Fulfilled by Amazon, or “FBA”, is the end-to-end solution for delivery, inventory management, and returns offered by the Amazon platform. However, this service can be somewhat complex for beginners to understand.
In this post, we've reviewed the most popular courses offered by Amazon FBA experts to bring you our picks for the best Amazon FBA courses you can take online.
Top Amazon FBA Courses
- How to Start an Amazon FBA Store on a Tight Budget
- Amazing Selling Machine
- Freedom Ticket
- Amazon Bootcamp
- How to Sell on Amazon
- Sell on Amazon: Step-By-Step To FBA
- How to sell on Amazon FBA for beginners
1. How to Start an Amazon FBA Store on a Tight Budget
Designed to help entrepreneurs with a limited budget to start selling online, the “How to Start an Amazon FBA Store on a tight budget” course is a complete blueprint for beginners. This straightforward course requires no prior knowledge or experience in Amazon FBA. All students need is a computer or laptop, a word processor, a spreadsheet program, and an internet connection.
The course is split into 12 sections, and 125 lectures, equalling approximately 11 hours in length. Throughout the lessons, learners will gain step-by-step guidance from an industry professional, on how to create an Amazon store with the potential for massive sales.
What you’ll learn?
This course is divided into multiple sections, starting with a foundational overview of the Amazon sales environment. Students will get an introduction to how to start their businesses, solve common problems, and explore the different methods of selling on Amazon.
The course includes a complete insight into Amazon FBA, and how it works, as well as how they can set up and register their seller account. Following the introduction, the course covers tips on how to choose the right products to sell, with the highest profit margins, and how to find reliable suppliers. You’ll get an insight into creating Amazon listings, and discover tips on sending products to Amazon for the FBA process.
By the end of the course, students will have a complete understanding of how to leverage the Amazon platform to earn a full-time living. You’ll learn how to identify what shoppers on Amazon are searching for, and how you can kickstart your sales. There are also comprehensive insights into the common mistakes Amazon sellers usually encounter. The course covers topics such as:
- How to create your first listing with the right offer, and details.
- What it takes to kickstart sales for your Amazon listings
- How to generate reviews for social proof, and encourage feedback
- Bundling products for increased revenue opportunities
- Where you might encounter common pitfalls and mistakes
- How to use the Accelerator method for growth on Amazon
The course also includes cheat sheets, checklists, and useful niche and product research resources to download and keep.
2. Amazing Selling Machine
The Amazing Selling Machine Course is a step-by-step system designed to teach entrepreneurs how to build a six-figure business from scratch on Amazon. Taught by experts with more than $200 million in sales, the program has delivered excellent results to thousands of students over a period of 9 years. It’s also helped to produce more than $9 billion in sales.
The course is broken down into a series of 8 modules and 102 lessons, with more than 20 hours of proven FBA content. There’s also a helpful introductory module covering the tips beginners need to unlock and a “winner’s mindset” when pursuing their own Amazon business model.
What you’ll learn?
This eCommerce-focused course covers the entire process of starting a business, from how to find profitable product ideas, to where to source trustworthy suppliers. You’ll gain a comprehensive understanding of how Amazon product listings work, and how you can attract paying customers by reaching the top of the Amazon search pages.
Additionally, the course provides tons of insights into how to automate various parts of your company’s growth, so you’ll have more time to focus on development. The lessons start with an introduction, followed by an overview of how to find high-profit products with low competition. Next, students learn how to set up their business with a Seller Central account on Amazon, and order inventory for sales.
Throughout the course, students can also learn how to develop an engaging brand image, used to connect with customers and generate new opportunities for sales. The lessons include tips on how to design your listings, and even choose the right business model. By the time you’re done learning, you’ll know how to:
- Sell Amazon products in regions all over the world
- Use the ASM brand creation process to build an effective identity
- Leverage social media and other marketing strategies to reach customers
- Launch your Amazon store and ensure you rank on the search results
- Optimize your ads and analyze your performance for optimization
- Use proven strategies to scale your sales
You’ll also have access to various tools such as the Zoof chrome browser, a product analyzer tool, and a keyword tracking solution.
3. Freedom Ticket
The “Freedom Ticket” course is a comprehensive solution for Amazon FBA training. The educational experience offers a technical, hands-on insight into how to sell products on Amazon. The course was recently refreshed to include all of the latest updates to the Amazon ecosystem.
Complete beginners and existing sellers alike can learn how to select effective products for sale, automate customer communication, and manage fulfillment professionally. Through eight weeks of training, and 60 videos, students can discover everything they need to know about making their Amazon store a success. There are also countless real data insights, walkthroughs, review slides, and handouts to take away from the course.
