Email marketing is one of the most effective sales channels. It lets you connect with and nurture your audience, turning them into customers.
To succeed with email marketing, you need to build a strong foundation of knowledge and skills. This is where the right email marketing courses come in.
Whether you’re a complete beginner or looking to enhance your skills, taking a course can teach you how to write engaging emails, grow your subscriber list, and optimize your campaigns for better results.
We did our research, and in this post, you’ll find the best free and paid courses on email marketing.
Free Email Marketing Courses
- Email Marketing Certification Course By Hubspot
- Connect Through Email By Google Skillshop
- Email Marketing Masterclass For Beginners By Wishpond
- Advanced Email Training By Simplilearn
1. Email Marketing Certification Course By Hubspot
- Best For: Best free course for beginners.
- Cost: Free
- Duration: 3 hours 50 min
- Certificate: Yes, with Exam
- Instructor(s): Christine Lee, Christina Garnett
The Email Marketing Certification Course by HubSpot is one of the best free courses for learning the fundamentals of email marketing. It's best suited for small business owners who want to utilize the power of email to engage with their target audience.
This course has 12 lessons, 31 videos, 9 quizzes, and just over 3 hours of content. It’s a great way to get an email marketing certification from a reliable source.
Why enroll in this course?
In this course, you will learn email marketing strategies to help you grow your business. It teaches the fundamentals of email marketing, making it a good fit for you if you’re a beginner.
The lessons in this online course are:
- Understanding Email Marketing
- Creating a Contact Management and Segmentation Strategy
- Sending the Right Email
- Creating a High-Performing Email
- Understanding Email Deliverability
- Outlining the Design of Your Marketing Emails
- Analyzing Your Marketing Emails
- Testing Your Marketing Emails
- Developing Relationships With Lead Nurturing
After completing the course and passing the exam, you can download a printable copy of your certification, embed the certification badge onto your website, or add it to your LinkedIn or Upwork profile.
This makes it an excellent course for digital marketing professionals who want to expand their skill set to include email marketing.
2. Connect Through Email By Google Skillshop
- Best For: Getting a quick introduction to email marketing.
- Cost: Free
- Duration: 30 min
- Certificate: No
- Instructor: Google Skillshop
Connect Through Email is a short course delivered by Google Skillshop. Although it is one section in a larger course, it deserves a space on this list because it still provides 30 minutes of concise and valuable email marketing tips.
Why enroll in this course?
As part of the ‘Promote a Business with Online Advertising’ course, you will not only have access to this email marketing basics section but also to the rest of the course, which has 3 hours of content, including topics like display advertising, advertising on other websites, Google ads, and more.
The modules included in the Email Marketing Basics section are:
- Email Marketing Basics
- Email Marketing Options
- Crafting Great Marketing Emails
- Managing Successful Email Campaigns
- Measuring Success in Email Marketing
Registering for Google Skillshop courses is as easy as logging into your Google account. This course is easy to navigate, with each module consisting of one short video (along with the transcript if you would instead read) and a “Check Your Knowledge” question.
There is no certification for this course, but there is a quiz at the end to ensure you retain the information and are ready to implement your new skillset.
3. Email Marketing Masterclass For Beginners By Wishpond
- Best For: Learning the fundamentals of email marketing.
- Cost: Free
- Duration: 30 min
- Certificate: No
- Instructor: Victoria Taylor
Email Marketing Masterclass for beginners is another free option to learn email marketing from a trusted source. Wishpond is a digital marketing platform that focuses on email marketing. As part of its effort to educate its users, it offers several free courses.
Why enroll in this course?
This email marketing masterclass is a short 30-minute course taught by a Wishpond digital marketing expert. It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.
The course covers the following topics:
- Email Campaigns
- Common Email Marketing Mistakes
- How to Create an Email Marketing Funnel
- Growing Your Email List
- A/B Testing Your Campaigns
Enrolling in this masterclass is as simple as creating a Wishpond account. The platform offers many other courses and access to user guides like “How to Create a Landing Page” or “Marketing Automation.”
This course is for you if you want to learn more about growing your business using email marketing on a budget.
4. Advanced Email Training By Simplilearn
- Best For: Getting a holistic view of email marketing.
- Cost: Free
- Duration: 5 hours
- Certificate: Yes
- Instructor: Matt Bailey
The Advanced Email Marketing Course will help you learn tools and strategies for reaching your target audience through email. It is delivered by Matt Baily, an experienced digital marketing professional, through Simplilearn.
Why enroll in this course?
