We did our research and created a list of the top digital marketing blogs to follow to get your dose of digital marketing news, read marketing-related articles and guides, and stay informed about what is happening in the industry.
For each of the blogs listed below (in random order), you can find an estimate of their monthly search traffic. The traffic estimates were extracted using Semrush in November 2023.
The 21 Best Digital Marketing Blogs
- Reliablesoft Digital Marketing Blog
- Search Engine Land
- Search Engine Roundtable
- Neil Patel Blog
- Content Marketing Institute
- Social Media Examiner
- Search Engine Journal
- SEMRush Blog
- Hubspot Blog
- Digital Marketing Institute
- Think With Google
- Google Keyword Blog
- Yoast Blog
- Moz Blog
- Ahrefs Blog
- Omniconvert Blog
- Smart Passive Income
- Coschedule Blog
- Foundr Blog
- Digital Marketer Blog
- Google Search Central Blog
1. Reliablesoft Digital Marketing Blog
First on the list is the Reliablesoft Digital Marketing Blog (that’s us). It’s not the most popular blog in terms of traffic, but its organic reach is growing steadily in the last couple of years.
On the reliablesoft blog, you’ll find content (articles, how-to guides, tutorials) covering all major digital marketing channels including:
- SEO
- Content Marketing
- Social Media Marketing
- Adsense
- PPC
New content is published weekly, and we make sure that our existing content is updated regularly to stay relevant with the latest changes in the industry.
The best way to follow our updates is to register for our newsletter.
Besides getting notified of new posts, you’ll also enter our ‘Resources’ portal, and download many free resources and ebooks.
- Estimated Monthly Traffic (Domain): 109K
2. Search Engine Land
Founded by industry veterans Danny Sullivan and Chris Sherman, Search Engine Land was one of the first sites to report updates in the industry even before ‘digital marketing’ was a concept.
Despite their name, the site reports on everything related to online marketing, from SEO to SEM, Google, Bing, Facebook, and other social media networks.
It’s one of the sites I visit regularly to read the daily digital marketing news.
- Estimated Monthly Traffic (Domain): 736K
3. Search Engine Roundtable
This is my favorite website and referenced it a number of times in my blogs and courses. Barry Schwartz is doing a fantastic job informing us of important announcements or updates happening in SEO and Google.
His blogs are specific and to the point without the extra (and sometimes unnecessary fluff). I highly recommend following the Search Engine Roundtable and adding it to your daily list of websites. If something important is happening that may affect your work as a webmaster, you’ll definitely know about it.
- Estimated Monthly Traffic (Domain): 99.3K
4. Neil Patel Blog
Neil Patel is a well-known marketer and his blog could not be missing from the ‘best digital marketing blogs’ list.
Neil does an incredible job with digital marketing. He teaches digital marketing through his blog and demonstrates how to use various techniques to build your blog’s traffic, YouTube channel following, and, in general, an online brand.
I’ve been following Neil for years and in case you’re not aware of this blog yet, it definitely worth visiting, there is a lot to learn for beginners and even the more experienced marketers.
- Estimated Monthly Traffic (Domain): 349K
5. Content Marketing Institute
If you want to learn everything there is to know about content marketing, then reading the Content Marketing Institute blog is your best bet. The site has hundreds of articles related to content marketing and digital marketing topics.
It is updated daily and is one of the authoritative sources for content marketing. It’s no surprise that their most popular post is a simple answer to a common question many beginners have, what content marketing is.
- Estimated Monthly Traffic (Domain): 62.8K
6. Social Media Examiner
One of the authoritative blogs on social media marketing-related topics is Social Media Examiner. The blog combines content from its authors and carefully selected digital marketing experts.
All their blogs are highly actionable and while their main area of expertise is social media networks, you can also find content related to other digital marketing channels.
The blog is updated several times a week with new content, but you can also find complete guides, reports, and studies for all major social networks.