What you’ll learn?
The Freedom Ticket aims to provide students with a comprehensive eCommerce education, centered around the Amazon platform. The course includes one-on-one training from Amazon experts, real case studies, and useful on-demand videos. Throughout the lessons, students use a proven and exhaustive guide to build their own store from scratch.
You’ll learn all of the tips and tricks currently used by Amazon leaders, and how you can race ahead of the competition when growing your store. The course is split into around 66 modules in total, starting with a comprehensive introduction to the “Amazon opportunity”, and how to build an effective business.
Students can learn about some of the top ways to sell on Amazon, and get a walk-through guide to how the Seller Central ecosystem works. There’s also a convenient glossary of terms you’ll need to know when developing your Amazon FBA business. Other topics covered include:
- How to build an effective brand and ladder of customer loyalty
- Choosing a product to sell with reviews and competitive research
- Where to source products and how to package your orders
- Using trademarks, patents, and brand-gating strategies
- How to write product listings, titles, and leverage keywords
- Making sure your ads have the right impact on customers
The training also comes with complete access to a full suite of Helium 10 tools, including keyword tracking solutions, listing optimization support, and product searching features.
4. Amazon Bootcamp
This step-by-step course for beginners provides a comprehensive insight into everything entrepreneurs need to know about Amazon selling. Ideal for those building comprehensive stores and side hustles alike, the Amazon Bootcamp looks at the most common challenges business leaders face when setting up their Amazon Seller Account and FBA strategy.
Over 9 modules of educational content, students get an opportunity to go beyond the theory of Amazon selling and start building their own roadmap for profits. The lessons focus on using the “Retail Arbitrage” strategy, to find profitable products, set up a business for scale, and use the right tools to save time and money when facilitating growth.
What you’ll learn?
Using background knowledge taken from establishing successful Amazon companies and brands, the educator on this course gives students all the tools they need to set up a strong business foundation. Not only do learners get an insight into how to pick the right products, but they’ll also discover how to price them correctly and use advertising to generate sales.
The course looks at the day-to-day process of managing an Amazon business with FBA, as well as how to leverage some of the most powerful apps and tools used by sellers. You’ll start with an introduction to business setup and legal entities. Students also get an insight into which supplies they need to start their business, and how to keep track of transactions.
The modules of the course take an in-depth look at the types of accounts available on Amazon, and how to set up a Seller Account to facilitate success. You’ll also learn how to find profitable items by examining top-selling products from local stores. The lessons cover topics like:
- Where to search for effective products relevant to your business
- How to use Amazon Categories and Best Seller ranks
- How to evaluate product options and avoid common mistakes
- Setting up profit goals and tracking the product lifecycle
- How to make your products appear to the right customers on Amazon
- Managing your Amazon account and new business
The course costs $345 to take online and comes with lifetime access to all modules, full lesson transcripts on all videos, and a 30-day money-back guarantee.
5. How to Sell on Amazon
Produced by Amazon Seller University, “How to Sell on Amazon” is a comprehensive set of educational resources designed to help entrepreneurs thrive on the online marketplace. The easy-to-follow selection of resources is broken down into various sections for beginners and brands. Students can read through articles at their own pace for tips on how to sell different products, and build their own online entities.
This course covers all of the information students need to know about creating their seller accounts, finding inventory, and even using strategies like drop shipping. There’s also a helpful overview of the products companies can and can’t sell on Amazon.
What you’ll learn?
Throughout this series of educational articles and videos, sellers will learn everything they need to know about online selling and the Amazon platform. The training starts with information on how to find the ideal business ideas, and what it means to sell online with Amazon. There are articles covering the basics of eCommerce, and how fulfillment works.
In the introduction to online selling section of the course, students can learn about the key elements of selling through Amazon, whether you’re sourcing your own products or drop shipping. There are also some useful insights into inventory management, and how to set up a Seller Account on Amazon. A video walks students through all of the tools included in Seller Central.
Students will learn which products they can sell on Amazon, how to handle the payment process, and how to use product IDs. There are tips for sourcing products, and how you can create a compelling product detail page. By the time you’re done reading and watching, you’ll know how to:
- Leverage the fulfillment by Amazon environment
- Make the most of multi-channel fulfillment methods
- Connect with customers through eCommerce marketing strategies
- Build a brand for connecting with your target audience
- Protecting your brand with registry and copyrighting
There are also a host of useful case studies from companies that have already achieved success with the Amazon platform and FBA to learn from.
