new skills is essential to a content writer. The tools you use to convert customers for your audience will likely change over time, so be ready to evolve frequently in your career.
4. Find your niche
While some content writers and copywriters will work on a broad range of topics across a wide variety of companies and industries, a general approach can make it difficult to stand out.
You may find you can reach a wider audience and spend more time on work you actually enjoy with a niche.
Focusing on a specific area of specialization could mean you work best for companies in the healthcare or technology industry. The more you focus on this space, the more you develop your reputation and attract potential future clients.
Alternatively, your niche could involve looking at a specific aspect of content writing. You might be particularly good at writing engaging blog posts, creating social media content, or producing whitepapers for technical companies.
5. Build your experience
Finally, the most important thing that matters to people planning on hiring a content writer is usually experience. Your future employers want to see evidence you have skills in your space.
The best way to begin building experience as a content writer is to create a portfolio of work you can share with your employers. These are basically examples of your content in the form of ad mock-ups, blog posts, and social media campaign ideas.
Once you have your portfolio and you’re posting regularly on your own website blog, look for opportunities to branch out and gain more experience.
Contributing to reputable sites, even if you don’t get paid for it, will help to demonstrate your writing skills. You can also consider offering clients a discount price in exchange for a review when you finish their project.
Content Writing Tips
Follow these tips to become better a content writing.
1. Write content for all the stages of the marketing funnel
Content marketers use content to direct prospects through the different stages of the digital marketing sales funnel. Each stage of the customer journey requires a different approach to content.
For example, during the awareness stage (top of the funnel), your content would aim to inform and attract customers.
During the consideration stage, you highlight the benefits of your products or services against competitors.
At the bottom of the funnel, you write content to convince customers to purchase a product or perform a desired action.
2. Always do your research
Research is vital for content for a variety of reasons. First, you need to conduct research to determine who you’re writing for.
The best content writers cultivate a specific voice to speak to a certain audience. The more you understand your customer, the more you can connect with that person on an emotional level – generating conversions.
It’s also important to research any information you will be writing about. Factual, credible information is key in content production, even if your writing is primarily for entertainment purposes.
Studies show if a brand generates fake content about products or services, around 59% of customers will stop buying from this company immediately.
To make your content as compelling as possible, research:
- Your subject matter: Learn as much as possible about the topic and use references to reputable sources to give your work credibility.
- Customers: Know your audience. Building buyer personas and understanding how customers respond to different content at various stages in the consumer journey will improve conversions on a significant scale.
- Competitors: Understanding what your competitors produce in terms of content will give you some valuable inspiration. It also helps when you’re trying to make your content unique from what’s already available on the market.
3. Master the critical components of content
Every piece of content is constructed with a series of different elements. For written content, specific components are more important to capturing and converting customers than others. For instance, you’ll need:
Head-turning headlines: Headlines determine whether your audience will bother reading the rest of the article, eBook, or any other content you produce.
If your headline isn’t engaging, readers will just hit the back button. Engaging headlines are thought-provoking and interesting.
Try techniques like using numbers to demonstrate authority, such as “98% of marketers say…” or asking questions: “Do you know these email marketing tricks?”
A compelling hook: You only have a matter of seconds to keep readers engaged after they’ve read your headline. The first sentence or two is crucial in keeping your audience’s attention. Make sure you get this first section right.
Stay clear and focused: Don’t confuse your audience with a hundred different ideas in one piece of content. Focus on a specific topic and concentrate on giving your customers plenty of actionable advice to walk away with.
Remember, use a tone of voice specific to your target audience and the persona you’re writing for. This will help to make your content more compelling to the right people.
4. Edit and optimize everything you write
Finally, great content takes work. Most content writers don’t publish the first version of the piece they write. Taking the time to read through the content is crucial.
Remember, any grammatical error or unusual sentence can confuse your audience and send them running in the opposite direction.
Often, it’s helpful to have a separate proofreader on hand when creating content because they can examine your work objectively and spot things you’ve missed. Other ways to enhance your work include:
Checking for content SEO: Have you used keywords naturally and organically throughout the post? Are there internal links for page connections on your site and external links for credibility? Have you optimized your H1 tag, meta tags, headlines, and title tags?
Examining readability: Is your content divided into logical segments? Have you got subheadings to guide your reader, short paragraphs, and plenty of bullet points? Keep everything as clean as possible to improve readability.
Looking at relevancy: Is every part of your content as relevant as it should be? Can you remove anything that isn’t useful to your audience?
Content Writing Examples
The most common forms of content a content writer may be asked to create are:
Blogging: Blogs are a central part of building a strong content strategy. They can convey ideas about products and your brand while highlighting your thought leadership. Blogs can also be useful for SEO purposes, building organic traffic, and raising brand awareness.
Email: Writing content for emails can help to convert customers, as well as generate better engagement for your business. Email marketing also helps to build loyalty and strengthen your opportunities for repeat purchases.
Social media: Social channels require content writers to communicate various ideas and campaigns as effectively as possible.
Product content: Selling products and services requires a unique set of writing skills. You’ll have to balance sales copy with storytelling and SEO strategies.
Brand journalism: PR news releases, customer and brand stories, and internal communications can all require the support and guidance of a content writer.
Whitepapers and eBooks: Content writers can help to produce highly technical and professional content that requires a focus on a specific subject. This helps to strengthen the authority of the brand.
Video scripts: If scripts are required to create videos or even podcasts for a company’s branding purposes, a content writer can assist with this.
How Much Do Content Writers Get Paid?
The average salary for a content writer (1-4 years of experience) is around $52,000 per year in the US. Experienced content writers (10-19 years of experience) may earn around $60,000 annually.
Indeed.com says content writers earn around $20.76 per hour. Your exact earnings will depend on your area of specialization and the kind of companies you work with regularly.
Should You Become a Content Writer?
Content writing can be a highly engaging and satisfying job role for many people. It’s an exciting career with plenty of opportunities to be creative, work with new people, and develop your skills. However, it also requires significant dedication and hard work.
If you have a way with words and you know how to produce content that speaks to people, a content writing position could be ideal for you.
