Running successful Meta Ads can be challenging, especially if you are new to Facebook marketing. There are many different elements to set up, and if you don’t structure your campaigns effectively, you’ll likely not see any return on the money you invest in advertising.
This is why many people take an online course to learn proven techniques and best practices for running ads. We've carefully reviewed the most popular Facebook Ads courses to help you find the best one for your needs.
The review was performed by an experienced Facebook Ads expert, and the list includes both free and paid courses.
10 Most Valuable Facebook Ads Courses
- Facebook Ads Course By Reliablesoft
- Advertising With Meta By Coursera
- Facebook Ads & Facebook Marketing Mastery By Udemy
- Advanced Facebook Ads By CXL
- Facebook Marketing Essentials By Open Academy
- Creative Strategy Essentials By Meta Blueprint (Free)
- Meta Ads Manager By Meta Blueprint (Free)
- Facebook Ads And Marketing Course By HubSpot (Free)
- Facebook Unlocked By Neil Patel (Free)
- Facebook Advertising For Beginners By Alison (Free)
1. Facebook Ads Course By Reliablesoft
- Best For: Making money with Facebook Ads
- Cost: $149 (part of a course bundle including 14 courses)
- Duration: Self-paced learning
- Certificate: Digital Marketing Certification
- Instructor(s): Alex Chris (Digital Marketing Manager)
The Facebook Ads Course by Reliablesoft Digital Marketing Academy will teach you step-by-step how to run profitable campaigns on Facebook and Instagram.
As a digital marketing agency, we manage Facebook ad campaigns for various clients in different industries. During the last 2 years, our total ad spending on Facebook was more than $1.5 million, generating more than $8 million in sales.
In this course, you'll learn the exact blueprint we use to get this kind of result repeatedly.
It will teach you how to design and set up your campaigns and the exact high-converting tactics you can use so that you’ll start making money and sales.
The Facebook Course includes 12 lessons covering the following topics:
- How to Make Money With Facebook Ads
- Facebook Pixel Installation
- Custom Conversions
- Custom and Lookalike Audiences
- Facebook Campaign Structure
- Facebook Sales Funnels
- Facebook Acquisition Campaigns
- Facebook Retargeting Campaigns
- Facebook Retention Campaigns
- How to Create a Facebook Campaign
- How to Create an Ad Set
- How to Create Facebook Ads
- Facebook Ads Tips
- Facebook Campaign Optimization
- Facebook Campaign Monitoring
- Campaign Optimization Tips
- How to Lower Your Campaign Costs
- Landing Page Optimization Tips
- Facebook Ads Checklist
- Running Campaigns on Instagram
The learning format is both video and text, with tutorials, screenshots, checklists, and step-by-step instructions.
The course is suitable for both beginners to Facebook Ads and those who tried Facebook ads but never managed to run profitable campaigns.
Enrolling in the course gives you access to the Digital Marketing Full Course Bundle, which includes 14 courses. The bundle offers two certifications: an SEO certification and a Digital Marketing certification.
Reliablesoft Academy courses are trusted by more than 9200 students and are rated with 5 stars in course evaluation.
2. Advertising With Meta By Coursera
- Best For: Getting a Facebook certification from Meta.
- Cost: $49 /mo
- Duration: 13 hours for the course, 7 months for the certificate
- Certificate: Meta Social Media Professional Certificate
- Instructor(s): Daniel Kob
Advertising with Meta is a great Facebook course for beginners who want to learn how Facebook advertising works and receive a certificate from Meta to showcase their knowledge and skills.
The course includes 5 modules and takes around 17 hours to complete.
The lessons provide an overview of using the Meta Ads Manager to create and run Facebook Ads campaigns.
The course is part of the Meta Social Media Marketing Professional Certificate, which includes six more courses:
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Meta
- Measure and Optimize Social Media Marketing Campaigns
- Meta Social Media Marketing Capstone
The courses contain a mix of videos, readings, hands-on projects, graded quizzes, and assignments. The program is self-paced, so you can set your deadlines to move through the material at your convenience.
