If you want to become an SEO copywriter and learn how to write copy for the web, following an SEO copywriting course is the best way to do it.
Copywriters can work from home and build their careers online. It's a job in high demand now and can generate a good salary. A copywriter can freelance and get paid for the number of written words or work as part of a digital marketing team in an agency or company.
Copywriters who become content marketing specialists can earn a salary of $84K per year.
Top 10 SEO Copywriting Courses
- Content Marketing Training By Reliablesoft
- Copywriting For Beginners By SkillShare
- SEO Copywriting Training By Yoast
- SEO Copywriting: Rank and Get the Click By Udemy
- The Accelerated Program For Seven-Figure Copywriting By AWAI
- Learning to Write Marketing Copy By LinkedIn Learning
- Content Marketing Certification By DMI
- Role of Content Course with Eric Enge By Semrush
- SEO Writing Masterclass By Surfer SEO
- Content, Copywriting & SEO Course By Udemy
1. Content Marketing Training By Reliablesoft
- Best For: Learning basic and advanced SEO Copywriting techniques.
- Cost: $149
- Duration: Self-Paced
- Certificate: Digital Marketing Certification
The Content Marketing Training Course by Reliablesoft Academy will help you build the skills to become an SEO Copywriter.
The training program includes two courses: a keyword research course and a content marketing course.
The keyword research course will show you several methods for doing keyword research and finding what people are searching for online. The lessons include step-by-step walkthroughs and video tutorials to help you master the process quickly.
The content marketing course will teach you how to write web copy, optimize your content for search engines, promote your content to the right audience, and many other tips and tricks to help you become a successful SEO copywriter professional.
Why enroll in this course?
When it comes to SEO copywriting, it is not enough to know how to write great copy. You also need to know how the different marketing channels work.
The greatest advantage of enrolling in this course is that you'll also get access to an SEO course, a Digital marketing course, and 14 courses that are part of the Digital Marketing Full Course.
The same instructor created all courses, meaning the lessons are related and will help you understand copywriting techniques for use across all channels.
To register for the course, you pay a single fee (non-recurring), and you get access to all courses that are part of the bundle. After passing two exams, you can get an SEO and Digital marketing certification for your CV.
2. Copywriting For Beginners By SkillShare
- Best For: Beginners to Copywriting.
- Cost: $19 / mo
- Duration: 1 hour
- Certificate: Yes
The Copywriting for Beginners by Jesse Forrest is a beginner-friendly course that covers the essentials of web copywriting. The author is a professional copywriter with over 15 years of experience.
This quick 1-hour course has lessons that include topics like:
- Content Writing vs. Copywriting
- How to Understand Your Audience
- Ultimate Clarity: The 5-Second Test
- Turn Boring Features into Irresistible Benefits
- 3 Ways to Get Visitors to Trust You
- How to Write a Great Testimonial
- Tips for Overcoming Writer’s Block
Why enroll in this course?
The course includes 16 lessons and is suitable for beginners or anyone wanting to refine their copywriting skills. It is perfect for business owners who want to write copy for their websites and landing pages that bring their brands to life.
You'll get practical templates and tips for overcoming writer’s block and develop skills for crafting copy that resonates with your audience and converts visitors into customers.
3. SEO Copywriting Training By Yoast
- Best For: Writing SEO-Friendly blog posts.
- Cost: $99/yr
- Duration: 8 hours
- Certificate: Yes
The SEO copywriting Training by Yoast consists of 6 courses that will help you write copy that ranks. Yoast SEO experts teach the courses, providing actionable tips on writing SEO-friendly content that resonates with your audience.
Why enroll in this course?
Yoast training is a great option if you’re looking for a credible source for learning SEO copywriting rather than scouring YouTube. Although it’s $99/yr to access all copywriting courses, you can access sample lessons for free.
At the end of the training, you will receive a copywriting certificate, ready-to-publish content for your website, and a list of relevant keywords.
4. SEO Copywriting: Rank and Get the Click By Udemy
- Best For: Getting an overview of SEO Copywriting.
- Cost: $94.99
- Duration: 3.5 hours
- Certificate: Copywriting Certificate
The SEO Copywriting: Rank and Get the Click course will teach you how to write content that both humans and search engines will love. That’s the goal of SEO copywriting, right? With more than 1300 students, 390 reviews, and a 4.5-star rating, this copywriting training has some social proof to back it up.
This course covers the following topics:
- Important Elements on Your Page
- Getting the Click
- About Keywords
- Create Your Keyword List
- Writing Great Copy
- Case Studies, Tools, & Tips
Why enroll in this course?
