A website traffic checker estimates how many visitors any site gets, where those visitors come from, and which pages and keywords bring them in. You point it at a domain you do not own, and it works from sampled and modelled data rather than from that site's analytics.
Below are ten tools that do this, what each one gives you without paying, and where each falls short.
| Tool | Free version | What you get free | Best for |
|---|---|---|---|
| Ahrefs | Yes, no payment | Organic traffic, traffic value, top countries, keywords and pages | A fast answer with the least friction |
| Semrush | Yes | Traffic overview, sources, top keywords, and AI search visibility | The most complete free overview |
| Similarweb | Yes, limited | Global and category rank, engagement stats, referrals, top channels | Traffic sources and audience, not just search |
| SE Ranking | Yes, limited | Organic and paid traffic, ranking keyword counts, top ten rows per report | Organic and paid side by side |
| SpyFu | Yes, unlimited searches | Organic and paid traffic, keywords, ad history | Seeing what competitors buy in Google Ads |
| Ubersuggest | Yes, 3 searches a day | Organic traffic, keyword count, top pages and keywords | Occasional checks on a small budget |
| Serpstat | Yes, account required | Organic and paid keywords, competitor list, page-level data | Keyword-level competitor research |
| Sitechecker Pro | Trial only, email required | Traffic overview and engagement during a 14-day trial | A deeper one-off audit |
| SEO PowerSuite | Yes, desktop software | Competitor keywords and traffic via Rank Tracker | Working offline on your own machine |
| WebCEO | No, 14-day trial | Competitor traffic only, through a project you set up | Agencies managing many projects |
The list is ordered by how much you can do without paying, starting with the tools that ask nothing of you.
Top Website Traffic Checker Tools
- Semrush
- SERanking
- SEO PowerSuite
- Sitechecker Pro
- SimilarWeb
- WebCEO
- UberSuggest
- Ahrefs
- SerpStat
- SpyFu
1. Semrush
Semrush is a comprehensive suite of marketing solutions for online businesses. The platform offers a robust set of tools for everything from backlink analysis and content planning to SEO audits and ranking tracking.
One such tool is their Traffic Analytics solution, which can be used to check competitor website traffic.
Semrush has both paid and free versions. With the free version of Semrush's Traffic Analytics, you can view up to 10 traffic overview reports a day.
The overview tab will provide important metrics for the website you are analyzing, including:
- Total visits
- Unique visitors
- Pages per visit
- Average visit duration
- Bounce rate
There is a feature called Bulk Traffic Analysis that enables you to check the traffic for multiple websites at once. You can add up to 200 websites to compile data into a single report, which can then be exported to .csv.
You can gain even more insights from additional traffic reports, including:
- Audience Insights: See which websites the users of a competitor's site also visit to better understand their audience.
- Traffic Journey: Discover how competitors gain their website visitors and see who their top referring sites are. You can also see the top destinations visitors progress after leaving the competitor's website.
- Top Pages: Gain insights into what is working best for a website with a report of its top-performing pages. You can also see which products or services the business is promoting and the channels it is using for promotions.
- Geo Distribution: See the geographic locations driving the majority of a website's traffic and analyze how user behavior varies between countries.
With the free version of Semrush, you can only see a sample of the data in the report. For example, in the Top Pages tab, you can only see the first 10 results for the website you are analyzing.
You’ll get started by providing your email, phone number, and password to create an account. Next, you’ll provide your billing information, which will be used to set up your recurring payments. You won’t be charged when you submit the information, and your trial will begin.
For 14 days you’ll have access to Semrush full suite of 50 marketing tools to help grow your business. If you don’t wish to continue your plan once the trial has ended you can simply cancel your plan at any time during the 14-day period.
Check Website Traffic with Semrush
Pros
- Free tier gives a real overview, not a teaser.
- Bulk Traffic Analysis compares up to 200 domains at once.
- Now reports AI search visibility, which most rivals do not.
Cons
- The deeper Traffic Analytics data sits behind a paid plan.
- Estimates for small sites are thin, as with every tool here.
2. SERanking
SERanking is an all-in-one SEO solution that allows users to research keywords, track rankings, and check the website traffic of sites around the world.
When you search for a website you'll get a quick overview of the site's total organic and paid traffic per month as well as the total number of keywords the site is ranking for.
