10 Best Google Tag Manager Training Courses (Free & Paid)

If you’re tired of having to wait on developers to set up your tracking and tag campaigns for you, then a Google Tag Manager course could be the perfect investment.

We’ve reviewed a wide range of training options offered by reputable vendors worldwide to bring you our selection of the best Google Tag Manager courses.

10 Top Google Tag Manager Courses

1. Google Tag Manager Fundamentals

Sidestep the challenges of using and understanding tag management in the Google landscape with a course designed to inform and empower modern marketers. The Google Tag Manager Fundamentals is a self-paced training course delivered by the team at Google.

Who is this for?

Ideal for beginners, this course provides step-by-step guidance on how to use Google Tag Manager for the first time. If you’re already using Google Analytics for your marketing campaigns, or you’re planning on leveraging Google Tag Manager, this is the course for you.

The training experience includes useful guidance for developers, analysts, and advertising professionals.

What you’ll learn?

As one of the most comprehensive and fundamental Google tag manager courses around, this training solution splits into a total of four lessons.

You’ll start with an introduction to GTM, and how to set up a measurement plan for your campaigns. The simple overview of Tag Manager, along with tips on how to implement your own strategy is great for beginners.

As you progress through the course, you’ll learn how to set up GA Property variables, cross-domain tracking campaigns, and Google Analytics tags. Other topics covered include how to:

• Understand and utilize the data layer
• Pass static values into custom dimensions
• Track events with variables
• Set up conversion tracking campaigns
• Design dynamic remarketing strategies

How much does it cost?

The course is completely free, with the opportunity to learn at your own pace. You’ll be able to complete the course in around 4 hours and get a certificate of completion at the end.

2. Google Tag Manager Training Course

An excellent way to learn Google Tag Manager skills from scratch, this course provides an introductory guide for beginners. Through a series of 4 sections of educational insights, you’ll develop a deeper understanding of how GTM works, as well as what it can do for your business. There’s even a certificate of completion available at the end.

Who is this for?

Intended for beginners using GTM for the first time, this course provides a behind-the-scenes overview of Google’s tag management platform. You don’t need any prior knowledge of the Google analytics landscape, but it’s helpful to have some insights into HTML and JavaScript.

Udemy recommends this course for anyone in the world of Digital Analytics, Web Analytics, or Digital Marketing.

What you’ll learn?

The Google Tag Manager training course is an end-to-end overview of everything you need to know about GTM. You’ll start with an overview of what tag manager does and how it can support modern companies invested in digital marketing. There’s also a complete overview of how Google Tag Manager works, with visual guides for navigating the interface.

The course covers steps like installing GTM on your blogs and WordPress sites, as well as insights into how to use the Google Tag Manager admin panel. Other lectures cover topics like:

• How to identify and use trigger types in GTM
• Implementing your Google Analytics Tags
• Tracking external link clicks, button clicks, and downloads
• Capturing JavaScript errors and leveraging the data layer
• Using share containers and custom HTML

How much does it cost?

A single price of $99.99 will give you full lifetime access to this course. There’s also a 30-day money-back guarantee in case you’re unhappy with the training. The course price includes a certificate of completion, which you can access after about 3.5 hours of education.

3. Google Tag Manager Masterclass for Beginners

If you’re reliant on Google analytics and insights for business growth, this Google Tag manager certification will help you to hone your skills. Frequently updated to keep pace with changes to the Google landscape, the training experience is taught by one of the top GTM practitioners in the world. It also comes with a host of resources, like templates and checklists.

Who is this for?

The Google Tag Manager Masterclass is ideal for total beginners or intermediate users of the GTM technology. If you’ve already been working with Google Analytics and want to create more immersive and comprehensive reports with custom data, this is the course for you.

The masterclass can help users take control of their web tracking efforts, without having to wait for developers to install and manage tracking codes. It covers everything you need to know about tracking events, conversions, and sales.

What you’ll learn?

This Google Tag Manager training course helps users to develop their confidence in the Google ecosystem. Through a series of practical lessons which you can utilize on a sandbox website, you’ll learn how to master complex concepts from scratch. There’s even support available from the student community and instructor along the way.

