One of the digital marketing roles that has gained ground in the last few years is that of an SEM specialist. With the introduction of AI tools in marketing, the need for experts to handle search engine marketing tasks has become very important for businesses of all sizes. In this guide, we’ll examine what an […]
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SimpliLearn Digital Marketing Specialist Course Review
The Digital Marketing Specialist Master’s program is an advanced training course offered by SimpliLearn. The program is split into 7-courses, and the material is aligned with top digital marketing certifications from Google, Meta, and OMCP. This review is part of the Digital Marketing Courses Guide In this review, you’ll learn what to expect from the […]
How to Become a Google Ads Specialist (Complete Guide)
Google Ads is the predominant way businesses advertise to their online audiences. Many businesses don’t know how to run Google ads effectively, so they turn to Google Ads experts to optimize their campaigns. These specialists know the ins and outs of Google Ads and how to best structure campaigns for success. If you want to […]
How to Become a Digital Marketing Specialist (10 Steps)
Working in the digital marketing industry is a great experience. For the last 20 years, I’ve been working as a digital marketer and in this post, I’ll explain how to become a digital marketing specialist with no prior experience. Becoming a digital marketer requires a lot of effort and hard work but it’s one of […]
How to Become a PPC Specialist (10 Steps Guide)
PPC specialists help companies run successful paid advertising campaigns. The demand for PPC experts grows as more businesses turn to digital marketing channels. In this guide, you’ll learn the steps to become a PPC specialist. What Does a PPC Specialist Do? PPC specialists are responsible for planning, creating, and optimizing pay-per-click (PPC) advertising campaigns. They […]
How To Become An Email Marketing Specialist (Steps + Salary)
Email marketing is one of the most effective forms of marketing. It allows brands to engage their audience, build a community, and increase sales. Email marketing specialists are responsible for overseeing the success of the company’s email marketing efforts. In this post, you’ll learn how to become an email marketing marketer without prior experience. What […]
How to Become an eCommerce Specialist (Complete Guide)
When I received my eCommerce master’s degree (that was a long time ago), eCommerce was much different than today. eCommerce is now a trillion-dollar industry and while everything else has changed since then, one thing that remained constant is the need for good eCommerce specialists. As small and large companies continue to transition online, eCommerce […]
How to Become a Content Marketing Specialist in 2024
This guide will show you exactly how to become a content marketing specialist. I’ve been working as a content marketing manager for the last 18 years, and in this guide, you’ll learn everything you need to know about starting a career in content marketing. I will explain what a content marketing specialist is, what skills […]
What Is a Search Engine Optimization (SEO) Specialist?
One of the jobs in high demand now is that of a search engine optimization specialist. An SEO specialist works as a freelancer or in a company and increases a website’s search engine rankings. In this post, you’ll learn everything you need about SEO specialists, including their job responsibilities, skills required, salary, and how to […]
What Is a Digital Marketing Coach & How To Become One
One of the less common career choices for digital marketers but still worth exploring is that of a digital marketing coach. Let’s examine what a digital marketing coach is, how it differs from other specialists, and what it takes to become one. What Is a Digital Marketing Coach? A digital marketing coach helps organizations or […]
What Is a Digital Marketing Executive & How To Become One?
Digital marketing has many roles. One position that provides a good salary but requires leadership skills besides marketing skills is that of a digital marketing executive. In this post, I will explain the job responsibilities and the requirements to become a digital marketing executive. What is a Digital Marketing Executive? A digital marketing executive is […]
How To Use Google Site Search Operator [10 Practical Examples]
What Is Google’s Site Search Operator? Google’s site search operator is a powerful tool for finding information on a specific website using Google’s search engine. By focusing your search on one site, you can quickly locate the exact information you need without sifting through unrelated results. The operator is very easy to use. You just […]
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