Further down the results page, you will find line graphs showing the trend of total traffic and ranking keywords and how they progress over time.
SERanking also provides a list of all the website's ranking keywords, top-performing pages, and a breakdown of its main organic and paid competitors.
Like other solutions on this list, the amount of data you can view in the free version is limited.
For example, with the organic keywords and top-page reports, only the top ten results are visible.
SERanking has three paid plans starting at $39 per month.
There is no credit card required for sign-up, as users only need to provide their name, email, phone number, and password to get started.
Check Website Traffic with SERanking
Pros
- Shows organic and paid traffic together on one screen.
- Trend graphs make direction obvious at a glance.
Cons
- Free reports cap at the top ten rows, so the long tail is hidden.
- You need an account to get past the overview.
3. SEO PowerSuite
SEO PowerSuite is a comprehensive SEO software suite that provides various tools to help improve website rankings. The suite comprises four distinct tools, namely Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant.
Rank Tracker enables users to track their website's search engine rankings across multiple keywords and search engines. The tool generates detailed reports on keyword rankings and offers insights into competitors' keyword and traffic data.
To access organic traffic statistics in Rank Tracker, click on the Competitor Research module and select Domain Competitors. Then, enter any URL to view its keywords and traffic, as well as the top 100 search competitors.
WebSite Auditor provides a comprehensive on-page SEO analysis, including meta tags and header tags, and recommends ways to enhance website performance.
SEO SpyGlass offers insights into a website's backlink profile, enabling users to identify link-building opportunities and enhance their website's overall search engine performance.
LinkAssistant helps users find relevant websites for link building and provides recommendations for outreach opportunities.
SEO PowerSuite offers various pricing plans, with the cheapest starting at $299 per year. The software also provides a free version with some feature limitations. Sign-up does not require a credit card, as users only need their name and email to get started.
Check Website Traffic with SEO PowerSuite
Pros
- Desktop software, so there is no per-search cap.
- Four tools in one licence, not just traffic.
Cons
- Competitor traffic is buried in a module rather than being the main event.
- A desktop install is heavier than opening a web page.
4. Sitechecker Pro
Sitechecker is an SEO solution with various tools designed to help businesses improve their search performance.
The platform's most prominent features are the Website Audit, Site Monitoring, Rank Tracker, and Backlink Tracker tools, which are all part of its paid pricing plans.
However, it provides several free tools, including its Traffic Checker, which can be used to check the website traffic of any domain you provide.
To use the tool, simply visit SiteChecker and type the name of the website you want to analyze. You'll be asked to provide an email address to start your 14-day free trial.
After registering, you will find plenty of useful insights to gauge the site’s performance and better understand its strategy.
Some of the helpful traffic reports include:
- Traffic overview: A graph showing the total traffic volume over the past 6 months.
- Engagement: Important metrics for measuring site performance, including overall visits per month, average visit duration, average page visits, and bounce rate.
- Traffic by countries: A breakdown of how much and what percentage of traffic comes from different countries.
- Traffic by sources: See how much traffic comes from each channel along with its percentage of total traffic.
- Top keywords: A list of the top five paid and organic keywords that lead visitors to the site.
You also have the option to connect your Google Analytics and Google Search Console accounts and get the data about your site traffic and sales (if you have E-Commerce in GA) in the same dashboard.
Unlike some of the other solutions on this list, all the data from Sitechecker’s Traffic Checker is available for free. If, however, you want to take advantage of the other tools offered by Sitechecker, plans start at $41 per month.
Check Website Traffic with SiteChecker
Pros
- The trial opens up genuinely detailed reports.
- Engagement and traffic history in one view.
Cons
- Not really free: it is a 14-day trial and it wants an email up front.
- Nothing usable once the trial ends.
5. Similar Web
Similar Web is a traffic intelligence solution built to provide users with a detailed analysis of any website's visitors.
While some of the other companies on this list offer a range of SEO and marketing tools, Similar Web focuses singularly on website traffic analysis.
When you search for a website, you’ll get insights broken into the following sections:
- Traffic Overview: The Traffic Overview shows the global, country, and category rank for the website's traffic. It also provides basic engagement stats such as average visit duration, pages per visit, and bounce rate as well as a geographic breakdown of the website's traffic along with its top traffic sources.
