- 1. Local SEO Course By Reliablesoft (Paid)
- 2. Complete SEO Guide to Ranking Local Business Websites by Udemy (Paid)
- 3. Learning Local SEO By LinkedIn Learning (Paid)
- 4. Local SEO Course with Greg Gifford By Semrush (Free)
- 5. Local SEO Training By Yoast (Paid)
- 6. How to Master Local Keyword Research By Brightlocal (Free)
- 7. Local SEO Fundamentals By Moz (Paid)
- 8. Local SEO: Put Your Business On The Map By Fiverr (Paid)
- 9. Local SEO Unlocked By Neil Patel (Free)
- How to Choose a Local SEO Course?
- Compare Local SEO Courses
Want to dominate local search results and attract more customers to your business? Learning local SEO is the key. Whether you’re a business owner or SEO professional, the right course can help you master the strategies to rank higher in Google’s local search results.
Investing just a few hours in a high-quality local SEO course can yield significant long-term benefits. Some courses even offer certifications, which can enhance your credibility and boost your career prospects as a local SEO specialist.
1. Local SEO Course By Reliablesoft (Paid)
- Vendor: ReliableSoft Academy
- Price: $149 (For the Digital Marketing Bundle - includes 14 online courses)
- Duration: 2 hours
- Level: Beginner
- Certification: Yes (SEO Certification)
First on the list is the Local SEO course by Reliablesoft Academy. The course is part of the Complete SEO Course, which includes everything you ever need to know about SEO.
In the Local SEO lesson, you'll learn what local SEO is, how it's different from general SEO, and how to fully optimize your website for the best possible results.
Why enroll in this course?
This course will help you learn Local SEO in an effective way, and the main reasons are:
- It explains how to approach local SEO optimization correctly. Local SEO is part of SEO, and to get results, you first need to work on other aspects of SEO and then on local.
- It includes a checklist you can use as a reference while working on your website or a client's website.
- It comes with an SEO Certification (you must pass the SEO exam to get certified).
- The course author has more than 15 years of experience in doing SEO work for local businesses.
With your enrollment, you get lifetime access, updates, and a 60-day money-back guarantee.
2. Complete SEO Guide to Ranking Local Business Websites By Udemy (Paid)
- Vendor: Udemy
- Price: $11.99
- Duration: 6 hours
- Level: Beginner / Intermediate
- Certification: Certificate of Completion
The Ranking Local Business Websites was created by Christine Maisel and is currently ranking among the top local SEO classes on Udemy.
Why enroll in this course?
Christine makes understanding local SEO easier than ever. It covers topics most local SEO training programs overlook, such as how to redesign a website to achieve higher local rankings.
With this course, you'll also learn:
- Rank a local business website in the top positions of Google.
- Understand how Local SEO Works.
- Perform keyword research for Local Businesses.
- How to build high-quality citations.
3. Learning Local SEO By LinkedIn Learning (Paid)
- Vendor: Linkedin Learning
- Price: $24.99
- Duration: 30 hours
- Level: Beginner
- Certification: Certificate of Completion
The learning local SEO course on LinkedIn Learning is delivered by Sherry Bonelli, a Digital Marketing Professional.
Why enroll in this course?
You’ll learn the difference between local and general SEO and why it’s essential to master Google Business Profile. In addition, you'll understand:
- The basics of local SEO
- How local SEO ranking factors work
- How to identify local keywords
4. Local SEO Course with Greg Gifford By Semrush (Free)
- Vendor: Semrush
- Price: Free
- Duration: 1 hour
- Level: Beginner / Intermediate
- Certification: Certificate of Completion
The free local SEO course offered by Greg Gifford offers more than 17 years of experience in the form of online training. Greg splits his classes into 10 sessions, covering about 1 hour.
Why enroll in this course?
You learn how local ranking factors work and what kind of content will impact your online presence. Through a series of ten bite-sized lessons, you’ll master things like Google Business Profile and how to track SEO reports. In addition, you'll also:
- Learn about the ranking factors most essential to your local business
- Discover the benefits of Google posts and Q&A
- Get actionable insights into the power of reviews
- Enjoy fully immersive written and video content
5. Local SEO Training By Yoast (Paid)
- Vendor: Yoast
- Price: $89
- Duration: 2 hours
- Level: Beginner / Intermediate
- Certification: Certificate of Completion
The local SEO training course by Yoast Academy teaches you how to enhance your online presence to get better local rankings. You’ll discover what it really takes to get your business in front of your audience.
Why enroll in this course?
You’ll discover how to set up your local SEO strategy from scratch and get:
- Expert insights from Yoast’s C-Suite of executives.
- Quizzes, PDF files, and videos to walk you through the basics of local SEO.
- Step-by-step guidance on everything from Google Business Profile to keyword research.
- Guidance on using the Yoast plugin for local SEO.