6. Sell on Amazon: Step-By-Step To FBA
The “Sell on Amazon” course on Fiverr is great for beginners who have always wanted to deliver products to customers around the globe through a thriving online marketplace. The course starts with the very basics, from finding a profitable product, to tracking down manufacturers.
There are a total of 18 chapters to cover in this course, including a final quiz where students can test their knowledge and determine whether they’re ready to start their own store. The lessons are split into various readable resources, videos, and guides, with access to instructors throughout. There’s also the option to access some parts of the course for free before signing up.
What you’ll learn?
This end-to-end course combines 102 videos and around 7.1 hours of content to provide learners with everything they need to start their own store. You don’t need any prior knowledge to set up an eCommerce course to get started. The first chapter begins with an introduction to the “Perfect Product System” and how Amazon FBA works.
As you move through the lessons, you’ll be taught how to look for the perfect product, and which categories you should be focusing on. There’s also a step-by-step guide on criteria to look for when choosing your items. The hands-on courses show students how to leverage tools like the Unicorn Smasher Chrome extension to evaluate products and calculate potential profits.
Plus, there are quizzes through various chapters in the course to help you determine how well you’ve grasped the information available. Students can discover how to determine whether products are patented, profitable, and competitive, and how to source the right suppliers. By the time you’re done learning, you’ll know how to:
- Track down suppliers and assess their reliability
- Research products and build a portfolio of items
- Design a listing on Amazon and strengthen your brand image
- Complete your Seller Central account and reach new customers
- Design effective product offers and marketing campaigns
- Leverage Amazon PPC campaigns and autoresponders
The course costs $51 to access, with a free preview available for beginners. It also comes with a range of resources you can download and use forever.
7. How to sell on Amazon FBA for beginners
Delivered via LinkedIn, the “How to Sell on Amazon FBA for beginners” is one of the simplest courses to access for complete Amazon beginners. The free solution provides step-by-step guidance on how to make 6 figures selling on Amazon, with case study reports from a real company.
Ideal for those who want to launch their new business as quickly as possible, this fast-paced course covers all of the basics of starting an Amazon venture, including how to set up your new business entity and find your EIN number. There are no quizzes to take, but the step-by-step guidance makes it easy to create your own business as you learn.
What you’ll learn?
This straightforward insight into building your own Amazon FBA business starts with a basic introduction to ensuring business success, such as making sure you always have sufficient capital to start your company. You’ll learn how much it actually costs to set up a successful company, and how you can register your business with the correct legal entities.
Students will get an insight into some of the most common selling models used on Amazon, and how they can decide which strategy is right for them. You’ll also get some basic insights into what it means to sell on Amazon, and how you can use tools like Helium 10 to help with finding products, keywords, and sales opportunities.
Students get behind-the-scenes insights into the basics of branding and marketing an Amazon store, and how to choose brand names for products. By the time you’re done with this guide, you’ll also know how to:
- Trademark your business and register it with Amazon
- Choose the right products to sell with excellent profitability
- Find a supplier for your product using various resources like Alibaba
- Place a test order and prepare your business with insurance
- Launch a product on Amazon and promote it effectively
There’s also a helpful FAQ to answer common questions about Amazon sales.
Are Amazon FBA Courses Worth It?
If you’re planning on starting your own store within the world’s biggest online marketplace, an Amazon FBA course can be a very useful tool. The right courses can provide behind-the-scenes insights into everything you need to know about Amazon, and how to manage order fulfillment.
However, these courses can also provide useful guidance in setting up your business, building a brand, and making sure your products resonate with your target audience. The right course will teach you how to:
- Set up your new eCommerce entity or Amazon store
- Design and trademark a brand so you can connect with your customers
- Advertise your products using PPC, social media, and email marketing
- Design product listings with keywords to rank at the top of the Amazon search results
- Improve your chances of sales with the right pricing and delivery strategies
- Work with manufacturers to boost your chances of the right sales results
- Choose products with the highest profit opportunities
- Analyze your store performance and optimize over time
Methodology
To help you choose the best Amazon FBA course, you’ve looked for practical courses delivered by Amazon FBA experts with a proven track record. Each course listed above can teach you how to start selling on Amazon with no prior experience.
Our recommendation is to start with the Amazon course (by Amazon Seller University) that is free and then choose one of the paid options that suits your needs.
Related Courses and Certifications
These courses and certifications can help you learn more about eCommerce and business management:
- Best eCommerce Courses - a list of training courses to learn how eCommerce works.
- Best Business Courses.- learn how to properly manage a business
- Best Entrepreneurship Courses - build the skills needed to become a great entrepreneur.
- Digital Marketing Courses - learn how to promote your online store using digital marketing techniques.