While it's a free course, it covers basic and advanced email marketing concepts. It has robust content, actionable steps, project assignments, exams, and certification, and it is worth exploring to see if it’s right for you.
The lessons in this course include:
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing Pages
- Create an Email Campaign Checklist
- GDPR for Digital Marketers
This course is ideal for you if you already know what email marketing is but are looking for advanced strategies to implement in your business.
To achieve the certification for this course, you must complete 85% of the course, complete a simulation test with a passing score of 60%, and complete 3 projects.
Paid Email Marketing Courses
- Email Marketing Course By Reliablesoft
- Think Outside The Inbox: Email Marketing By Coursera
- The Complete Mailchimp Email Marketing Course By Udemy
- Email Marketing Essentials By SkillShare
- Email Marketing Fundamentals By CXL
- Email Marketing Course By Udacity
1. Email Marketing Course By Reliablesoft
- Best For: Best actionable course based on real industry experience.
- Cost: $149 (offered as part of a bundle that includes 14 courses)
- Duration: 3 hours
- Certificate: Yes
- Instructor: Alex Chris (Digital Marketing Professional)
We added the Reliablesoft email marketing course as the first program on the paid list because it is an actionable course for beginners in email marketing.
The course starts from the beginning, explaining email marketing, why it’s an important digital marketing channel, and how to get started with the most critical email marketing tasks.
By the end of this course, you’ll know:
- How to create an email list
- Proven techniques you can use to grow your email list fast
- Tips to increase engagement with your emails
- How to get started with email marketing automation
- Cost-effective email marketing tools you can use
- How to reduce your costs as your list gets bigger
Why enroll in this course?
You should enroll in this course if you want to learn how to increase sales and conversions by engaging with your audience through email.
You should also consider this course if you want actionable tips and advice on performing the most critical email marketing tasks, such as building an email list, increasing your email open rate, and automating email.
This course is part of the Digital Marketing Course Bundle, which includes 14 courses covering all areas of Digital Marketing. It will allow you to learn how email marketing can work in conjunction with other channels as part of a unified digital marketing strategy.
Upon completing the course bundle, you’ll get a digital marketing certification to add your profile and CV.
You can register for this course risk-free, with a 60-day unconditional money-back guarantee.
2. Think Outside The Inbox: Email Marketing By Coursera
- Best For: Building email marketing skills to get an entry-level job
- Cost: $49 / mo (with Coursera Plus Subscription)
- Duration: 25 hours
- Certificate: Yes, with Exam
- Instructor: Google
The Think Outside the Inbox: Email Marketing Course by Google is part of the Google Digital Marketing & eCommerce professional certificate.
The lessons cover the most important email marketing concepts and can help you build the job-ready skills needed to work as an email marketing specialist. You’ll learn how to select an email marketing platform and how to design, execute, and monitor email marketing campaigns.
Why enroll in this course?
Google employees teach the course, and it is highly actionable. The total time to complete all lessons is around 25 hours. Here is a breakdown of the topics:
- Introduction to think outside the inbox: email marketing
- Types of email marketing
- Useful tools for email marketing
- Collect and analyze email campaign data
- Run your own email marketing campaign
Overall, this is a great course on email marketing, and it is highly recommended that you follow all the courses in the Google Digital Marketing Certification.
3. The Complete Mailchimp Email Marketing Course By Udemy
- Best For: Learning how to use Mailchimp
- Cost: $69.99
- Duration: 4.5 hours
- Certificate: Yes
- Instructor: Course Envy
The Complete Mailchimp Email Marketing Course, delivered by Udemy, is the best course for learning how to use Mailchimp for email marketing.
Mailchimp is one of the most popular email marketing platforms. It’s easy to use and gets the job done if you are just getting started with building your email list.
Why enroll in this course?
If you’re starting your business with email marketing and have decided to use Mailchimp as your platform, this is the right course for you.
There are 4.5 hours of video content in this course and modules that include topics like:
- Email Marketing Introduction & Basics
- Mailchimp Setup, Management, & Audience Organization
- Tutorials on Mailchimp Features
- Mailchimp Integrations
- Best Subject Lines
- Email Marketing Analytics
- Resources, Updates, FAQs, & Bonus Material
Because this course isn't a general email marketing course but does a deep dive into a specific platform, the $69.99 price tag is justified.
One of Udemy's best features is its 30-day money-back guarantee. This means that if the course is not what you were expecting or you’re not satisfied with it, you can get a refund.
At the end of the course, you'll also receive a certificate of completion.
4. Email Marketing Essentials By SkillShare
- Best For: Writing great emails
- Cost: Free for 7 days, then $19/month.