- Estimated Monthly Traffic (Domain): 104K
7. Search Engine Journal
Started as a competitor of Search Engine Land, Search Engine Journal is now one of the most complete digital marketing portals. They publish several daily articles covering a wide range of topics such as SEO news, PPC news, and Google news.
Besides ‘news-related topics, ’ they also publish how-to guides, tips, and actionable articles. It’s a great website to follow daily, and it’s not surprising that they get close to 2M visits per month from Google searches alone.
The only downside is the excessive use of ads and popups that sometimes are distracting to the user. If they choose to go with less aggressive advertising, I’m sure that their traffic and follower base will increase even more.
- Estimated Monthly Traffic (Domain): 1.5M
8. SEMRush Blog
SEMRush is my preferred digital marketing platform. I’ve explained why here and here.
Besides being a digital tool, SEMRush has a digital marketing blog as well. Through their blog, they publish guides related to the use of their tools but they also publish articles of general interest.
The blog is updated with new blogs on a day-by-day basis and their content has all the characteristics of what is known as high-quality content.
- Estimated Monthly Traffic (Domain): 1.1M
9. Hubspot Blog
Hubspot is the most popular digital marketing blog ranked by estimated monthly search traffic. With more than 13M monthly visits from Google searches, Hubspot dominates the online marketing industry.
As expected, in their blog you’ll find thousands of articles covering topics that are directly and indirectly related to marketing on the web. They have guides, how-to articles, presentations, templates, and other content types to help you build your skills on a variety of topics.
It is a surprise though that their most popular blog post is about ‘Famous Quotes’ and not something that is related to Internet Marketing.
- Estimated Monthly Traffic (Domain): 13.9M
10. Digital Marketing Institute
An informative website that all digital marketing professionals should follow is the Digital Marketing Institute blog.
As you might have expected, in their blog, they publish content related to digital marketers. They have articles to help you get into digital marketing, articles for beginners, and articles for improving your digital marketing skills.
It’s a good blog to follow, as reflected in the monthly traffic.
- Estimated Monthly Traffic (Domain): 124K
11. Think With Google
Think With Google is a blog created by Google employees. If you want to get updates on Google products, learn how Google is using digital marketing, and read case studies published by the various Google teams, then you should follow the Think With Google blog.
I found this blog a very useful source for looking for case studies and research data to reference in my blogs. New content is published daily, and it’s one of the blogs to add to your watch list.
- Estimated Monthly Traffic (Domain): 460K
12. Google Keyword Blog
The Google Keyword Blog is Google’s own blog. It’s not a pure digital marketing blog, but it was included in the list because it is used as one of the mediums Google is using to communicate changes made to Google search and other Google products.
These changes can indirectly affect your digital marketing efforts, so it is highly recommended to follow Google’s blog and get notified of the updates.
- Estimated Monthly Traffic: 17.4M
13. Yoast Blog
Almost all marketers know Yoast because of Yoast SEO, one of the most popular SEO Plugins. Well, in addition to their plugins, Yoast maintains an active SEO blog and from their monthly traffic, a popular one.
While the primary focus is SEO, they regularly publish content related to other Internet marketing channels and that’s why it’s included in the list.
I follow their blog and subscribe to their newsletter because their content is good and to the point. They give you the information you need to know without filling a page with unnecessary information to reach a word count.
- Estimated Monthly Traffic (Domain): 274K
14. Moz Blog
If you search Google for SEO, you’ll find Moz's blog at the top of the results. Their beginners to SEO article is their most popular blog post and generates a large portion of their monthly search traffic.
Moz (previously SEOMoz) is one of the oldest and most respected blogs in the industry. All posts published on their blog have something to say and unlike other marketing blogs, they don’t publish any type of content but only helpful content with a purpose.
- Estimated Monthly Traffic (Domain): 28.4K
15. Ahrefs Blog
Another blog supported by the team behind a popular SEO tool is Ahrefs Blog. Ahrefs is a great tool and a direct competitor to SEMRush. In their blog, they publish articles and step-by-step guides on how to perform various SEO tasks or take advantage of different marketing techniques.
