The first lesson includes the course introduction, the downloads section (where you can optionally download the course offline as a PDF), and the author bio.

In this lesson, you’ll start with an introduction to SEO, where you’ll learn what SEO is and why it’s essential for your website. You’ll then explore how search engines work, gaining insights into their processes for crawling, indexing, and ranking web pages. Understanding these basics will set the foundation for everything else you’ll learn.

Next, we’ll dive into the different aspects of SEO. You’ll discover the key elements of technical SEO, which focuses on optimizing your website’s structure and performance to make it more search engine-friendly.

From there, you’ll move on to on-page SEO, learning to optimize content and HTML elements to improve your search rankings. We’ll also cover off-page SEO strategies like link-building and social signals to help you build your site’s authority.

In this lesson, you'll begin by understanding the fundamentals of keyword research. We'll start by explaining what keywords are and why they are the backbone of SEO. We'll then explore the different types of keywords, and discuss the importance of keyword research in driving targeted traffic to your site.

You'll learn how to do keyword research to find and group keywords effectively, setting the stage for successful optimization.

Moving on, we'll dive into long-tail keywords, explaining what they are and why they are crucial for capturing niche audiences. You'll discover how to find and use these valuable keywords to improve your search rankings.

Finally, you'll get hands-on with keyword research through detailed tutorials and step-by-step guides. We'll show you how to use tools like Semrush and Google Keyword Planner to analyze competitor keywords and assess keyword difficulty.

You'll learn to choose the right keywords for your strategy, turn them into compelling page titles, and use them in your content.

In this lesson, you’ll explore the critical elements of technical SEO, starting with clearly understanding what it is and why it’s essential for your website’s success.

You’ll be introduced to Google Search Console, a powerful tool for monitoring and optimizing your site’s performance. We’ll cover important topics like choosing your preferred domain, ensuring proper crawling and indexing, and optimizing your robots.txt file to guide search engines effectively.

As you progress, you’ll learn how to optimize your URLs, create an effective XML sitemap, and implement schema markup to enhance your site’s search visibility. We’ll also discuss the importance of breadcrumbs, canonical URLs, and managing multilingual websites correctly.

You’ll also discover how to handle common technical issues, such as 404 errors and pagination, to maintain a smooth user experience and improve your SEO.

Finally, we’ll dive into structuring your site for optimal performance and provide you with a comprehensive technical SEO checklist. By the end of this module, you’ll have the skills to ensure that your website is technically sound and fully optimized for search engines.

In this lesson, you’ll dive into on-page SEO, understanding what it is and how it impacts your site’s search engine rankings. You’ll learn how to optimize key elements like page titles, meta descriptions, and H1 tags to ensure your content is both search engine-friendly and appealing to users.

We’ll also cover content SEO, where you’ll discover how to create and structure content that ranks well. You’ll explore the importance of internal linking and learn how to optimize images and videos for better visibility.

Additionally, this lesson will guide you through the specific steps to SEO your homepage, individual posts, and pages, as well as your categories and tag pages, ensuring your entire site is well-optimized.

To wrap up, you’ll receive an on-page SEO checklist, which provides a practical tool for applying what you’ve learned.

In this lesson, you'll learn off-page SEO and why it's vital for building your website's authority.

We'll explore link-building and share proven strategies and secrets for acquiring high-quality backlinks that can boost your site's credibility and rankings.

You'll also uncover techniques for acquiring strong links from top-tier websites, a strategy that can give your site a significant edge in competitive search results.

The lesson includes an off-page SEO checklist, providing you with actionable steps to implement and monitor your off-page SEO efforts effectively.

The advanced SEO lesson teaches you how to elevate your SEO efforts with expert techniques.

We’ll cover how to perform a content audit to identify gaps and opportunities and how to develop a comprehensive SEO strategy tailored to your goals.

Additionally, we’ll explore how to optimize your site to gain Google Sitelinks and featured snippets, which will help you stand out in search results.

In this lesson, you’ll discover local SEO strategies to boost your visibility in local search results. You’ll learn how to optimize your website to target local audiences, ensuring you attract more customers from your area.

The lesson includes a local SEO checklist, which provides practical steps for effectively implementing local SEO on your site.

In this lesson, you’ll learn how to optimize your website for mobile devices, ensuring it performs well on smartphones and tablets.

We’ll cover the critical aspects of mobile SEO to help you improve user experience and search rankings. The lesson includes a mobile SEO checklist to guide you through the step-by-step optimization process.

In this lesson, you’ll discover how to boost your website’s conversion rates by optimizing key elements.

We’ll explain the anatomy of a perfect landing page and guide you through enhancing your pages to increase conversions.

You’ll also learn to perform A/B testing to refine your strategies further. The lesson wraps up with a conversion optimization checklist, providing actionable steps to implement and improve conversion rates.

This lesson focuses on optimizing eCommerce websites for better search rankings and conversions. You’ll learn how to conduct keyword research tailored to product and category pages and structure your site for user experience and SEO.

The lessons also cover optimizing key pages like your homepage, category pages, and product pages, ensuring they are search engine-friendly and effective at converting visitors into customers.

Additionally, you’ll explore the importance of blogging for eCommerce and how to use link building to improve your product pages’ rankings. By the end, you’ll know how to optimize your entire eCommerce site to attract more traffic and drive sales.

This lesson will teach you how to analyze your website’s performance with Google Analytics. You’ll start by learning to install Google Analytics on new and existing websites and configure the basic settings for accurate data collection.

Next, you’ll dive into Google Analytics reporting, learning how to customize reports and the reporting menu to suit your needs. Finally, the course covers advanced Google Analytics features, such as conversion tracking and setting up custom conversions, helping you gain deeper insights into your website’s performance and SEO efforts.