Keyword research is a critical SEO process. If you get keyword research wrong, you’ll end up targeting the wrong keywords, which can be catastrophic for your SEO and rankings.
One of the best ways to learn keyword research is to follow an online course. Instead of looking around to find information from unsolicited sources, you can follow a training program and get all the information you need in one place.
In this guide, you’ll find the most valuable keyword research courses worth your time. The list includes free and paid courses to build your keyword research skills.
Free Keyword Research Courses
- Keyword Research Course With Greg Gifford By Semrush
- Keyword Research For SEO By Hubspot
- Free Keyword Research Course By Ahrefs
1. Keyword Research Course With Greg Gifford By Semrush
- Cost: Free
- Duration: 1 hour
- Certification: Yes
The Keyword Research Course with Greg Gifford is a free training program on keyword research offered by Semrush.
The course has eight lessons that cover the following topics:
- Introduction to Keyword Research
- Understanding the Business
- Query Intent
- Create a List
- Semrush Tools
- Not Provided Keywords
- Check Your Competitors
- Create Content
Why enroll in this course?
The course is free and taught by an experienced SEO consultant. It thoroughly explains how to perform keyword research, considering search intent and finding competitor keywords. It also shows you how to optimize your content based on your keyword research analysis results.
The total course duration is one hour and includes a quiz to test your knowledge.
2. Keyword Research For SEO By Hubspot
- Cost: Free
- Duration: 32 minutes
- Certification: Yes
The Keyword Research for SEO is a free course by Hubspot Academy.
The course includes 3 videos, and it's only 32 minutes long. This course is part of their SEO Certification course.
Topics covered include:
- How to perform keyword research
- What is a content strategy
- What are topic clusters
Why enroll in this course?
Enrolling in this free course will teach you how to use keyword research in your content strategy. In the videos, you'll be given step-by-step instructions on performing keyword research to create a topic cluster.
Keyword clustering is a crucial element of a successful content strategy and enables you to rank for highly competitive keywords on Google.
3. Free Keyword Research Course By Ahrefs
- Cost: Free
- Duration: 2 hours
- Certification: No
This Free Keyword Research Course by Ahrefs is another option to improve your keyword research skills.
The course is made up of 10 videos lasting around 2 hours.
Some of the most important topics covered include:
- What are Keywords and How to Choose Them
- How to Analyze Searcher Intent
- Understanding Ranking Difficulty
- How to Find Low-Competition Keywords
- Advanced Keyword Research Tips to Find Untapped Keywords
Why enroll in this course?
You don't have to enroll or sign up to access this course. Anyone can watch the videos for free.
Sam Oh, the course instructor, does a great job of explaining complex concepts in an easy-to-follow manner. The videos are also pleasurable to watch, with several animations, demonstrations, and real-life examples.
The courses use Ahrefs to perform the various keyword research tasks, but you can use your favorite keyword research tool and follow along.
Paid Keyword Research Courses
- Keyword Research Course By Reliablesoft
- Advanced SEO Keyword Research Course by Udemy
- Keyword Research Training By Yoast
- Keyword Research Course By Moz Academy
4. Keyword Research Course By Reliablesoft
- Cost: $149 (part of a bundle)
- Duration: 2 hours
- Certification: Yes
Reliablesoft’s Keyword Research Training Course will teach you everything you need to know about keyword research, including:
- An introduction to keyword research for beginners
- A detailed explanation of the different types of keywords
- A deep-drive into long-tail keywords
- Step-by-step instructions to perform keyword research
- Keyword research examples
- Competitor’s keyword research
- Keyword research tools
- SEO copywriting tips
- How to use keywords in your content
- Keyword research checklist
Why enroll in this course?
This course suits beginners and people who want to become professional SEO copywriters. It explains in detail all the steps to identify which keywords are important for your business and how to use them in your content.
It’s a complete course covering everything you need to know about keyword research from start to finish. The lessons include real-life examples to help you understand how the theory of doing keyword research can be applied to practice.
You can also get an SEO specialist certification upon completing the course and passing the related SEO exam.
You can register for this course for $149 and get access to 14 more courses covering all aspects of SEO and Digital marketing.
5. Advanced SEO Keyword Research Course by Udemy
- Cost: $69.99
- Duration: 4 hours
- Certification: Yes
The Advanced SEO Keyword Research Course is a 4.5/5 star rating course on Udemy.