Here are some of the things you will learn upon completing all courses that are part of the Meta certification:
- How to create a Facebook business page and Instagram account
- How to create a content calendar for your social media presence
- How to manage social media content using a data-driven approach
- How to craft effective visuals for Facebook ads
- How to set a budget, placement, and schedule for ads
- The best ways to analyze dashboards to evaluate the success of campaigns
At the end of the course, you’ll receive a shareable certificate to add to your LinkedIn profile or link to your resume.
You can start the course with a 7-day free trial. After that, maintaining access to the course material costs $49 per month.
So, while the program is self-paced, the faster you move through the course material, the less you'll pay. Coursera estimates it will take 7 months to complete all the courses if you spend 2 hours studying weekly.
If you increase your pace to 6 hours a week (like we did during the review), you could finish the course in a little over 2 months for a total cost of $98 (instead of $343).
You can read our Meta Social Media Marketing Certificate Review for more details.
3. Facebook Ads & Facebook Marketing Mastery By Udemy
- Best For: Learning basic and advanced Facebook Ads concepts.
- Cost: $19.99
- Duration: 12 hours
- Certificate: Yes
- Instructor(s): Course Envy
The Facebook Ads & Facebook Marketing Mastery course is delivered by Course Envy via Udemy.
The course is divided into the following 12 sections:
- Intro to Facebook Marketing
- Facebook Page
- Facebook Ads
- Facebook Pixel and Audiences
- Types of Facebook Ads
- Facebook Engagement
- Facebook Reporting, Insights, and Optimization
- Social Media Marketing
- Common Facebook FAQs
- Business Manager
- Facebook Shops
There are 76 lectures comprising 12 hours of on-demand videos, 33 articles, and 35 downloadable resources.
Here are some of the useful Facebook marketing skills you can learn from the course:
- How to connect with new audiences
- How to lower your Facebook ad costs
- How to implement advanced tracking strategies
- How to average $0.01 per engagement
- How to use the advanced features in Business Manager
The course is self-paced, so you can complete it on your own schedule. You also have lifetime access to the material, which can prove useful as Udemy courses often update their material over time to stay relevant to current developments.
After you work through all the lessons, you will receive a certificate to validate your course completion.
The base price for the course is $84.99. Udemy runs frequent promotions, so if you wait for the right time to enroll, you could get the course for $19.99 (or lower). The course has a 30-day money-back guarantee if you are dissatisfied with your purchase.
4. Advanced Facebook Ads By CXL
- Best For: Learning advanced Facebook Ad tactics
- Cost: $289 / mo
- Duration: 5 hours, 50 min
- Certificate: Yes
- Instructors(s): Curt Maly
The Advanced Facebook Ads Course by CXL delivers exactly what the title promises. It's a comprehensive course covering advanced strategies for those who want to take their Facebook campaigns to the next level.
It's not a course for beginners but for marketers who are already familiar with the basics and need ideas and techniques for getting better results from their ads.
The course is taught by Curt Maly, an award-winning expert in Facebook Ads, and includes 23 lessons covering topics such as advanced targeting, ad creatives, tracking methods, and campaign optimization.
The course duration is 5.5 hours and comes with a certificate of completion.
With your registration, you also gain access to all CXL courses and certifications. CXL offers a 7-day money-back guarantee if you're not happy with the course material.
5. Facebook Marketing Essentials By Open Academy
- Best For: Building basic skills
- Cost: $119
- Duration: Self-paced learning
- Certificate: Yes
- Instructors(s): Latasha James
The Facebook Marketing Essentials course by Open Academy is another training option for those who want to learn how Facebook Ads work.
The course includes 5 modules covering launching and optimizing your first Facebook Ads campaign.
- Making The Most Out Of Your Facebook Page
- Building A Successful Content Strategy
- Mobilizing Facebook Groups
- Facebook Ads Optimized
- All-important Analytics
It's a video course taught by an experienced Facebook Ads professional.