6. How to Master Local Keyword Research By Brightlocal (Free)
- Vendor: BrightLocal
- Price: Free
- Duration: 2 hours
- Level: Beginner / Intermediate / Advanced
- Certification: No
In this free local SEO course by search expert Claire Carlile, you'll learn how to research keywords relevant to your local audience.
Why enroll in this course?
The course offers an easy entry point into the world of local optimization. If you need to get your mind out of the “global search” landscape, these lessons will help you to do that.
Each section is easy to follow, with no complex jargon to catch you off guard. With this course, you can:
- Learn about the different types of local SEO keywords
- Discover what the term “keywords” really means
- Write your own keyword seed list and find out how to expand it
- Access insights into how to use your SEO data
7. Local SEO Fundamentals By Moz (Paid)
- Vendor: Moz
- Price: $199
- Duration: 2 hours
- Level: Beginner
- Certification: No
Local SEO Fundamentals from Moz Academy is one of the most comprehensive “entry-level” training options.
By the time you’re done learning, you’ll have 6 different local SEO strategies to use.
Why enroll in this course?
The course offers extensive local SEO training without the complexity. You don’t need any Moz software to use the course. The strategies you learn are suitable regardless of which tools you use.
With this training, you can:
- Learn all about search intent and how it influences local SEO
- Explore multiple local SEO strategies for different business models
- Conduct your own local SEO audit
8. Local SEO: Put Your Business On The Map By Fiverr (Paid)
- Vendor: Fiverr Learn
- Price: $52
- Duration: 1 hour
- Level: Beginner / Intermediate
- Certification: No
Delivered by Alastair Dunstan at Fiverr, this local SEO course helps beginners discover the benefits of local SEO optimization.
Why enroll in this course?
Though simple enough for beginners to understand, this Fiverr course goes beyond some of the more basic lessons on the market.
With this course, you’ll learn how to:
- Perform on-site and off-site SEO strategies to boost your rankings
- Conduct keyword and competitor research tailored to local SEO
- Optimize your Google Business Profile listings and citations
- Look for opportunities to source backlinks
9. Local SEO Unlocked By Neil Patel (Free)
- Vendor: Neil Patel
- Price: Free
- Duration: 1 hour
- Level: Beginner / Intermediate
- Certification: No
Local SEO Unlocked comes straight from industry leader Neil Patel. This free local SEO course provides an easy-to-access solution for beginners, designed to tell you everything you need to know about local signals and Google Business Profile.
Why enroll in this course?
Neil's videos are highly engaging, entertaining, and easy enough to follow. With this course, you’ll:
- Learn from a local SEO expert
- Discover the importance of on-site and off-site optimization
- Explore how different ranking factors work
- Build your own local optimization plan using Neil’s secret recipe
How to Choose a Local SEO Course?
The best local SEO course isn’t a one-size-fits-all thing. While there are countless courses out there capable of expanding your skills and knowledge, it helps to know what you really need before you enroll. Here are some points to consider:
Difficulty level: If you’re starting with local SEO, it’s usually best to start with an introductory course covering the foundations. Once you know what local SEO is and which ranking factors affect your position, you’ll be prepared to explore SEO strategies. Avoid jumping into any local SEO classes with advanced concepts too quickly.
Teaching methods: Everyone learns differently, so find the course structure that suits you. The Local SEO classes mentioned above include a variety of learning options. You can find solutions built mostly around written guides and eBooks or opt for video courses.
Expertise: Learning from a local SEO expert with real experience in the marketing field often leads to the best results. Try to learn a little about the course instructor before you enroll.
Local SEO certifications: If you’re investing in local SEO training to improve your marketing resume or attract new digital clients, certification is key. Most courses featuring their own local SEO certifications are “premium” lessons with a cost attached to them. Make sure the certification you get is widely recognized and respected before investing.
Course coverage: If there’s something specific you want to learn from your local SEO course, look for that in the course curriculum. For instance, you might want your local SEO classes to revolve mostly around keyword and competitor research.
Compare Local SEO Courses
The table below compares the most popular local SEO courses and their associated costs.
Course | Vendor | Cost | Certification |
---|---|---|---|
Local SEO Course | Reliablesoft | $149 | SEO Certification |
Complete SEO Guide to Ranking Local Business Websites | Udemy | $11.99 | Certificate of Completion |
Learning Local SEO | LinkedIn Learning | $24.99 | Certificate of Completion |
Local SEO Course with Greg Gifford | Semrush | Free | Certificate of Completion |
Local SEO Training | Yoast | $89 | Certificate of Completion |
How to Master Local Keyword Research | Brightlocal | Free | No |
Local SEO Fundamentals | Moz | $199 | No |
Local SEO: Put Your Business on the Map | Fiverr Learn | $52 | No |
Local SEO Unlocked | Neil Patel | Free | No |
With the ten options for local SEO training above, you should find plenty of great insights and education. Good luck taking your local SEO strategy to the next level!