Alex Genadinik teaches the course and covers the following topics:
- Using the Google keyword tool
- SEO keyword checklists to follow
- Case studies of keyword research for real companies
- Competitor keyword research tools
- Peek into my brain and see how I evaluate keywords to rank for
- Google Search Console tools to check search performance and crawling & indexing status
- Tools for SEO
Why enroll in this course?
It’s a comprehensive course (4 hours) that includes many examples and case studies, making it easier to understand.
Upon course completion, you get a Keyword Research Certification and support from the instructor.
It’s not a free course, it costs $69.99, but Udemy occasionally offers significant discounts on its courses, and you can get it at an affordable price.
6. Keyword Research Training By Yoast
- Cost: $99
- Duration: 2.5 hours
- Certification: Yes
Yoast is the company behind the most popular WordPress SEO plugin. In addition to SEO tools, they offer online SEO courses on different topics.
Their Keyword Research Training course covers the following areas:
- Get to know your business
- Getting to know your audience
- Finding long-tail keywords
- Determining traffic potential and conversion
- Determining your ranking potential
- Rolling out your keyword strategy
Why enroll in this course?
Yoast is a popular company with several industry-recognized SEO experts. Keyword research is an integral part of their tools, and they can offer advice based on their long experience in the field.
You can buy the course as part of the Yoast SEO premium subscription ($99 per year), which includes the Yoast SEO Premium WordPress plugin and all their SEO related courses.
You can also register with Yoast Academy and get a free lesson. This will help you understand how the course is structured and whether it is a good choice.
The time investment for this course is 2.5 hours.
7. Keyword Research Course By Moz Academy
- Cost: $149
- Duration: 1.2 hours
- Certification: Yes
Moz is one of the leaders in the SEO industry. They offer many SEO tools and training resources.
Their Keyword Research Course is 85 minutes long and covers the following topics:
- How to compare different keywords and find the best one
- How to create large lists of keywords organized by competitive topic area
- How to align keyword research to the sales funnel
- Scaling keyword list development
- How to quickly develop blog topic ideas
- How keyword rank positions relate to site traffic
Why enroll in this course?
This course is part of the Starter Pack (Series) and costs $149. The Starter pack includes two more courses covering SEO and Local SEO Fundamentals.
What is nice about this course is that it explains in detail the concept of semantic topic groups, something vital in modern SEO.
It’s no longer enough to come up with a list of keywords, but you need to group keywords into topics and start thinking about how to implement topic relevancy on your website and not just keyword relevancy.
Compare Keyword Research Courses
The table below compares the cost of the most popular keyword research training programs.
| Course | Cost | Duration | Certificate |
|---|---|---|---|
| Keyword Research Course With Greg Gifford By Semrush | Free | 1 hour | Yes |
| Keyword Research For SEO By Hubspot | Free | 32 minutes | Yes |
| Free Keyword Research Course By Ahrefs | Free | 2 hours | No |
| Keyword Research Course By Reliablesoft | $149 | 2 hours | Yes |
| Advanced SEO Keyword Research Course by Udemy | $69.99 | 4 hours | Yes |
| Keyword Research Training By Yoast | $99 | 2.5 hours | Yes |
| Keyword Research Course By Moz Academy | $149 | 1.2 hours | Yes |
Are Keyword Research Courses Worth It?
Keyword research is not a theoretical concept, but it’s highly practical, and you need to have a point of reference to consult while doing keyword research for your business.
Good courses include the latest techniques, case studies, and real examples, showing you how to use the different keyword research tools to create your golden keyword list.
Who should follow a keyword research course?
Any online business owner wishes to learn how to pick the right keywords for their business. Even if you know keyword research and have gone through the process before, following one of these courses is still beneficial. Industry experts teach all courses, and you’ll definitely come across techniques that you haven’t used before.
Our Course Review Process
We've looked at the learning outcomes of various courses to craft the list of the top keyword research training programs. The ones that made it on our list are high-quality courses delivered by experienced SEO professionals and reputable academies.
The best way to learn keyword research is to use a course as your guide, but practice everything you’ll learn using your website. So, while the course duration maybe 1 hour, the actual time you’ll have to invest in mastering a topic could be much more.