- Referrals: See which websites are sending traffic to the site as well as the most popular exit destination when visitors leave the site.
- Search: A detailed analysis of the website's top-performing paid and organic keywords
- Social: See which social channels are driving the most traffic to the website.
- Display Advertising: A list of the publishers and ad networks the website uses for display advertising.
- Audience: Find out which other categories the website's audience is interested in. Audience Insights also gives a list of the other websites most visited by the site's users.
- Competitors: A list of the website's close competitors and other similar sites.
Similar provides both free and paid versions of its platform.
If you want access to the full data set, SimilarWeb offers plans centered around search, display, and affiliate marketing. There is also an enterprise plan fully equipped with all the features from each plan.
There is a free trial available, but it is only for 7 days, so I recommend that you plan how you want to test the solution in advance to be able to make the most of it.
Check Website Traffic With SimilarWeb
Pros
- The best free read on traffic sources and audience, not just search.
- Referral and exit data no search-first tool provides.
- Category and country rankings give useful context.
Cons
- Coverage drops off sharply for smaller sites.
- The free view is a slice of what the paid product shows.
6. WebCEO
WebCEO is a robust suite of SEO tools designed for agencies and individuals looking to manage multiple projects in a single solution.
WebCEO is different from the other tools on this list in that it does not allow you to search for another website’s traffic data directly.
Instead, users create a project with their own website and then use the Competitor Metrics tool to analyze the traffic of related sites.
The Competitor Metrics tool reports those sites' traffic over time, average ranking position and shared keywords, drawn from WebCEO's own index.
Older write-ups of WebCEO, including an earlier version of this page, said it pulled this data from Alexa. Amazon shut Alexa down in May 2022, so any tool still described that way is being described out of date.
There isn't a free version of the service and you will have to sign up for a plan to be able to use it.
A credit card is not required to sign up as you can simply provide your personal information and get started right away.
The free trial provides access to all 21 of WebCEO's SEO tools.
Check Website Traffic with WebCEO
Pros
- Built for managing many client projects at once.
- Competitor metrics tie back to a project you already track.
Cons
- No free version, only a 14-day trial.
- You cannot look up an arbitrary domain directly; you must set up a project first.
7. UberSuggest
Ubersuggest is an SEO solution designed to help users perform keyword research, plan their content marketing, and check competitor website traffic.
The platform comes in both free and paid versions.
The free version of Ubersuggest allows you to search for three websites a day.
To see a website's traffic, type the domain into the search field on the Ubersuggest homepage.
The results page will show a quick overview of the website's traffic, including the total number of organic keywords the site ranks for as well as its total monthly organic traffic.
You will also find a list of the website's top SEO pages and keywords.
Other modules, including a historical view of the site's traffic and keyword ranking data, are only accessible with a paid plan.
Three paid plans are designed for individuals, small businesses, and agencies.
Prices start at $29 a month however, there is the potential to save considerably by signing up for a lifetime plan with a one-time fee.
The trial grants full access to all of Ubersugest's features, and a credit card is required at signup.
Check Website Traffic with UberSuggest
Pros
- Three free searches a day with no trial countdown.
- Simple enough to use without learning the tool.
Cons
- Three searches a day is quickly spent.
- Historical data needs a paid plan.
8. Ahrefs
Ahrefs is another popular option to check website traffic for free. Visit the Ahrefs website traffic checker page and enter the domain you want to analyze. You don't have to register or create an account. The service is completely free.
Entering a domain will give you a nice compact report showing the total organic traffic, the traffic value, top countries, top organic keywords, and the top pages.
Ahrefs is a great SEO marketing tool, but to get more than the compact report you need a paid plan. Ahrefs has restructured and renamed its tiers more than once, so check its pricing page for the current figures rather than trusting a number quoted elsewhere.
Check Website Traffic with Ahrefs
Pros
- No account, no payment, no email.
- Gives traffic value alongside traffic, which helps size the opportunity.
- Batch analysis for up to 200 sites.
Cons
- A compact report, by design; anything deeper needs a plan.
- Organic only, so paid traffic is invisible here.
9. SerpStat
Serpstat is a suite of SEO solutions that has grown from a simple keyword research tool to now provide users with a more comprehensive set of features to understand their website's performance.
This includes backlink analysis, rank tracking, site auditing, and traffic checking for other websites.
