- 1. CRO Certification Training By CXL
- 2. Optimization & Testing Mastery By Digital Marketer
- 3. The Complete Conversion Rate Optimization Course By Udemy
- 4. Introduction to Website Conversion Rate Optimization By Simplilearn
- 5. Introduction to CRO By CXL
- 6. Marketing: Conversion Rate Optimization Course By LinkedIn
- 7. Advanced Website CRO Certification By Market Motive
- 8. Conversion Rate Optimization By AMA
- 9. CRO Unlocked By Neil Patel
- 10. Conversion Rate Optimization Course By Fiverr
- Which CRO Course Should You Choose?
- Compare CRO Training Programs
- Why Enroll In a CRO Course?
Traffic and marketing are one thing...but converting traffic is a different beast!
Online CRO training courses can help you learn how conversion rate optimization works without spending endless hours trying to figure it out on your own.
In this post, we've reviewed many courses to find the most comprehensive and high-quality ones to enroll in. The list includes both free and paid courses with certificates.
1. CRO Certification Training By CXL
- Best For: Gaining basic and advanced CRO skills.
- Cost: $299/mo
- Duration: Self-Paced
- Certification: Yes
Conversion Optimization Training & Certification by CXL is a collection of 20 courses designed to give you advanced-level skills in conversion optimization.
The courses are taught by top industry experts, including Peep Laja, CXL's founder.
After completing all the courses and passing a final exam, you can get the Conversion Optimization Certification from CXL.
Some of the topics covered in this mini-degree include:
- CRO Foundations
- Conversion Research
- A/B Testing
- User Research
- CRO For Ecommerce
- Optimization Strategies
- Conversion Optimization Program Management
- Final Exam - CXL Certificate Exam
Why enroll in this course?
This course is the perfect fit for serious aspiring CRO experts.
It's an in-depth training covering everything you need to know about applying CRO principles to your projects.
You'll also learn from multiple experts, which means you'll have numerous explanations of CRO topics.
This is for you if you're ready for a beginner to advanced level of CRO understanding.
This course offers a 7-day refund policy if the course doesn't match your expectations.
2. Optimization & Testing Mastery By Digital Marketer
- Best For: Professionals who want to improve their conversion rate optimization skills.
- Cost: $495
- Duration: 7 hours
- Certification: Yes
The Optimization & Testing Mastery Course by Digital Marketer will teach you where to focus optimization efforts to increase conversion rates.
Inside this 7-hour course, you'll learn powerful and practical techniques to improve the conversion rate of any website.
In particular, you'll learn:
- Identify critical pages needing optimization (not always worst performers).
- Focus on key metrics that drive revenue.
- Learn to prioritize optimization campaigns using three crucial factors.
- Utilize case studies for better optimization.
- Develop a strong hypothesis with a proven formula.
- Use three effective user data collection tools.
- Understand split testing and key questions.
- Create impactful reports using a provided template.
- Explore additional optimization methods like personalization and low-traffic testing.
Why enroll in this course?
This certification course is ideal for all marketing professionals, from digital marketing specialists to VPs, CEOs, Team leads, and agency owners.
It's not a course for beginners. You need a basic understanding of CRO to apply the advanced techniques explained in the lessons.
After completing the course, you gain a conversion rate optimization specialist certification.
The course comes with a 30-day money-back guarantee.
3. The Complete Conversion Rate Optimization Course By Udemy
- Best For: Beginners
- Cost: $89.99
- Duration: 8.5 hours
- Certification: Yes
The Complete Conversion Rate Optimization Course is a training program by Ruben De Boer, a CRO specialist with over 10 years of industry experience. It's geared more towards a beginner's understanding of CRO.
It's about 8.5 hours long and features 12 lessons, with 3 focusing solely on A/B testing.
In the lessons, you'll learn about:
- Conversion rate optimization research
- How to analyze websites to spot opportunities for improvement
- How to carry out A/B testing
- Tracking results
- Creating hypotheses that will make your conversion campaigns effective
Why enroll in this course?
The cost is reasonable, and you will receive resources and learning checklists to help you better understand the material.
I recommend starting with this one if you want to try CRO (and see if it's right for you).
The course comes with a 30-day money-back guarantee, and you will get a certificate of completion.