It’s always a pleasure to read content from the Ahrefs team and a highly recommended blog to follow.
- Estimated Monthly Traffic (Domain): 474K
16. Omniconvert Blog
Omniconvert is not one of the most visited blogs, but they have great content, and soon enough, their traffic will grow even more.
Their main focus is conversion rate optimization and eCommerce, but through their guest authors, they provide content for other digital marketing disciples as well.
- Estimated Monthly Traffic (Domain): 36.4K
17. Smart Passive Income
One of the smartest people I follow online is Patt Flynn, the founder of the Smart Passive Income blog.
Patt has a great Podcast show and YouTube channel and gives less attention to written content and blogs. That’s why his monthly blog traffic does not reflect the success he has on the other channels.
Long story short, if you want to learn digital marketing and in particular affiliate marketing, Patt is the person to follow.
- Estimated Monthly Traffic (Domain): 34.3K
18. Coschedule Blog
CoSchedule’s marketing blog is one of the top marketing blogs to follow. Their monthly traffic has passed half a million monthly visits and this is mainly due to their blog content.
CoSchedule’s approach is publishing detailed blog posts based on research data, something that makes their content useful and unique. Their main focus is analytics, email marketing, content marketing, and social media marketing.
- Estimated Monthly Traffic (Domain): 53K
19. Foundr Blog
Founder Magazine was founded in 2013 and after making a series of interviews with Word class entrepreneurs like Richard Branson, their traffic and reputation took off.
In the Founder blog, you’ll find a plethora of articles related to growth hacking marketing. Most of the articles are written by established business owners and are based on their experience building different types of online businesses.
- Estimated Monthly Traffic (Domain): 47.8K
20. Digital Marketer Blog
Digital Marketer is a blog about, you guessed it correctly, digital marketing! One of their most useful posts is their ultimate guide to Digital Marketing. Besides that, they also have content on how to take advantage of all marketing channels to increase your traffic and Internet exposure.
Their blog is updated several times per month with new blog posts and you can also follow their weekly digital marketing podcast.
- Estimated Monthly Traffic (Domain): 34.4K
21. Google Search Central Blog
Google Search Central Blog, is another blog from Google that is not purely on digital marketing.
But as digital marketing professionals, it is important to know of any updates happening in Google search, so register to Google's Search Central blog to get notified whenever they publish a new post.
- Estimated Monthly Traffic: 289K
That’s it! These are the top marketing blogs on the Internet today. For sure there are a number of other blogs that are worth reading and following but these are the websites that according to our criteria deserve to be in the first spots.
Criteria used for adding blogs to the ‘Best Digital Marketing Blogs’ list
Before we proceed to the results of our study, it’s important to explain the criteria we’ve used to craft this list.
Content Quality - I’ve been in the industry for almost 20 years and it’s easy for me to judge the quality of content when it comes to digital marketing-related topics. All blogs selected below, publish high-quality content that is useful, actionable, and insightful. It’s original content that can help you learn the various aspects of digital marketing from different angles.
Author(s) reputation - Some of the blogs have content written by a single author and many of them have a group of writers. All writers are reputable authors who have the authority to blog about digital marketing.
Publishing Frequency - I selected blogs that are active and publish content on a regular basis. It makes more sense to me to follow active blogs so that there is something new to learn every time you visit.
Domain Authority - With the exception of a few new blogs, all other blogs have a decent domain authority which is a clear sign that they are accepted as a reputable source of information from other blogs in the industry.
Organic Traffic Levels - A successful digital marketing blog is expected to receive a decent level of organic traffic per month. If that’s not the case then it means it is a new blog or the content is not good enough to get the attention of search engines. All blogs listed below receive thousands (or in some cases millions) of visitors from search engines which is another indication that they are doing a good job overall.
Marketing Topics Coverage - Since this study was for digital marketing blogs, the websites listed below cover a range of digital marketing disciplines and not just a single area.
