The first lesson includes the course introduction, the downloads section (where you can optionally download the course offline as a PDF), and the author bio.

This lesson includes a comprehensive video on setting up your Facebook Ads campaigns for success from start to finish. It shows you how to structure your campaigns to reach more people at the lowest possible cost.

In this lesson, you'll learn what a Facebook Pixel is and why it's essential for tracking and optimizing your campaigns. You'll then be guided through adding the Pixel to your website, ensuring it's set up correctly.

This lesson dives into the world of custom conversions. You'll start by understanding how they can help you track specific actions on your website. Next, you'll learn which custom conversions you should create to align with your business goals and improve your ad targeting and performance tracking.

In this lesson, you'll explore the power of custom and lookalike audiences. You'll learn how they can help you reach your potential customers on Facebook. We'll then get instructions on which custom and lookalike audiences you should create to maximize your marketing impact.

This lesson focuses on building effective Facebook sales funnels. You'll learn about Facebook acquisition campaigns designed to attract new potential customers. Next, we'll cover Facebook retargeting campaigns, helping you re-engage users who have previously interacted with your business. Finally, you'll dive into Facebook retention campaigns, which aim to retain your existing customers and encourage repeat business.

In this lesson, you'll learn how to set up a successful Facebook campaign from scratch. We'll guide you through each step, ensuring your campaign objectives align with your business goals. You'll also learn how to create Ad Sets and define your target audience, budget, and other settings.

In this lesson, you'll learn how to create compelling Facebook Ads that capture attention and drive results. We'll walk you through the step-by-step process, from selecting the correct ad format to crafting engaging ad copy and visuals.

This lesson is about keeping your Facebook campaigns on track and making them more cost-effective. You'll learn to monitor your Facebook campaigns, ensuring they perform as expected, and get practical tips to boost your results. You'll also learn strategies to lower your campaign costs without sacrificing performance.

This lesson gives you essential tips for optimizing your landing pages. We'll learn best practices to enhance user experience, increase conversion rates, and ensure your landing pages effectively align with your Facebook marketing campaigns.

In this lesson, you'll receive a comprehensive Facebook Ads Checklist to ensure you take all critical steps when creating and launching your ads.

In this final lesson, you'll learn the unique features and best practices for Instagram advertising, ensuring you can effectively reach and engage your target audience on this popular platform.