4. Introduction to Website Conversion Rate Optimization By Simplilearn
- Best For: Free beginner-friendly course with a certificate
- Cost: Free
- Duration: 3 hours
- Certification: Yes
The Introduction to Website Conversion Rate Optimization by Simplilearn is a free, beginner-friendly course on CRO.
In 3 hours of self-paced video lessons, students will learn:
- Introduction to Website Conversion Rate Optimization
- Conversion Planning
- The Design Concepts of Conversion
- Creating Conversion Structure
Why enroll in this course?
This course offers a solid introduction to CRO, perfect for those new to digital marketing or web optimization. It provides actionable insights and practical strategies to boost conversions, making it ideal for digital marketers, SEO specialists, or entrepreneurs.
The course includes a completion certificate and 90 days of free access.
5. Introduction to CRO By CXL
- Best For: Getting a quick introduction to CRO.
- Cost: $299 / mo
- Duration: 2.3 hours
- Certification: Yes
The Introduction to CRO and Experimentation course by CXL teaches the fundamentals of Conversion Rate Optimization (CRO) and experimentation techniques to drive business growth.
This course contains 2.3 hours of content over 7 lessons and is designed to help marketers improve conversion rates through A/B testing and data-driven decision-making.
In particular, you'll learn:
- Key differences between CRO, CXO, and experimentation
- Building effective CRO campaigns
- Avoiding common mistakes in testing
- Leveraging data for faster, smarter decisions
Why enroll in this course?
This course is beneficial for anyone responsible for optimizing website conversions. It offers practical insights into CRO, focusing on experimentation frameworks and decision-making processes.
It's only 2.3 hours long, making it an ideal starting point if you have a busy schedule.
6. Marketing: Conversion Rate Optimization Course By LinkedIn
- Best For: Learning basic CRO concepts.
- Cost: $34.99
- Duration: 1 hour
- Certification: Certificate of Completion
The Conversion Rate Optimization Course by LinkedIn Learning teaches you how to use data, surveys, and testing to better understand your target audience and website visitors.
You will learn CRO practices (such as hypotheses, tests, and prioritization) that can positively impact conversions.
The course has 7 lessons, and the total duration is 1 hour. The modules include:
- Overview of Conversion Rate Optimization (CRO)
- Setting CRO Goals
- Conducting CRO Research
- Prioritizing Testing Opportunities
- Setting Up Your Tests
- Analyzing and Optimizing Experiments
- Culture of Testing
Why enroll in this course?
This course offers hands-on strategies directly applicable to businesses looking to optimize website performance. The instructor’s real-world experience as a growth consultant adds value through practical case studies, making it highly relevant for business owners, marketers, and digital strategists who want to improve lead generation and customer conversions.
LinkedIn Learning offers a 30-day money-back guarantee on this course and any course you take on its platform.
Once you complete the course, you will receive a certificate of completion.
7. Advanced Website CRO Certification By Market Motive
- Best For: Learning advanced CRO practices.
- Cost: $999
- Duration: 25 hours
- Certification: Yes
The Advanced Website Conversion Rate Optimization course from Market Motive is designed to help professionals increase website conversions through strategic optimization.
With over 25 hours of learning, it covers topics like landing page design, A/B testing, and making data-driven decisions.
Some of the topics covered in this training include:
- Designing effective landing pages
- Understanding user behavior with heat maps
- Running tests and analyzing results
- Utilizing web analytics to improve conversions
Besides videos, it includes 5 projects, assessments, and quizzes to test your understanding of the material.
Why enroll in this course?
If you're in the category of people who want a deep understanding of CRO, this is for you. It's also ideal if you've gone through any previous shorter CRO courses and want to improve your skills.
By the end of this course, you will gain the Advanced CRO Certification from Market Motive.
The course offers a 7-day money-back guarantee.
8. Conversion Rate Optimization By AMA
- Best For: Getting support during your learning.
- Cost: $99
- Duration: 3 hours
- Certification: No
The Conversion Rate Optimization course by the American Marketing Association (AMA) is a three-hour, intermediate-level program that covers five key steps to improving CRO.
The course uses expert videos and case studies to explain strategies for enhancing conversion rates in digital marketing campaigns.
The key learning of this course includes:
- Key CRO principles and strategies
- How to identify and optimize factors impacting conversion rates
- Applying CRO concepts to real-world scenarios
Why enroll in this course?