You'll learn SEO techniques for improving your content to achieve higher organic traffic.
The course was recently updated and covers current SEO best practices. With lifetime access, you can revisit it to check in on updates.
This course is for you if you want to become a professional copywriter.
5. The Accelerated Program For Seven-Figure Copywriting By AWAI
- Best For: Becoming a professional writer.
- Cost: $497
- Duration: Self-Paced
- Certificate: No
The Accelerated Program for Seven-Figure Copywriting by The American Writers & Artists Institute (AWAI) is a comprehensive program designed to teach you the skills to become a highly paid copywriter in the direct-response industry.
It provides step-by-step guidance, writing practice, and insights from experienced copywriters to help you break into this lucrative field as a freelance writer.
Included in this training are:
- 586 pages of tips, techniques, and strategies that have sold billions of dollars with products.
- The Hall of Fame e-book has the best sales letters and direct-response ads.
- $10k Challenge Materials - writing a real letter for a real product and a chance to get paid for it.
- How to Quickly and Safely Change Careers
- Free subscription to The Golden Thread email newsletters
- Members-only access to the AWAI website as well as access to directresponsejobs.com, where you can find jobs as a freelance letter writer.
Why enroll in this course?
This course is for you if you want to become a writer for a living and narrow your niche into a very specific type of copywriting. Writing sales letters for companies comes with a high commission, so learning the skills to get into this niche may be just what you’re looking for.
Its money-back guarantee is impressive. The upfront cost of the course is the first payment of $99.40. After the first 30 days, you can get your money back if you aren’t satisfied. If you continue, you will be charged $99.40 for the next 4 months.
The course has a 1-year guarantee if you decide not to follow this career.
6. Learning to Write Marketing Copy By LinkedIn Learning
- Best For: Beginners to copywriting.
- Cost: $39.99
- Duration: 1.5 hours
- Certificate: Yes
The Learning to Write Marketing Copy by Linkedin Learning is not as much about SEO but heavily focuses on writing copy that sells. It takes you from writing your first draft to testing different headlines.
Here are the modules included in this online copywriting course:
- Introduction
- Overview of Marketing Copywriting
- Writing Copy
- Rewriting Existing Copy
- Conclusion
Each module has 4 to 12 lessons that dive deeper into each topic.
Why enroll in this course?
This course is perfect for you if you want to start a copywriting career or learn how to write content for your business.
After a 30-day free trial, the cost is $39.9 monthly. Enrolling in this course will give you access to all LinkedIn courses.
7. Content Marketing Certification By DMI
- Best For: Getting a Content Marketing Certification
- Cost: $445
- Duration: 10 hours
- Certificate: Yes
The Content Marketing Certification by the Digital Marketing Institute is a 10-hour, self-paced online course that covers the core principles and best practices in content marketing.
The modules included in this training are:
- Content marketing and content research
- Content creativity - brand and storytelling
- Using content for SEO and email marketing
- Creating and sharing social media content
Why enroll in this course?
The course is ideal for beginners or professionals looking to enhance their content marketing skills. It offers practical toolkits, templates, and a globally recognized certification upon completion.
The cost of getting certified is $445.
8. Role of Content Course with Eric Enge By Semrush
- Best For: Creating content for SEO.
- Cost: Free
- Duration: 1 hour
- Certificate: Yes.
Eric Enge teaches the Role of Content course at Semrush Academy, which covers strategies for improving SEO through content creation and link-building.
It covers topics like E-A-T (Expertise, Authoritativeness, Trustworthiness), user intent, backlinks, and the importance of informational content.
There are 10 lessons included in this free training:
- The Basics of SEO Content
- What is E-A-T and How Important is it?
- Why Content is Important for SEO
- How Users’ Needs Impact Content Depth
- The Basics of Links and PageRank
- The Evolution of SEO Ranking Factors
- Backlinks Analysis
- Link Relevance
- The Power of Information Content
- Content Hubs vs. Blogs
Why enroll in this course?
Ideal for SEO specialists, content marketers, and digital marketing enthusiasts, the course features short, focused lessons to help you understand the role of content in improving online visibility and conversions.
It's a free one-hour course. It's worth taking, even if you have taken other courses on this topic.
9. SEO Writing Masterclass By Surfer SEO
- Best For: Writing SEO content.
