Google Ads Management for Small Businesses
I work with you, and I do whatever it takes to make your ads profitable.
Your campaigns run by one experienced Google Ads consultant, not passed to an account manager. Google Ads, Microsoft Ads, Meta Ads and ChatGPT ads, with no contracts and clear monthly pricing.
Request a free consultation
"My job is not to spend your budget. It is to make it pay back. If a campaign isn't working, I keep changing it until it does."
What's Different About Working With Me
Most agencies sell you on a senior expert, then hand your account to a junior account manager. I run every account myself, I keep my client list small, and I treat your budget like my own.
You work with me, not an account manager
I do the research, build the campaigns, write the ads, check the numbers and answer your emails. No hand-off and no one in between.
Whatever it takes to be profitable
Clicks are not the goal, profit is. If something isn't working, I change it: new keywords, new ads, a new offer or a better landing page.
A few clients at a time
I only take on a limited number of accounts, so your campaigns get checked often, not once a month before the report goes out.
No contracts
You pay month to month and can stop at any time. I would rather keep clients because the campaigns work than because a contract says so.
Clients stay for years
Most of my clients have worked with me for more than 5 years, and some for over 10.
Landing pages included
Traffic is only half the job. I review your website and the pages your ads send people to, and improve them so more clicks become calls, bookings and sales.
Is This a Good Fit for You?
A good fit if you
- Run a small or medium business and want leads, calls or sales from paid ads
- Want to talk to the person managing your account
- Have (or plan) a monthly ad budget of at least $1,000
- Are open to improving your website and landing pages
- Are tired of waiting for results and hearing only promises
Probably not a fit if you
- Want a large team or a dedicated in-house style service
- Need results from a budget of a few dollars a day
- Are looking for the cheapest possible option with no attention to results
Platforms I Manage
Most small businesses start with Google Ads and add other platforms once the first campaigns are profitable. Your plan covers every platform you use.
Google Ads
Search, Performance Max, Shopping, YouTube and local campaigns.
Microsoft Ads
Bing search ads, often cheaper clicks for the same searches.
Meta Ads
Facebook and Instagram campaigns and retargeting.
ChatGPT Ads
Reaching people while they ask ChatGPT for recommendations.
What's Included in Every Plan
- Account audit. A full review of your current accounts, or a plan from scratch if you are new to paid ads.
- Conversion tracking. Tracking for calls, forms, bookings and sales, so we measure results, not just clicks.
- Keyword and competitor research. The searches your customers use and what your competitors bid on.
- Campaign setup and structure. The campaign types that fit your business and budget.
- Ad copy and testing. Writing ads and testing new versions against the current ones.
- Negative keywords. Blocking searches that waste your budget.
- Bid and budget management. Moving your money to what converts.
- Landing page optimization. Improving the pages your ads send traffic to.
- Monthly reporting. A plain-language report on leads, sales and cost per result, plus what I changed and what comes next.
Google Ads Management Plans and Pricing
One flat monthly fee, based on how much you spend on ads. No setup fee, no percentage of your ad spend and no contract. Your ad budget is paid directly to Google (and the other platforms) and stays in your own accounts.
Every plan includes everything listed above, across all the platforms you use. Spending more than $50,000 a month? Contact me for a custom quote.
Not sure which plan fits? The free consultation will tell you, and I will say so if paid ads are not the right channel for your business yet.
How It Works
Free consultation
We talk about your business, your goals and your budget. If you already run ads, I look at your accounts first.
Audit and plan
You get a clear plan: which campaigns to run, what to fix and what results to expect.
Tracking and setup
I set up conversion tracking, build or restructure the campaigns and review your landing pages.
Launch and optimize
Campaigns go live and I monitor and adjust them every week until they are profitable.
Monthly report
You see what you spent, what it brought in and what I am working on next.
Businesses I Work With
I have run paid ads for small businesses in many industries, including:
What Clients Say
"We have decided to transfer our Adwords campaigns to Reliablesoft.net as well, decision that so far showed high increase in generating conversions for less money invested. Alex has been consistently patient since we start working together, honest and clear in billing and had all the answers we were looking for."
Gil Guy, CEO, Cabo Sailing
"Working with Alex and Reliablesoft has been a breeze. Communication is important and they always follow up all initiatives with thorough reporting. We utilize them for our PPC and Social Media Campaigns and have been very impressed with their knowledge and follow through."
Anthony Valentin, Director of Sales, Best Western Rio Grande Inn
$8.28 million in conversion value from $1.86 million in ad spend
This account spent $1.86 million on Google Ads and brought in 6,592 conversions worth $8.28 million. That is a 4.5x return on ad spend: about $4.46 back for every $1 spent, at an average of $282 per conversion and $1,256 in value per conversion.
Client names are kept private to protect my clients. Full case studies and references are available on request.
A Google Partner Since 2014
Reliablesoft has been a Google Partner since 2014. Google only gives the badge to agencies that meet its requirements:
- Performance. An optimization score of at least 70% across the accounts we manage.
- Spend. At least $10,000 in managed ad spend over the past 90 days.
- Certifications. Account strategists certified in Google Ads.
Partner status is not permanent. Agencies have to keep meeting these requirements to keep the badge.
Frequently Asked Questions
How much does Google Ads management cost?
My plans start at $500 per month for up to $5,000 in monthly ad spend, with no setup fee and no contract. Many agencies charge 15% to 20% of your ad spend, or a flat fee that starts at $500 to $1,000 a month. Your ad budget is separate and paid directly to Google. For a full breakdown of what agencies and freelancers charge, see my guide to Google Ads management costs.
How much should I spend on Google Ads?
It depends on your industry and how much a click costs in your area. For most small businesses I recommend starting with at least $1,000 a month. In the free consultation I will estimate what your budget can realistically bring in.
Is there a contract or minimum term?
No. You pay month to month and can cancel at any time.
Who owns the ad accounts?
You do. The accounts and all their data stay yours, even if you stop working with me.
How soon will I see results?
Ads can bring clicks from the first day. It usually takes 4 to 6 weeks of data and adjustments to bring cost per lead down to a stable level.
Do you manage other platforms besides Google Ads?
Yes. Every plan covers Google Ads, Microsoft Ads, Meta Ads (Facebook and Instagram) and ChatGPT ads. Your plan is based on your total monthly ad spend across all of them.
What do I need to get started?
Access to your ad accounts (or I set them up for you), access to your website or your web developer, and a short call to go over your goals.
Get a Free Google Ads Consultation
Tell me about your business and your goals. I will look at your current setup and tell you honestly whether paid ads can work for you. If there is a way to make them profitable, I will find it.
Request a free consultation