One of the best and fastest ways to learn how YouTube works and why not to become a YouTube expert is to follow a good YouTube course.
We did the hard work and research to find out which are the best YouTube marketing courses worth following, and this is exactly what you’ll learn in this post.
Most courses are free, and the time investment is only a couple of hours, so you literally have nothing to lose. In addition, some courses come with a YouTube certification that can be a great addition to your CV.
Top 10 YouTube Courses
- YouTube Marketing Full Course
- YouTube MasterClass
- Build a Business on YouTube
- How to Grow Your YouTube Channel
- Learning YouTube SEO
- Stand Out on YouTube
- Build a Fan Base on YouTube
- YouTube Beginners Guide
- YouTube Success: Script, Shoot & Edit with MKBHD
- Developing a YouTube Strategy
1. YouTube Marketing Full Course
- Vendor: Reliablesoft Academy
- Cost: $149 (80% Off Normal Price)
- Duration: 10 hours
- Level: Beginners
- Certificate: No (Digital Marketing Certification)
The YouTube Marketing Full Course is one of the best courses for learning how to grow your business on YouTube. It's a comprehensive course for beginners that will teach you step-by-step how to build a successful YouTube channel and how to use YouTube to make more sales.
The course includes 5 lessons covering the following topics:
Creating a YouTube Channel - you'll learn how to create and optimize a YouTube channel for your business. The lesson goes over all elements that need to be optimized to make your channel accessible to both users and the YouTube search engine.
YouTube Keyword Research - you'll learn the exact steps to find the right keywords for your YouTube videos. It covers both manual and automated ways of doing keyword research on YouTube.
YouTube SEO - you'll learn how the YouTube ranking algorithm works and how to optimize your videos for maximum exposure in search engines (YouTube and Google).
YouTube Ads - you'll learn how to run paid advertising campaigns on YouTube. In particular, you'll learn how to promote your videos, get more views and channel subscribers, and run video action campaigns to make sales.
Making Money on YouTube - you'll learn the best ways to make money on YouTube through ad revenue, affiliate marketing, and other methods.
Why Enroll In This Course?
If you're looking for a course that will teach you everything you need to know about YouTube, then this is the perfect course for you. Unlike other courses targeting a specific topic, this course will teach you how to use all YouTube features to grow your business.
The course includes checklists, step-by-step guides, videos, and many real-life examples to help you learn how to execute the different strategies effectively. The lessons are updated regularly to reflect the latest changes to the YouTube algorithm, and it comes with a 60-day money-back guarantee.
In addition, when you enroll in this course, you'll get instant access to 14 more courses that cover all digital marketing channels, including SEO, Facebook Ads, Content Marketing, Affiliate Marketing, AI, and more.
Upon completing this course, you can also pursue a Digital Marketing and SEO certifications. The course is rated 5 stars in student reviews.
So, if you want to become a YouTube expert without prior experience with YouTube marketing, this is the course for you.
2. YouTube MasterClass
- Vendor: Udemy
- Cost: $119 (check for discounts)
- Duration: 5.5 hours
- Level: Beginners / Intermediate / Advanced
- Certificate: Yes
YouTube MasterClass is a great choice for a paid YouTube training course. This course teaches people how to create effective YouTube content and build a brand on YouTube.
Anyone can take and benefit from this course regardless of how far they are into their YouTube journey. However, the course frames everything from the view of a complete beginner.
It is offered by Udemy, one of the leading online learning platforms. The course is more than 5 hours long and covers the following topics:
- How to create a YouTube channel
- How to build a brand around your YouTube channel
- How to get more YouTube views and subscribers
- How to make high-quality videos without breaking the bank
- How to optimize your video titles, descriptions, and meta tags for great SEO visibility.
- How to create video thumbnails that get more views
- How to monetize a YouTube channel
Why Enroll In This Course?
You should enroll in this course if you want to learn how to create better content for YouTube. The focus of this course is on creating content that people want to watch while also attracting search engines, advertisers, and sponsors.