To complete the course and get your certification, you'll have to pass the exams at the end of each course module with a 55% or higher mark.
6. Creative Strategy Essentials By Meta Blueprint
- Best For: Creative Agency Teams
- Cost: Free
- Duration: 3 hours
- Certificate: No
- Instructors(s): Meta trainers
Creative Strategy Essentials is a collection of free courses by Meta Blueprint.
The collection is broken down into 4 sections, and it's targeted for beginners and intermediate learners to Facebook advertising.
- Advertise on Mobile Platforms
- Build an Audience and Reach More Customers
- Assess and Measure
- Understand Ad Policies
The total time to complete all lessons is 3 hours.
The course is great for those who want to learn the fundamentals of Facebook Ads. You'll learn about ad placements, formats, policies, and how to create Facebook ads that align with your business goals.
The lessons are short, less than 30 minutes each, and the learning format is text with nice animations. It's not a video course but more like a tutorial with steps and real examples explaining each concept.
At the end of each lesson, there is a knowledge check section with multiple-choice questions.
Overall, it's a pleasant course that provides a nice introduction to what you can do with Facebook Ads.
7. Meta Ads Manager By Meta Blueprint
- Best For: Those looking for an introduction to Meta Ads Manager
- Cost: Free
- Duration: 20 minutes
- Certificate: No
- Instructors(s): Meta trainers
The Meta Ads Manager is a short course on using the Meta Ads Manager tool. It includes two lessons, each 10 minutes long.
- Ad creation process - provides step-by-step examples of creating Facebook campaigns, adsets, and ads.
- Meta Ads reporting - Teaches you how to use Ads Manager reports to evaluate your campaign performance.
To access the course, you must log in with your Facebook account.
Meta Blueprint offers several free short courses on Facebook Marketing and Advertising topics.
8. Facebook Ads and Marketing Course By HubSpot
- Best For: Beginners to Facebook Marketing
- Cost: Free
- Duration: 1 hour and 40 min
- Certificate: No
- Instructors(s): Meta trainers
The Facebook Ads Marketing Course from HubSpot is an easy-to-follow training course for beginners.
The course is broken into five lessons:
- Introduction to the Facebook Marketing Course
- How to Develop an Effective Facebook Marketing Strategy
- Creating and Managing Your Facebook Content
- How to Grow Your Facebook Organic Reach
- How to Craft a Winning Facebook Ads Strategy
Each lesson contains videos with an instructor talking through the material.
Some of the topics the course will cover include:
- How to avoid common Facebook advertising mistakes
- Which ads should you create first
- Measuring the success of your Facebook content with page insights
- Increasing your reach on Facebook with engaging content
- Understanding the Facebook algorithm.
At the end of each lesson, you can use a quick five-question quiz to assess your understanding of the material.
To access the course, you must create a free HubSpot account. Although the course doesn’t provide a certificate, it is still helpful for beginners looking to learn the basics of Facebook marketing.
9. Facebook Unlocked By Neil Patel
- Best For: People who know nothing about Facebook Marketing
- Cost: Free
- Duration: 2 hours
- Certificate: No
- Instructors(s): Neil Patel
Facebook Unlocked is a Facebook training course presented by Neil Patel, an experienced digital marketer.
The content is divided into two modules containing the following lessons:
- Setting up your business with Facebook
- Content types and strategies
- Organic posts
- Paid media
- Growing your brand
Each lesson contains a video with Neil walking through the material. There are also several downloadable resources you can use to improve your Facebook marketing efforts.
- A taskmaster worksheet detailing all the processes needed to optimize your Facebook marketing
- An organic reach guide breaking down the steps needed to reach a larger audience with your organic posts
- An ad budget guide
- An advertising checklist to help you ensure that all your campaigns are structured properly
Although the course does not provide a certificate upon completion, it is still worth considering if you want to learn more about Facebook marketing.
Plus, the downloadable resources (particularly the taskmaster worksheet) are a great set of tools that can serve as detailed templates for managing your marketing efforts more easily.