- Duration: 30 min
- Certificate: No
- Instructor: Kate Kiefer Lee
The SkillShare Email Marketing Essentials course focuses on an important aspect of email marketing: writing effective emails.
Why enroll in this course?
If you already have a growing email list and are wondering what kind of emails to send, this course is a great way to learn how to write impactful emails.
Here are the modules that are included in this course:
- Introduction
- Your Product
- Core Principles
- Voice and Tone
- Written Elements of Email
- What to Write
- Core Types of Emails
- Editing Tips
- Final Thoughts
This course is only 30 minutes long, so it’s a good addition to other courses you may have already taken.
5. Email Marketing Fundamentals By CXL 
- Best For: Learning email marketing best practices
- Cost: $299 / mo (you get access to all CXL courses)
- Duration: 4 hours
- Certificate: Yes
- Instructor: Jessica Best
The Email Marketing: Master the Fundamentals is a premium course by CXL with an Email Marketing Certification.
The course includes 4 lessons, and the total duration is 4 hours. The course instructor, Jessica Best, is an experienced marketer and trainer.
Why enroll in this course?
This course will teach you how to grow an email list, improve the ROI from email marketing, and avoid common errors that email marketers make.
- Email Marketing Basics: The Good, the Bad & the WOW!
- How to Optimize Your Email Marketing List Growth
- Optimizing Email Marketing Copy & Design
- Using Data to Drive Email Marketing Relevance and Results
It's a beginner-friendly course suitable for marketers who want to get into email marketing using proven techniques and practices.
To get your email marketing certification, you must finish all lessons, complete assignments, and pass a final exam.
6. Email Marketing Course By Udacity
- Best For: Using email marketing for business purposes
- Cost: $249 / mo
- Duration: 2 Weeks
- Certificate: Yes
- Instructors: Jen Crompton, Anke Audenaert
Udacity's Email Marketing Online Training Course will teach you how to market your business with email marketing.
The course includes 7 lessons, a final project, and advice on starting an email marketing career.
Why enroll in this course?
In the lessons, you'll learn all the steps you need to take to create an email marketing strategy for your business. You'll learn how to create and grow an email list, structure campaigns, and measure the results from email marketing.
It covers the following topics:
- Introduction to Email Marketing
- Email List Generation
- Create an Effective Email Campaign
- Create an Email Plan
- Measure Results
- Market with Email
- Jobs in Email Marketing
The cost is $249 monthly, and with your subscription, you get access to all Udacity courses. The total time investment for this training program is 4 hours.
Compare The Best Email Marketing Courses
The table below compares the most popular free and paid email marketing courses and certifications.
| Course | Cost |
|---|---|
| Email Marketing Certification Course By Hubspot | Free |
| Connect Through Email By Google Skillshop | Free |
| Email Marketing Masterclass For Beginners By Wishpond | Free |
| Advanced Email Training By Simplilearn | Free |
| Email Marketing Course By Reliablesoft | $149 |
| Think Outside The Inbox: Email Marketing By Coursera | $49 /mo |
| The Complete Mailchimp Email Marketing Course By Udemy | $69.99 |
| Email Marketing Essentials By SkillShare | $19 / mo |
| Email Marketing Fundamentals By CXL | $299 /mo |
| Email Marketing Course By Udacity | $249/mo |
Who Should Follow an Email Marketing Course?
In a digital world that emphasizes social media as a core strategy, it’s essential to remember that email marketing is just as important. While a platform like social media has uncontrollable aspects, like algorithms, your email marketing platform gives you more ownership and control of its deliverability.
If you are a digital marketing professional, knowing the best practices for email marketing is crucial in helping your clients plan their strategies.
Completing one or more of these courses is also essential if you are a business owner looking to begin building your email list of prospective clients and customers.
Is an Email Marketing Certification Worth It?
Getting an email marketing certification is worth the time and effort. There are a few reasons why you should choose this path.
For starters, it adds credibility, teaches you practical skills, and keeps you updated on industry trends. It can also open doors to networking and career opportunities.
Email marketing training courses presented in this list are actionable and can help you implement the different strategies in your business. You will learn how to use email marketing as a sales channel that affects your business's bottom line.
If you’re a marketer, obtaining a certification shows potential employers or clients that you are dedicated, knowledgeable, and qualified.
Our Course Review Process
When we research and compile a list of online courses, we look for ones provided by reputable and credible companies. We also find ones that are diverse in content so that there is an option for all levels. We look for courses that provide actionable steps that are easy to implement.
We also know the value of certification, so most email marketing courses, whether paid or free, offer certification upon completion.