This course will teach you the fundamentals and give you access to a CRO expert ready to answer any questions you may have during your learning.
9. CRO Unlocked By Neil Patel
- Best For: Learning CRO from Neil Patel.
- Cost: Free
- Duration: 2 Weeks
- Certification: No
The CRO Unlocked by Neil Patel is a two-week course that uses proven practices to boost conversion rates.
Modules 1 and 2 both consist of 3 lessons where you understand things like:
- Typical Customer's Buying Process
- Consumer Preferences
- Industry Benchmarks
- KPI's
- Heatmap analysis
- Landing pages
- Multi-channel marketing
This course also has a CRO fact document that shows real-world examples of how big companies have increased profits using best practices.
Why enroll in this course?
Although there is no certificate at the end, it is still a valuable addition to any other CRO course you may be enrolled in (especially if you're in the eCommerce space). The course content is high-quality and free.
10. Conversion Rate Optimization Course By Fiverr
- Best For: SEO Specialists wanting to improve their CRO skills.
- Cost: $48
- Duration: 2.3 hours
- Certification: No
The Conversion Rate Optimization: Convert Visitors into Buyers course on Fiverr Learn is designed to help you maximize conversions on your website. With over 50 real-world examples, it covers key CRO techniques such as A/B testing, funnel optimization, and landing page design.
You learn from Rita Cidre, a marketing professional and conversion rate specialist with over 10 years of experience.
The lessons include the following:
- Landing page optimization
- Funnel building best practices
- A/B testing
- Managing KPI goals for the best campaign results
Why enroll in this course?
This course is ideal for anyone managing a website, as it offers practical strategies for boosting conversion rates and driving sales.
It has 4.8/5 stars from student ratings and a 30-day money-back guarantee.
Which CRO Course Should You Choose?
It really depends on the following:
- What are your goals
- The way you learn
- Your budget
- The time you have to invest in the course
An advanced course (like CXL or Market Motive) is more appropriate for those wanting to become professional CRO or marketing specialists.
If you're a business owner, you may also fall into that group, depending on your industry. However, you can also learn a lot from intermediate courses like LinkedIn, Udemy, or Simplilearn.
Maybe you're just curious about CRO and would like to learn just the basics; in that case, shorter courses like Neil Patel's CRO Unlock are ideal.
Our Recommendation
The best conversion rate optimization course is the CRO Certification program by CXL. It provides the most in-depth information, resources, and experienced instructors, making everything worth the investment.
The best free CRO course is CRO Unlocked by Neil Patel. The course provides tons of real-world applications to CRO, which lets you see how your skillset can change a business when you improve a site's conversion rate by just 1%.
Compare CRO Training Programs
The table below compares the cost, duration, and certification of the most popular conversion rate optimization (CRO) online courses.
| Course | Cost | Duration | Certificate |
|---|---|---|---|
| Introduction to Website Conversion Rate Optimization By Simplilearn | Free | 3 hours | Yes |
| CRO Unlocked By Neil Patel | Free | 2 weeks | No |
| CRO Certification Training By CXL | $299 / mo | Self-Paced | Yes |
| Certified Funnel Optimization Specialist By Digital Marketer | $495 | 7 hours | Yes |
| The Complete Conversion Rate Optimization Course By Udemy | $89.99 | 8.5 hours | Yes |
| Introduction to CRO By CXL | $299 / mo | 2.3 hours | Yes |
| Marketing: Conversion Rate Optimization Course By LinkedIn | $34.99 | 1 hour | Yes |
| Advanced Website CRO Certification By Market Motive | $999 | 25 hours | Yes |
| Conversion Rate Optimization By AMA | $99 | 3 hours | No |
| Conversion Rate Optimization Course By Fiverr | $48 | 2.3 hours | No |
Why Enroll In a CRO Course?
Enrolling in a CRO course can be the exact step to improve your ability to convert visitors.
Whether you're a business owner or looking to become a CRO specialist, enrolling in a course will give you the know-how to plan marketing campaigns, design landing pages, A/B test them, track results, and understand conversion rate marketing.
Many CRO courses give you a certification, which you can use to verify your skill set with clients and employers and enrich your CV.
The most important benefit is that the return on investment you gain from your chosen CRO course will pay dividends as time goes on.
A potential increase in your landing page conversion rate can drive more sales and revenue to your business without increasing traffic.