10. Facebook Advertising For Beginners By Alison
- Best For: Beginners to Facebook Advertising
- Cost: Free
- Duration: 3 hours
- Certificate: Yes
- Instructors(s): Theo McArthur
Alison’s Facebook Advertising for Beginners course is designed for digital marketers without prior Facebook advertising experience.
During the course, you’ll learn the basics of Facebook Ads, including how to set up a Facebook Business Page and get your advertising campaigns up and running correctly.
The material is divided into nine modules:
- Course Introduction
- Important Information About Facebook Advertising
- Getting Ready to Run Facebook Ad Campaigns
- Custom Conversions
- Landing Page Compliance
- Types of Facebook Ads
- Defining Your Audience
- Set up a Campaign and Launch Ads
- Course Assessment
The lessons are presented in video format, and there are about 3 hours of content for you to review.
The course is self-paced, and you can set study reminders on the course dashboard to have Alison send you an email reminding you to study.
When you get through all the material, you must pass the final assessment (Module 9) to get certified.
The course is free to take, but there are ads between lessons.
Compare Free And Paid Facebook Ads Courses
The table below compares the training courses presented in this guide. They are grouped into free and paid to make choosing the most suitable for your needs easier.
Free Facebook Ads Courses
| Course | Cost | Duration | Certification |
|---|---|---|---|
| Creative Strategy Essentials By Meta Blueprint | Free | 3 hours | No |
| Meta Ads Manager By Meta Blueprint | Free | 20 minutes | No |
| Facebook Ads And Marketing Course By HubSpot | Free | 1.4 hours | No |
| Facebook Unlocked By Neil Patel | Free | 2 hours | No |
| Facebook Ads For Beginners By Alison | Free | 3 hours | Yes |
Paid Facebook Ads Courses
| Course | Cost | Duration | Certification |
|---|---|---|---|
| Facebook Ads Course By Reliablesoft | $149 | Self-Paced | Yes |
| Advertising With Meta By Coursera | $49 /mo | 13 hours | Yes |
| Facebook Ads & Facebook Marketing Mastery By Udemy | $19.99 | 12 hours | Yes |
| Advanced Facebook Ads By CXL | $289 / mo | 5.5 hours | Yes |
| Facebook Marketing Essentials By Open Academy | $119 | Self-Paced | Yes |
Who Should Follow a Facebook Ads Course?
When you complete a Facebook advertising training course, you can avoid the common reasons businesses fail with Facebook ads by learning the ins and outs of the platform and how to run effective advertising campaigns.
Those who can benefit significantly from a Meta marketing course include:
- Small business owners
- Social media managers
- Individuals looking for a career in digital marketing
- Employees at a digital marketing agency who want to upsell their skills
- Bloggers and Influencers
Beyond improving your skills, many training courses award a certification upon completion, which can be valuable when applying for jobs.
Is a Facebook Ads Certification Worth it?
If you want to advance your career in digital marketing, a Facebook Ads Certification can be extremely valuable.
When you get certified in Facebook marketing, you validate your competency in using the platform and your ability to apply best practices to real-life scenarios.
This can help you stand out when looking for a related position. Facebook certifications can also help marketing agencies win potential clients, as they can prove that their employees are experts at Meta Ads.
Facebook is constantly changing or adding new features, and by taking the time to become certified, you will ensure that you are up to date on the latest best practices.
Our Course Review Process
To help you find the best course, we’ve reviewed courses from the most popular online training providers. All courses were selected based on the quality of the lessons, learning outcomes, user reviews, and cost.
We also considered factors like instructor expertise, course format, and the availability of resources such as quizzes, exams, and downloadable material.
Related Courses and Certifications
The insights provided through these courses should give you the resources to become a Facebook ads expert. If you want to learn how to use all social media networks, check out our list of the best social media marketing courses.
To expand your skills beyond social media marketing and Facebook, you can consider taking a digital marketing course and obtaining a digital marketing certification.