The platform comes in both free and paid versions. Before using the free version of SerpStat you must create an account by providing an email address, phone number, and password.
After creating your account, you can use the search field on the homepage to enter any website and begin analyzing its traffic.
The results page will give many valuable insights, including:
- Keywords: A list of the paid and SEO keywords that are driving traffic to the site. For the organic keywords, you can see how many queries are new, how many have been lost, and how many have improved their ranking.
- Visibility: An index that measures how often the website appears in search results for the keywords that it is ranking for. Higher visibility tends to indicate a higher level of traffic.
- Traffic Trend: A line graph showing the number of visitors the website receives per month. You can toggle the graph to show the year-to-date or all-time statistics.
- Keywords Trend: A line graph showing how users' interest in the site's ranking keywords has changed over time.
- Top Pages: A list of the pages driving the most traffic to the website from organic search results. For each page, you can see all the keywords for which that page ranks in the top 50 of Google's search results.
The results provided by the free version are only a sample of the available data. The free version also does not allow for searching and filtering of the results.
Serpstat does not offer a free trial upon signing up for any of its plans.
That being said, the free version provides enough functionality for you to get a good feel for the solution before committing to a paid plan.
Check Website Traffic With SerpStat
Pros
- Keyword-level detail on what is winning and what was lost.
- Covers both organic and paid keywords.
Cons
- Registration asks for a phone number as well as an email.
- The interface is busier than the simpler checkers.
10. SpyFu
SpyFu is an SEO and PPC intelligence tool that helps you check the traffic and keyword rankings for any website.
As a website traffic checker, SpyFu allows you to analyze how much traffic a site receives from both organic and paid search, which keywords drive that traffic, and how performance trends have changed over time.
You can also see a site’s top-performing pages, estimate its monthly visits, and compare multiple competitors side by side.
Beyond website analytics, SpyFu shows a website's advertising history, letting you see which keywords competitors have ranked for or paid for in Google Ads.
You can try Spyfu for free and run unlimited searches. The paid plans start at $33 per month (billed annually) for the Basic plan, which includes historical data and keyword rankings.
The Professional plan costs $58 per month (billed annually) and unlocks advanced features like unlimited data exports, API access, and custom reports.
Check Website Traffic With Spyfu
Pros
- Unlimited free searches, which is rare.
- Ad history shows what competitors have paid for over years.
- Side-by-side competitor comparison.
Cons
- Strongest on paid search; organic estimates are less detailed than Ahrefs or Semrush.
- Historical data needs a paid plan.
How Do Website Traffic Checkers Work?
Website traffic checkers use a variety of sources to collect data, including web crawlers, ISPs, and browser extensions, among others.
A lot of data is needed to give an accurate picture of a website’s performance which is why you may find that smaller sites do not show up when you search for them in a traffic checker.
But for websites with a steady amount of traffic, site checker tools can prove an essential asset for planning and growing your business.
Key Metrics You Can Track
So, what should you look for when analyzing a website’s traffic?
There are several important metrics that give great insight into a website’s performance and the strategies the business is using.
Important website traffic metrics to analyze include:
- Unique visitors: The number of people who visited a website at least once in a given period.
- Pageviews: The total number of pages viewed on a website within a given period.
- Organic search traffic: The number of people who arrive at a website from a search engine search.
- Average visit duration: The average amount of time each visitor spends on a website.
- Bounce Rate: The percentage of visitors that leave a website without viewing a second page.
- Top traffic sources: The online channels that drive the most visitors to the site.
Key Learnings
Checking another website’s traffic is a great way to learn what works for them and can be useful in growing your business.
When checking a website’s traffic, it is important to analyze the following metrics:
- Unique visitors
- Pageviews
- Organic search traffic
- Average visit duration:
- Bounce rate
- Top traffic sources
If you want one answer quickly without signing up for anything, use Ahrefs. If you want the fullest free picture, use Semrush. If you care about where the traffic comes from rather than only how much there is, use Similarweb.
Every tool here estimates. None of them can see another site's analytics, so treat the numbers as a direction of travel rather than a measurement, and check two tools before drawing a conclusion from either. Estimates get less reliable the smaller the site, which is why very small sites often return nothing at all.
Checking a competitor's traffic is the first step of a wider SEO competitor analysis, and once you know what is working for them, the next job is to increase your own website traffic.