- Cost: Free
- Duration: 8 hours
- Certificate: SEO Copywriting Certification
The SEO Writing Masterclass by SurferSEO is a free writing course with certification. Designed to help content creators and marketers master SEO writing techniques. It focuses on optimizing content for search engines, structuring articles effectively, and enhancing content to rank better on Google.
The course includes 4 modules and 20 videos and takes around 8 hours to complete.
The following topics are covered in the lessons:
- The Foundation
- Organize, Write + Optimize
- Above and Beyond
- Module 4: Implementation
The course is suitable for beginners and is taught by marketing specialists and content writers at Surfer.
Why enroll in this course?
It's a free course that covers the basics of SEO and copywriting. It also includes examples of using SurferSEO in content marketing, which is helpful if you don't already use a tool.
It is ideal for those aiming to improve their SEO writing skills. It includes practical lessons and insights into writing that resonate with search engines and users.
10. Content, Copywriting & SEO Course By Udemy
- Best For: Becoming an expert in writing web copy.
- Cost: $69.99
- Duration: 16 hours
- Certificate: Certificate of completion.
The Best of Copywriting & SEO: Content, Copywriting & SEO Course by Udemy is a complete course on SEO copywriting.
It includes 16 hours of video and downloadable resources to help you become an expert in writing web content.
The lessons cover topics related to:
- Copywriting Essentials
- Copywriting for Social Media
- Using ChatGPT for Blogging & Content Writing
- Keyword Research
- Link Building Basics
- Writing Techniques
Why enroll in this course?
The instructor is an experienced trainer with over 800K students on Udemy. The course is beginner-friendly and touches on all critical aspects of SEO copywriting, including SEO basics and creating content for social media.
The standard price of the course is $69.99, but you can get it for less if you take advantage of Udemy offers that run frequently on the platform.
Compare SEO Copywriting Courses
The table below compares popular copywriting training courses in terms of cost, duration, and certification.
| Course | Cost | Duration | Certificate |
|---|---|---|---|
| Content Marketing Training By Reliablesoft | $149 | Self-Paced | Yes |
| Copywriting For Beginners By SkillShare | $19 | 1 hour | Yes |
| SEO Copywriting Training By Yoast | $99 | 8 hours | Yes |
| SEO Copywriting: Rank and Get the Click By Udemy | $94.99 | 3.5 hours | Yes |
| The Accelerated Program For Seven-Figure Copywriting By AWAI | $497 | Self-Paced | No |
| Learning to Write Marketing Copy By LinkedIn Learning | $39.99 | 1.5 hours | Yes |
| Content Marketing Certification By DMI | $445 | 10 hours | Yes |
| Role of Content Course with Eric Enge By Semrush | Free | 1 hour | Yes |
| SEO Writing Masterclass By Surfer SEO | Free | 8 hours | Yes |
| Content, Copywriting & SEO Course By Udemy | $69.99 | 9.5 hours | Yes |
Are SEO Copywriting Courses Worth It?
Whether you want to write copy for a landing page, website, video script, social media, or anything else, learning the skills of writing with the customer in mind is essential.
Why are SEO Copywriting courses worth it? Well, here are a few things that taking a course can bring to the table:
- They will help you keep up with current best practices to ensure your work is not outdated.
- You can see real-life examples of great copywriting and how well they performed.
- Some courses come with memberships where you can browse other related topics to further your knowledge and skills.
- Many courses will provide templates you can follow to write your own copy.
- Ultimately, you will learn the skills to write the words that jump off the phone or computer screen and compel the reader to take the action you want them to take.
- They can help you get an SEO copywriting certification to add your CV or showcase it to your potential clients.
Our Course Review Process
Whether you’re starting a career in copywriting or want to enhance your skills, finding the right course is crucial. Courses vary in format, cost, duration, and learning style, so it’s important to choose what best suits your needs.
We thoroughly research and analyze courses from around the web, focusing on those that provide high-quality content worth spending time, money, and effort on. We list both free and affordable paid options, ensuring there’s a course to match every budget and learning preference.
We strive to provide unbiased and comprehensive reviews to guide you in making informed decisions.
Related Courses and Certifications
Copywriting is an important aspect of SEO, but not the only one. To become a successful SEO professional, you need to expand your skills to cover all aspects of SEO, such as on-page SEO, keyword research, content SEO, and off-page SEO. The following courses will help build the skills needed in the fastest possible way.
- Best SEO Certifications – a list of the SEO certifications to enroll in and become SEO certified.
- Free SEO Courses – the best free SEO courses for learning SEO.
- Best Digital Marketing Courses - a list of courses to expand your skills beyond copywriting and become a digital marketing expert.