There are specific methods for making your content fit your goals. This course walks you through how to align your content with those goals so that you can be more successful.
3. Build a Business on YouTube
- Vendor: YouTube
- Cost: Free
- Duration: 2 hours
- Level: Beginner
- Certificate: No
Build a Business on YouTube is a free YouTube marketing course offered by YouTube Academy. It teaches users how to turn their YouTube Channel into a business.
It includes 5 lessons and the total time investment is 2 hours.
The first two lessons cover the stories of two successful YouTube channels. Through their journeys, you’ll learn how they went from zero to thousands of subscribers and millions of video views.
While the channels cover different topics, what is common about these stories is how they turned their YouTube success into a business.
In particular, you’ll learn the following:
- Setting up your business (featuring D4Darious, 400K subscribers, 24M Video Views)
- Defining and communicating your brand (featuring AndrewSchrock, 4.2M subscribers, 3 Billion Video Views)
- Operating a business at scale
- Promoting your business
- Advertising your channel
Why Enroll In This Course?
The biggest reason to take this YouTube official course is to be inspired by the success of people who have built businesses on YouTube.
One of the struggles you’ll have to face when starting a YouTube channel is staying motivated, especially in the beginning when your views and subscriber numbers are low. This course will help you find the inspiration you need.
4. How to Grow Your YouTube Channel
- Vendor: HubSpot Academy
- Cost: Free
- Duration: 1.46 hours
- Level: Beginners / Intermediate
- Certificate: Yes
How to Grow Your YouTube Channel by HubSpot Academy is a great option for anyone looking for quick training to improve their YouTube channel's success.
While beginners can use it to get help planning and understanding how to create a YouTube channel, this information may be more useful to YouTubers who want to optimize their channel for performance.
This course focuses on helping YouTubers understand how to optimize their video content for search engines. Since YouTube is the second largest search engine in the world, optimizing your content for search means you can reach a larger audience.
It is relatively short compared to other courses, with a total duration of 1.46 hours.
The course is divided into four individual lessons.
The first lesson focuses on understanding the overall strategy behind creating content for YouTube. More specifically, it focuses on showing you how the YouTube algorithm works and the basic things that you can do to make your content more appealing to it.
The second and third lessons focus on creating content for YouTube. You can use YouTube SEO techniques to make your content more attractive to YouTube searches for specific niches.
The final lesson focuses on scaling the YouTube channel you've built by implementing methods to reach a wider audience.
If done successfully, you'll be able to create content that appears in search results more easily and expand your channel rapidly by reaching a targeted audience.
Why Enroll In This Course?
You should enroll in this course to learn how to create effective video content and implement strategies to increase your YouTube channel's popularity.
The end goal of creating a YouTube channel is to sell attention or influence. To acquire both, you need to market yourself.
One of the best ways to do that is through organic YouTube traffic. Billions of people use YouTube every day to find videos about content that interests them.
If you can rise to the top of the organic results, you have a much better chance of bringing in more traffic and, at the same time, growing your subscribers.
5. Learning YouTube SEO
- Vendor: LinkedIn Learning
- Cost: $34.99
- Duration: 0.5 hours
- Level: Intermediate
- Certificate: Yes
Learning YouTube SEO is a great choice for anyone who wants to learn about YouTube SEO best practices in detail. Focusing on SEO is one of the best ways to grow your YouTube channel without spending money on advertising.
This course does more than teach you the basics of YouTube SEO. It also explains how to make specific choices that lead to better results.
For example, it teaches you how to choose the right title for your videos, how long to make your video titles, and more. This level of fine detail makes a big difference between top-ranking channels.
One thing that makes this course stand out is that part of it is dedicated to teaching you how to use TubeBuddy, a digital marketing tool for managing and optimizing your YouTube channel.
Using a tool like TubeBuddy will make setting up your content much more efficient, and you won't waste effort creating videos that will not rank well.