The course starts with a full overview of Google Tag Manager, how to effectively implement analytics and marketing tools, and how to track conversions. You’ll also learn how to:

• Make your tag management GDPR compliant
• Apply GTM best practices to real-life projects with cheat sheets
• Reduce the impact of Intelligent Tracking Prevention
• Test and optimize your GTM setup
• Save time and money on website tracking campaigns

How much does it cost?

The 9-hour course costs a total of $299 for full lifetime access. The pricing includes time-saving checklists, templates, and resources. You’ll also get personalized support from an instructor, custom feedback, and lifetime access to any training updates.

4. Learning Google Tag Manager

Designed to help users get the most out of Google Tag Manager, the “Learning Google Tag Manager” course helps to reduce the dependency marketing teams have on IT and web development departments. With the skills you learn here, you’ll be able to implement, alter, and leverage tracking codes and analytical tools with ease.

Who is this for?

This course helps students in the marketing world to access analytics and insights fast, without waiting on development teams. If you’re already using Google Analytics in your advertising campaigns, or you want to start collecting more meaningful data for client reports, this could be the course for you.

You won’t need any existing knowledge of Google Tag Manager to get started, but it may help to have a basic understanding of JavaScript.

What you’ll learn?

With LinkedIn Learning’s GTM course, you’ll get an easy introduction to the features of Google Tag Manager, including server-side and client-side tags. The lessons provide step-by-step instructions on how to work with accounts and containers effectively, work with control versions and create custom variables. You’ll even learn about the basics of permissions and security in GTM.

Throughout the course of lessons, you’ll gain visual training on topics like creating and installing containers and installing GTM in WordPress. Other topics include:

• Using built-in tags with GTM
• Creating custom variables and dynamic variables
• Creating and understanding triggers
• Importing and exporting configurations
• Using WASP to debug campaigns

How much does it cost?

This course will cost a total of $29 if you’ve already used LinkedIn Learning in the past. If you’re new to the service, there’s the option to leverage courses for free for 1 month. Your free trial should be more than enough to complete this 1.5-hour course.

5. Google Tag Manager Training

Brimming with visual insights and step-by-step instructions, this Google Tag Manager course introduces you to GTM as a fundamental aspect of your digital marketing efforts. Designed for anyone who wants to bring more data into their promotional campaigns, the training experience will ensure you have the confidence you need to track useful insights for your business or clients.

Who is this for?

Great for beginners stepping into GTM for the first time, the Google Tag Manager training course requires no prior knowledge of tag management. This course is intended for digital marketers hoping to increase their value within a team or deliver more competitive services to clients.

If you’re hoping to improve your analytics skills or get more out of the data you’re already working with, this could be the course for you. The lessons even help to reduce the marketing team's reliance on developers for setting up tracking campaigns.

What you’ll learn?

Through an 8-class intensive learning experience, you’ll learn directly from GTM expert, Chris Mercer. The educational experience starts with a full overview of how Google Tag Manager works, and how you can deploy tags, triggers, and variables to customize your insights.

You’ll learn about concepts like cross-domain tracking, and using GTM to send various data sources to Google Analytics. You can even improve your efficiency with automated tracking events. Other topics covered include:

• How to organize and optimize your GTM strategy
• Using GTM workflows and automation
• Tracking engagement with scripts and pixels
• Leveraging the data layer
• Tag sequencing and variable formatting

How much does it cost?

The full 7-hour course costs $1495 in total, for lifetime access to all of the lessons, as well as a host of templates, resources, and checklists you can use in the future. You’ll also get a certification you can add to your resume, as well as access to the “Playbook community” for networking.

6. Google Tag Manager (GTM) Course

A unique virtual classroom experience for marketers and developers, the Google Tag Manager (GTM) course equips you with the skills you need to enhance your tag implementation process. With just one day of training, you’ll get all of the insights you need to quickly deploy tags and tracking strategies for your site.

Who is this for?

This course, currently available online or offline, is intended for web developers and marketers hoping to develop a deeper understanding of the GTM platform. The course provides a deep-dive view into the data layer of Google Tag Manager, and how to improve your analytics deployment.

You won’t need any previous knowledge of Google Tag Manager, as the course even shows you how to set up and configure your strategy from scratch.