Why Enroll In This Course?
You should enroll in this YouTube marketing workshop because it focuses on helping you make your videos more accessible. The easier you can make it to find your videos, the more likely you are to attract a large audience.
This course explains how to use YouTube’s SEO algorithm to make your videos more popular, a skill everyone needs to create and grow a YouTube channel.
6. Stand Out on YouTube
- Vendor: SkillShare
- Cost: $32/month
- Duration: 2 hours
- Level: Intermediate
- Certificate: Yes
Stand Out on YouTube is a YouTube marketing course offered by SkillShare. This course is a guide to setting up your YouTube channel for success.
This course begins with establishing a YouTube channel, including choosing your niche, setting up your channel, and finding topics to create videos about.
One of the things that makes this course stand out more than others is its focus on helping you understand potential problems with your YouTube channel.
For example, one of the lessons focuses on explaining clickbait and how to avoid it. By showing you how to avoid such problems, you can limit your chances of serious problems like demonetization for putting up the wrong type of content.
Another reason the course stands out is that it helps you find ways to stay relevant on YouTube. While most courses focus on choosing topics to post about or selecting the right niche for your channel, this course focuses on helping you make choices that will keep you relevant and influential on YouTube.
Why Enroll In This Course?
You should enroll in this course because it can teach you strategies for maintaining your YouTube channel over the long term.
Most courses help you set up your channel and start creating content, but this course is more focused on showing you what back-end strategies will help you stay popular.
This course sets you up for long-term success by ensuring that you understand how YouTube algorithms work.
7. Build a Fan Base on YouTube
- Vendor: CreativeLive
- Cost: $49
- Duration: 3 hours
- Level: Intermediate / Advanced
- Certificate: Yes
Build a Fan Base on YouTube teaches you how to build and maintain a fanbase to increase your popularity and reach a larger audience.
Building a fan base is the most important part of your YouTube channel experience. While everyone understands this is the goal, most people don't know how to create a solid fan base.
As your audience grows, you can leverage it into product sales or advertising revenue.
This online course is best used by people with an established YouTube channel. Rather than focusing on the basics of getting started on YouTube, the course focuses on expanding an audience from an established channel.
The course is divided into an introduction and the main class. Essentially, it offers strategies for increasing your channel subscribers so that you can exert more influence on a larger audience.
Why Enroll In This Course?
You should enroll in this course because it is an affordable way to learn how your YouTube subscribers.
One of the areas that YouTubers struggle with the most is increasing the number of subscribers. It is not enough to attract a person for one video; you need to be able to keep them coming back to your channel regularly.
Once you have more subscribers, you can seek sponsorships and advertising deals with other brands. This also makes it easier to apply to affiliate marketing and other programs, which can help you better monetize your channel.
8. YouTube Beginners Guide
- Vendor: Eduonix
- Cost: Free
- Duration: 2.5 hours
- Level: Beginner
- Certificate: No
The YouTube Beginner's Guide can help you overcome the fear of establishing your YouTube channel from nothing.
Anyone can start a YouTube channel, but most people do not because they fear what they do not understand.
This course outlines the steps to creating your YouTube channel, including detailed instructions on using YouTube Studio. This makes using the back-end tools that YouTube makes available for its content creators easier.
This course also shows you how to monetize your channel using AdSense and other tools and helps you understand how to use comments and other YouTube features to improve audience engagement.
Why Enroll In This Course?
You should enroll in this course because it provides a detailed walkthrough of setting up your YouTube channel.
Although many courses explain how to set up a YouTube channel, they don't go into as much detail about the tools you have to use to do that.
This can be a detriment to people who are new to YouTube and video creation, as they could experience problems getting started with YouTube's tools.
9. YouTube Success: Script, Shoot & Edit with MKBHD
- Vendor: SkillShare
- Cost: $32/month
- Duration: 1 hour 14 minutes
- Level: Beginner / Intermediate / Advanced
- Certificate: No
The YouTube Success: Script, Shoot & Edit with MKBHD is a comprehensive course on growing a successful YouTube channel. Marques Brownlee, a successful YouTuber with over 15M followers, delivers the lessons.