What you’ll learn?

With Jellyfish Training, you’ll get step-by-step instructions on how to start your new GTM campaign, and leverage the powerful data layer. The comprehensive course starts with a full introduction to Google Tag Manager, and how it can impact your marketing strategy. There are also steps to follow on migrating and implementing AdWords remarketing tags.

After you’ve learned how to confidently leverage the GTM user interface, you’ll get personalized guidance on configuring tags and events, and even using eCommerce tracking for Google Analytics. Other topics covered include:

• Floodlight integration with GTM and Floodlight approval processes
• How to use custom HTML tags for additional tracking options
• Debugging and managing versions in GTM
• Setting up automated event tracking
• How to navigate the Google Data Layer

How much does it cost?

The one-day course (equivalent to around 8 hours of learning) costs $459 to access via a virtual classroom. You can also access 30% discounts on bundles specializing in Google Analytics reporting, implementation, and configuration.

7. Google Tag Manager Training Course

Learning how to collect and utilize valuable insights from Google Tag Manager can instantly transform the performance of any website. In this Google Tag Manager training course, you’ll learn practical techniques for implementing, testing, and optimizing your tags and triggers. The course also includes a complete overview of Google Analytics 4.

Who is this for?

This course made up of HD video lessons, guided walkthroughs, and demo websites is intended for beginners using GTM for the first time. If you want to prove your skills as a digital marketing expert, the certification of completion will help you to impress potential clients.

Anyone involved with digital marketing strategies and Google Analytics campaigns can benefit from this course. You’ll discover all the techniques required to add tag management to your website, or client sites.

What you’ll learn?

The course provides a guided walkthrough of the Google Tag Manager ecosystem, starting with an introduction to the system and how it works. You’ll discover how to set up and configure your own GTM strategies, with insights from demo websites. You’ll also have revision quizzes to test your knowledge and a private discussion area for networking with students.

After taking this course, you should have a new level of confidence whenever you’re using Google Tag Manager for campaigns. Topics covered include:

• Testing tags and using various GTM environments
• Tracking custom website actions and engagement
• Diagnosing issues with triggers and tags
• Understanding the Google Tag Manager data layer
• Firing additional tags with HTML and Google Ads

How much does it cost?

Students can unlock lifetime access to this course for $225, which includes updates whenever the lessons are adjusted according to new Google releases. The course price also comes with a 30-day risk-free guarantee.

8. Google Tag Manager For Beginners

If you’ve heard of Google Tag Manager before, but haven’t had an opportunity to leverage it for your clients or marketing campaigns, this GTM course can help. The simple training experience is intended for those who want to learn the very basics of Google Tag Manager. It doesn’t include a demo site or overview of the GTM data layer, however.

Who is this for?

If you’re just getting started with GTM, this course offers a great entry-level learning experience. You don’t need any prior GTM knowledge, and you won’t need insights into JavaScript or HTML either. This course is intended for those who simply want to learn how to plan their tracking campaigns, install GTM on their websites, and measure important data.

The course is also available as part of a comprehensive “MeasureMasters” selection of educational resources from the brand.

What you’ll learn?

The Google Tag Manager for Beginners course focuses on building confidence among students in using the basic features of GTM. The learning experience begins with an overview of GTM, to help marketers determine whether the tool is necessary for their needs.

You’ll learn how to make the most of analytics and tracking solutions when building advertising campaigns, as well as how to develop a more advanced GTM strategy. Other topics covered include:

• How to build your own GTM campaigns
• How to plan for successful tracking
• Installing and using your first tags
• Conversion and event tracking

How much does it cost?

The course is free to take with around 7 days’ worth of lessons to browse through. If you want a more comprehensive learning experience, you can sign up for MeasureMasters for an end-to-end analytics training experience with a 30-day money-back guarantee.

9. Advanced GA 4 with Tag Manager

Making the most of tools like GTM means staying up-to-date with all the latest analytics and tracking solutions offered by Google. This Advanced GA 4 course takes a unique approach to teaching students about GTM. It starts with a full insight into Google Analytics 4 for data collection and customization, before covering the best practices you need to use Google Tag Manager.

Who is this for?