While it explains how to use YouTube differently, its main focus is helping you understand how to make viral videos.
The course is just 1 hour and 14 minutes long and is broken into 11 lessons. Each lesson is short (5 to 10 minutes), covering a specific task. In particular, this course includes the following topics:
- Researching Your Topic
- Writing Your Script
- Planning Your Visuals
- Hooking Your Audience
- Shooting Your Video
- Editing Your Footage
- Posting Your Video
- Growing Your Channel
Why Enroll In This Course?
You should enroll in this YouTube course to learn how YouTube influencers plan, shoot, and edit their videos. Besides teaching you the theory, Marques goes behind the scenes and shows you how to shoot a phone review video from start to finish.
This course is also good because it applies to all YouTubers and content creators regardless of size, experience, or equipment.
10. Developing a YouTube Strategy
- Vendor: LinkedIn Learning
- Cost: $34.99
- Duration: 40 minutes
- Level: Intermediate / Advanced
- Certificate: Yes
Developing a YouTube Strategy is a course dedicated to learning strategies for being successful on YouTube. It focuses on creating a content strategy that allows you to create videos people want to watch.
There's also a lesson that focuses on managing the production process so that you can consistently post new videos while maintaining a specific level of quality control.
This course is relatively short, with only two lessons. However, the content may be exactly what you need to be successful on YouTube.
Many YouTubers struggle the most with developing strategies for earning money and gaining viewers. This course outlines strategies used by successful content creators that you can replicate to achieve your own success.
Why Enroll In This Course?
You should sign up for this course because it helps you understand the strategy behind creating a successful YouTube channel. Your background strategies for content creation and marketing will determine your success more than anything else.
Are YouTube Courses Worth It?
YouTube marketing courses teach you how to market your channel effectively, grow your audience, and generate more income.
If you plan to use YouTube as a source of income, you should take a YouTube video marketing course.
YouTubers generate money by selling influence through product sales, recommendations, and attention through advertising.
To sell successfully, you need to attract a larger audience through marketing.
How to Choose A YouTube Course?
Choosing the best YouTube course depends on your channel status and knowledge level.
If you know nothing about marketing on YouTube, a course designed for beginners is best. It will help you learn the basics and get started correctly.
If you already have a channel, look for a course focusing on specific aspects of YouTube development. That way, you can refine your skills and grow your channel.
Unlike other digital marketing courses, YouTube courses are relatively short, so the time investment should not be an issue.
I have followed all the courses listed above, and there is something to be gained from each. I suggest you start with the free courses and then continue with a YouTube-certified paid course.
Compare YouTube Courses
The table below shows the top free and paid YouTube courses.
| Course Name | Vendor | Cost |
|---|---|---|
| YouTube Marketing Full Course | Reliablesoft Academy | $149 |
| Build a Business on YouTube | YouTube Academy | Free |
| How to Grow Your YouTube Channel | HubSpot Academy | Free |
| YouTube MasterClass | Udemy | $119 |
| Learning YouTube SEO | LinkedIn Learning | $34.99 |
| Stand Out on YouTube | SkillShare | $32/mo |
| Build a Fan Base on YouTube | Creativelive | $49 |
| YouTube Beginners Guide | Eduonix | Free |
| YouTube Success: Script, Shoot & Edit with MKBHD | SkillShare | $32/mo |
| Developing a YouTube Strategy | LinkedIn Learning | $34.99 |
Our Course Review Process
To help you find the best YouTube training course, we’ve looked at popular online academies offering YouTube courses. The chosen courses were selected based on content quality and comprehensiveness. Building a successful YouTube channel is tricky and time-consuming. We wanted to ensure that the courses on our list provide actionable advice you can practically use to grow your YouTube presence.
All courses are ideally suited for beginners, and most are free.