If like many marketers, you’re going to be using Google Analytics to learn more about the outcome of your campaigns and improve website results, this is the course for you. Anyone with an interest in analytics, as well as digital marketing freelancers and consultants, can benefit from this course.

You won’t need any prior knowledge of the Google Analytics 4 ecosystem for this course, but it does help to know the basics of JavaScript.

What you’ll learn?

This is a full end-to-end course covering everything users need to know about Google Analytics 4. You’ll learn how to use all of the Analytics features offered by Google, implementing strategies for eCommerce and website growth.

The course includes insights into successful data modeling strategies, how to measure events and parameters, and how to use custom data with JavaScript and GTM. There’s even a live project so you can put your skills to the test. Some of the topics covered include:

• How to set up and implement Google Analytics 4
• Designing a live project with GTM
• Implementing the basics of JavaScript for your campaigns
• How to track events and use enhanced measurements in GA
• Mastering the data layer in Google Tag Manager

How much does it cost?

The course costs $84.99 in total, for full lifetime access to all of the resources, and a Google Tag Manager certification. This course also includes a 30-day money-back guarantee, so you can get a refund if you’re not happy with the training.

10. Google Tag Manager

Covering everything from the fundamentals of Google Tag Manager and how it works to the more advanced strategies you can use with Google Analytics and Facebook Pixel, this is a comprehensive course. If you’re planning on using more data and analytics in your advertising campaigns, the Google Tag Manager training experience will help you put your plan in place.

Who is this for?

Built for beginners and intermediate learners, this Google Tag Manager course doesn’t require any prior knowledge from students. You’ll start with a full introduction to what Google Tag Manager is and how it works, with easy step-by-step walkthroughs.

This course will be perfect for digital marketing professionals, freelancers, and specialists installing analytics into WordPress and similar websites.

What you’ll learn?

The Google Tag Manager training course covers everything you need to know about the GTM ecosystem. You’ll start by learning how to register an account and set up your first container. There’s also a full overview of how to install GTM code and use the tag assistant to create your first tag.

Throughout the course of 24 visual lessons, you’ll discover everything you need to know about building your data-driven campaigns from scratch. Some of the topics covered include:

• Setting up Google Analytics and Facebook Pixel with GTM
• Using triggers and tags for GTM
• Sequencing your tags
• Sending events to Google
• Analytics and creating custom events
• Using built-in and custom variables

How much does it cost?

Access to this course and many others on Skillshare is available for $29 per month. You can access Skillshare Premium for free for up to 7 days if you haven’t used it before, which should be more than enough to complete this course (lasting around 56 minutes).

Are Google Tag Manager Courses Worth It?

During these training experiences, you’ll learn how to become a more valuable member of any marketing team. The right courses will show you how to install and leverage marketing tools focused on crucial digital data without the need for an IT specialist. This could even make your services more appealing if you’re developing a career as a digital marketing freelancer.

With the right Google Tag Manager training experience, you’ll be able to:

• Leverage Google Tag Manager in a range of CMS and eCommerce platforms, creating more powerful reports and insights for your own business or clients.
• Deploy various third-party tracking pixels with Google Tag Manager, to develop deeper insights into your online performance.
• Track conversions and events to make better decisions for boosting ROI in your marketing and promotional campaigns.
• Import and export tags from a Google Tag Manager account, and troubleshoot any problems that might arise without additional support.
• Improve your analytics knowledge for Google Analytics 4 and showcase your skills to potential clients and customers.

Methodology

To help you choose the best Google Tag Manager course we've reviewed the most popular Google tag manager courses available in the market today. The list includes courses delivered by Google and by reputable third-party providers.

If you're new to GTM and Google Analytics, it's better to choose a course that combines both technologies. If you're already familiar with Google Analytics and want to start using Google Tag Manager, the Google official course is a great starting point.

Related Courses and Certifications

To further expand your skills, you can continue your education using these resources:

• Google Analytics Courses - a list of the best courses to become an expert in Google Analytics.
• Google Analytics Certification - a review of the official Google Analytics Certification.
• Data Analytics Certifications - go beyond Google Tag Manager and Analytics and become a data analyst professional.
• Digital Marketing Courses - Learn how to design successful digital marketing campaigns and get certified.